Research Analyst
CurrentUtilized Tableau to compile numerous analytical reports for business decisionsDeveloped marketing automation workflows to move data between eight different marketing tools (PHP)Implemented Google Tag Manager to capture new metrics, conversions and technologiesContinually analyzed and made recommendations on Google and Bing PPC AdWords strategyDeveloped and implemented over 50 surveys to capture market intelligence & Voice of CustomerCreated, managed and reported on all social media marketing (SMM) campaignsManaged Fabtech trade show logistics, setup, and teardown of equipment for 30x30 boothCompiled nine market research reports for various industrial marketsDeveloped SQL reports utilizing PL/SQL and SQL Server Management Studio (SSMS)Developed databases in Microsoft SQL Server to enable data automations & advanced reportingMonitored organic search engine ranking and made recommendations for improvementCreated an automated lead scoring system to determine lead quality ahead of the sales cycleContinually analyzed and improved websites search engine optimization (SEO) for organic rankingsLed numerous market research initiatives to understand both domestic and international market positions to guide strategic company decisions and marketing campaign development