Jeff Sehring Email & Phone Number

Burbank, Ca, Us

Develop and implement strategic marketing framework and go-to-market execution for the WB Games portfolio, including premium console, handheld, mobile and PC-based gaming for both internal and third-party releases.Oversee marketing team, provide guidance on strategic marketing plans, budgets, and tactics used to drive revenue of Warner Bros. brands within the retail channel, including both digital retailers (PlayStation, Xbox, STEAM, Nintendo eShop, Epic games store, etc.) and physical retailers (GameStop, etc.)Collaborate with internal Game Studios (NetherRealm Studios, Avalanche Software, TT Games, Rocksteady Studios, Monolith Productions, WB Games Montreal and more) to optimally amplify core game vision and assets in the creation of consumer-facing campaigns Inspire internal creative teams and external creative agencies to ideate and execute best-of-class integrated marketing campaigns across the Warner Bros. Games portfolioInnovate with key platform leaders develop new, novel and "ROAS-robust" media campaigns (portfolio examples available upon request)Partner with cross-functional teams (events/experiential marketing, integrated communications, community/social, field sales etc.) to achieve fully-integrated and aligned omni-channel campaign planning and executionWork with other divisions (theatrical, consumer products, home entertainment, broadcast, etc.) to maximize earned/owned media exposure for the Warner Bros. Games portfolio

El Segundo, California, Us

Drove consumer-facing brand and communication plans to ensure that Nexon game releases were uniquely positioned, clearly communicated to well-defined target audiencesManaged and mentored Brand Managers with an eye toward inspiring a culture of excellence Collaborated with cross-functional teams (including but not limited to PR, Community, Digital, Social, Advertising and Branding) to support Nexon game releases with robust and exciting marketing roadmaps through product life-cycles.Directed outside media and creative agencies/vendors to drive quality production of advertising, promotional materials, trailers for consumer-facing campaigns.Partnered closely with Game Producers the Developers to ensure that branding and messaging of campaigns fully captured the game product promise and were in keeping with the tone, manner and spirit of the source materials

Burbank, Ca, Us

■ Senior Global Brand Manager on Disney Infinity, the #1 product in the “toys-to-life” digital interactive category with revenues in excess of $1B.■ Fully executed content-driven tactical go-to-market programs for key distribution platforms including TV, Digital, Social Media, Community, Retail, PR, Experiential, Virtual Reality, etc.■ Generated world-class video campaign including long form, short form, trailer, TV spot content, etc. with over 1.5 billion TV impressions, 670M digital impressions as well as 26M Youtube and 10.5M Facebook views■ Developed best practices and new processes to improve global asset flow, marketing operations, and stakeholder relations including Lucasfilm, Star Wars, Marvel, Pixar, Disney Animation Studios, and Disney Channel/Disney XD.■ Managed and mentored direct reports with an emphasis on performance optimization and morale maximization■ Drove major new media and Youtube influencer programs with partners including Maker Studios, PewDiePie, Stampy Longhead, Evantube, Captain Sparklez, and more. ■ Developed and directed original community content series such as Disney Infinity NEXT and Toy Box TV (Over 100 episodes of pre-recorded and live-streamed original content) .■ Supervised and directed delivery of award-winning official Disney Infinity website: www.Disneyinfinity.com and mobile app products

Burbank, Ca, Us

■ Led long-range strategic development and integrated marketing of over 40 top-tier Disney releases including the hit video games Epic Mickey, LEGO: Pirates of the Caribbean and many others.■ Directed and developed global teams including direct reports and cross-functional partners.■ Guided trade and sales personnel to support sell-in and sell-through efforts.■ Directed and supported licensees in the development/publishing of licensed Disney Properties.■ Devised and managed global P&Ls in conjunction with production, finance, and executive teams.■ Directed multi-million dollar campaign budgets and spending allocations.■ Provided green light product recommendations based on consumer research insights.■ Presided over product benchmarking and other key decision and analytics tools.■ Presented upcoming product lineups during quarterly national sales meetings.■ Planned and managed national trade show participation including E3, PAX, Comic Con, Gen Con, etc.

Marina Del Rey, Ca, Us

■ Supervised digital direct marketing solutions and managed budget for the Sony PlayStation account.■ Instrumental in maximizing customer relationships by leveraging marketing intelligence.■ Planned and prioritized team workload and delegated responsibility to team members.■ Developed written proposals outlining program objectives, strategies, and tactics.■ Acted as communications hub for all levels of client organization.■ Created key proposals and presented ideas resulting in additional assignments and incremental revenues ■ Fine-tuned services using highly targeted digital media and search marketing to acquire leads and build awareness.■ Focused on user experience and analytics to optimize and move prospects through the conversion funnel.■ Established an ongoing dialogue with clients to retain and grow the relationship moving forward.

New York, Us

■ Brand Manager for Atari, one of the world’s foremost publishers of interactive entertainment.■ Directed the overall franchise strategy and execution for multiple “Triple-A” console and PC offerings.■ Brought 50+ titles to market including the ‘Driver’ franchise, which sold over 15 million units andInitiated and drove the breakthrough vehicular-action genre■ Managed pop-culture properties and licenses including Dungeons & Dragons, Survivor, Dragon Ball Z, and many more.■ Developed and executed strategic marketing plans to include overall P&L, print, online, and broadcast media buys■ Evaluated new product positioning as it related to existing SKUs to determine proper launch strategies.■ Managed and directed the activity of marketing personnel and internal product teams.■ Key relationship manager with leading licensors including CBS Consumer Products Viacom Consumer Products, Wizards of the Coast, Sony Computer Entertainment of America, Microsoft, Nintendo of America, etc.■ Presented upcoming product lineups during quarterly national sales meetings.■ Planned and managed national trade show participation including E3, PAX, Comic Con, Gen Con, etc.

Master Of Business Administration (M.B.A.), Marketing Management

Bachelor’S Degree