Jeff Kaufman Email & Phone Number

Evanston, Illinois, Us

Responsible for the performance of product delivery teams while leading product and platform development. Deliver a consistent focus on campaign performance, and improvement of operational standards which drive revenue, profit and achieve product KPIs for 700+ automotive dealership clients.-Member of Executive Management Team responsible for all administrative, personnel and client tasks as well as future strategy and budgetary planning required to grow the organization-Oversee and manage Digital Media and Ad Operations Teams. 5 direct reports with 20+ sub-reports at varying levels of experience-Establish benchmarks for all products and develops strategies to consistently improve upon. -Drives optimal performance, strategy and innovation of L2T's digital media products (Paid Search, Display, Video, OTT, SEO, Paid Social, and Earned Media)-Leads Product Development team, bringing to market 4+ revenue driving products each year-Evaluates platforms and technologies necessary to support new products, services and features-Represents L2T's positions internally, to clients directly and in market forums

Evanston, Illinois, Us

Responsible for the strategic vision, management and successes of L2TMedia's digital media product portfolio as well as new feature and product development. -Evaluated and implemented new technologies used to support media-based products to improve campaign performance and drive efficiencies-Implemented strategies which decreased overall cost per acquisition (CPA) by 26% YoY across paid search portfolio of 700+ clients through campaign analysis and optimization-Developed and presented omni-channel strategic recommendations directly to clients-Made use of technology to grow and nurture current product portfolio and increase company revenue by 15% for 3 consecutive years -Identified opportunities for product portfolio via market intelligence and analysis -Developed business requirements and project managed the development and testing of proprietary, client-facing reporting platform with outside development team.

Evanston, Illinois, Us

Strategic planning and oversight of paid search, display and video campaigns for locally targeted, automotive and retail clients throughout the US. -Managed team of 8 managers and specialists, responsible for campaign management, performance optimization and campaign analysis -Increased average account revenue by 30% overall via strategic up-sell recommendations based on historical performance and data driven opportunities -Provided strategic recommendations to current and prospective clients -Project managed on-going development of proprietary campaign management tool, working both with in-house and outsourced development teams -Managed all 3rd party vendor relationships including DSPs and data providers -Managed team of 8 managers and specialists, responsible for campaign management, performance optimization and campaign analysis-Increased average account revenue by 30% overall via strategic up-sell recommendations based on historical performance and data driven opportunities-Provided strategic recommendations to current and prospective clients-Project managed on-going development of proprietary campaign management tool, working both with in-house and outsourced development teams-Managed all 3rd party vendor relationships including DSPs and data providers

Chicago, Il, Us

Managed the overall strategy, planning, development and execution of performance based, digital media campaigns in order to acquire new customers or secure leads for clients.Channels included: paid search, SEO, display, mobile, social, email and affiliate marketing-Managed team of ad operations specialists who developed and executed media campaigns-Developed and maintained cross-channel, media partner and vendor relationships-Presented recommendations to clients and in-house account teams regarding new media opportunities and technologies-Developed marketing and media plans and presented recommendations to Fortune 500 clients

Chicago, Il, Us

-Developed relationships with media providers to create new acquisition opportunities for our clients-Executed online campaigns from setup, through optimization and reporting-Negotiated and purchased online media directly from publishers and networks

Austin, Texas, Us

Planned and executed all marketing activities for a global corporation which provides Web hosting and domain name registration.-Managed paid search campaigns across multiple brands-Negotiated, purchased and executed all media campaigns, including online display, print, email, direct mail and radio

Chicago, Il, Us

Created, managed and executed marketing plans to promote the BAI brand, as well as drive consumers to register for company sponsored conferences and trade shows. -Media mix included direct mail, email and print -Wrote copy for and edited direct mail brochures