*Founded an active lifestyle brand connecting and inspiring and connecting the goal driven, active community through the creation of original apparel, and hosting community events.*Since 2019, have hosted 6 pop up shops, 11 community events, and 2 collaboration projects with over 20 local businesses including restaurants, breweries, fitness studios and centers. *Currently, over $1500 and 100’s of clothing items have been donated to various local charities.

*Growth activations channel lead, owning the student and campus market.*Started and grew the campus channel program to be one of the company’s top growth channels (15+ campuses), focusing on customer acquisition as the major KPI*Key responsibilities included scaling and optimizing multiple growth channels, overall strategy and execution, building key stakeholder relationships, and performance management.*Integral member on various teams including customer experience, account management, corporate partnerships (sales), and growth marketing over a span of 14 months. *Thrived in a fast paced fintech startup culture (led by the founders of Skip the Dishes). Hired when there were 300 employees, and departed when the company was 700+ employees. *Part of the team during their Series B ($64 million) and Series C ($185 million) fundraising round, where Neo was recognized as reaching the coveted Unicorn billionaire dollar status.

*lululemon community ambassador (2019-present)*Creating exceptional and educational guest experiences on the retail floor *Skill acquisition in merchandising, product knowledge, and retail operations including inventory management, point of sale, and logistics (E.g. shipping, distribution, e-commerce)*Member of the internal community store team whom enrolled and engaged the team in initiatives and events focused on the company pillars of sweat, grow, and connection

*Corporate event management and execution overseeing 10 entertainment venues across Canada (i.e. The Rec Room, Playdium), working directly with the National Sales Team*Created and implemented company-wide training plans and initiatives to foster exceptional and consistent service levels across all location based entertainment venues*Ensured client and industry partner relations were maintained through site visits, guest issue resolution, and representation in multiple industry organizations

*Part of the venue’s senior leadership and new store opening team*Recruited, trained and led a team of three sales representatives which developed and managed key sales accounts and prospected new leads*Coordination and execution of corporate events within a 50 000 square foot venue focusing on eats and entertainment, including operation team training implementation*A strong focus on business development and prospecting with local and national companies and partnerships, implementation of a revenue maximizing sales strategy

*Department head for a team of four corporate event and business development managers*Event management and execution for a corporate umbrella of 16 bars and restaurants *Oversaw all sales activity including identifying and pursuing new business leads and accounts, and tracking and upkeep of our current corporate database*Managed key partnerships and sponsorships including Calgary Flames and Stampeders, Calgary Bar Association, Calgary Marathon, and Calgary Corporate Challenge

*Corporate event and sales manager for one of Calgary’s largest hospitality groups, managed and executed events at 16 bars, restaurants, and entertainment venues*Business Development and sales role focusing on corporate events, local and national partnerships and sponsorships, marketing initiatives, and project management *Notable partnerships: Travel Alberta, Tourism Calgary, Calgary Chamber of Commerce, Meetings and Conventions Calgary, and Calgary Marketing Association

*Administrative and event assistance to the VP of Marketing and Business Development and corporate event team*Key responsibilities include: Event planning and execution, project management, and administrative duties including invoice reconciliation and financial tracking and analysis

• Restaurant shift supervisor; ensuring exceptional service and food quality are maintained by all staff (including both the Front and Back of House staff)• Responsibilities including cash procedures, controlling labor and productivity, reviewing financial statistics, staff training, and event coordination and execution

April 2013 – April 2014; September 2008 - August 2009 • Preparation and execution of catering services for hospitality conferences and events• Responsibilities including bar tending, serving, and physical event set up • One of the lead trainers for the team; ensuring superior standards are maintained

*Managed operations of the front office department (Front Desk, Bell, Valet, Concierge)*Fostered strong communication with multiple departments including: Sales and Catering, Convention Services, and the operations team to ensure exceptional client experiences*Reviewed and executed sales contractual obligations, ensuring all objectives were met while building strong client relations *Experience in the creation and reporting of metrics databases; tracked employee, guest, and client databases while looking to improve and optimize key metrics

*Successfully performed Front Desk and Service Express administrative tasks *Lead Departmental trainer for all incoming front office associates*Starwood Hotels Associate Development Program (Sales Coordinator Position)