Gameday Men’s Health is an innovative clinic focusing on Testosterone Replacement Therapy, weight loss, Erectile Dysfunction, and vitamin therapy, among other services. Our treatments are designed to optimize hormonal health and allow all men to lead happier, healthier and more fulfilling lives.

Lead all Direct-to-Consumer and Amazon e-Commerce activities across a portfolio of four consumer health and wellness brands, generating almost $100M in annual revenue.

Established in-house, Direct-to-Consumer e-Commerce business for organic nutrition company from start-up through PE investment and ultimately acquisition by Nestlé. Full P&L responsibility.- Responsible for developing Orgain’s revenue and brand awareness across all digital channels. Built DTC business from a sub-$1M outsourced channel to a thriving $20M+ annual internal COE. - Recruited and staffed a full team of DTC and Consumer Care experts and established all revenue-driving channels including CRM, loyalty/rewards, affiliate, ambassador, and SEO. Also responsible for identifying and on-boarding all 3rd party partners including retained media agencies, external consultants, offshore resources, etc.- Created and executed a 3-year strategy that resulted in continuous reduction in trade spend with simultaneous and consistent growth in subscription-based, recurring revenue. Grew the subscribe and save program from zero to over 50% of total monthly revenue within 36 months.

Led global digital marketing and consumer engagement for world’s largest digital storage solutions manufacturer.- Led digital planning and strategy on a global basis. Directed Media Mix and CRO efforts that maximized media ROI, drove DTC KPI’s up over 700%, and tripled the size of WD’s social footprint. This was accomplished while simultaneously decreasing overall media investment by 40%.- Rebuilt WD’s digital marketing approach, processes, and agency relationships in all markets. Formed and staffed regional offices in the UK, China, Singapore, Middle East, and Chile.

Developed and executed global digital and social marketing strategies for the world’s leading videogame publisher.- Successfully launched all social and digital executions for “Call of Duty: Black Ops 2,” "Call of Duty: Modern Warfare 3" and “Call of Duty: Black Ops” as the #1 grossing entertainment properties in the world for the 2nd, 3rd and 4th years in a row, setting successively faster speed records to $1 billion in sales (15 days for Black Ops 2). Call of Duty was awarded the Grand Effie in 2013.- Developed and implemented a YouTube channel strategy for Call of Duty that contributed to our game trailers earning the #1 and #2 most viewed trailers on YouTube in 2012. During my tenure, the Call of Duty official brand channel became the 4th largest brand channel on YouTube.

Led a department of 40+ professionals developing and executing global digital strategy and execution for the world’s leading toy company. Ten years in successive roles of increased responsibility across e-commerce, interactive gaming, IP licensing, and consumer marketing.