Jeff Sleik Email & Phone Number

New Berlin, Wisconsin, United States

• Direct internal and external digital marketing teams in architecting, developing, and maintaining IEWC.com and divisional websites to meet UX quality and performance standards.• Manage third-party web agencies, ensuring adherence to project timelines, quality benchmarks, and budgets, while driving continuous improvement.• Collaborate with the Digital Customer Experience Director and UX teams to gather and analyze project requirements through strategic internal and external partnerships to build out sprints and long- term roadmaps.• Collaborate with IEWC Digital Office to execute organizational changes such as implementation of omnichannel experiences and pricing transformation.• Lead the design of web integrations and data architecture, ensuring efficiency, scalability, and future extensibility.• Define, create, and lead maintenance of technical requirements documentation for new and existing website projects.• Collaborate with IT and other internal stakeholders to align web initiatives with organization-wide technical designs and processes.• Oversee bug identification and remediation efforts, ensuring prompt resolution and implementing rigorous testing protocols to maintain high-quality deliverables. Conduct post-mortem analyses to identify root causes and implement preventive measures.• Identify and introduce tools, ideas, and approaches to enhance customer experiences and internal efficiencies.• Provide leadership, mentorship, and training to team members, fostering a culture of innovation, excellence and continuous improvement.

New Berlin, Wi

Responsible for defining IEWC’s digital strategy and management of websites and digitalinitiatives including driving qualified sales leads, user experience, product data enrichment,search engine optimization, search engine marketing, site search, site analytics and reporting,marketing automation initiatives and the management of technology vendor relationships.• Led successful launch of IEWC’s first eCommerce-enabled website with responsibilitiesincluding site architecture, product content, UI/UX design, sales process integration, relatedSalesforce automation and processes and ongoing internal stakeholder training and feedbacksessions.• Led planning and migration of IEWC.com's search engine from on-prem solution to Coveo Cloud, providing on-going direction to third party vendors.• Led creation and training of IEWC's first Web Sales Team, responsible for handing all web-initiated customer engagements including order processing, quote requests and live chats in the US. Developed new SAP and Salesforce processes which aligned closely with existing sales procedures, ensuring visibility of team metrics.• Working closely with international sales leadership, designed, trained and launched Live Chat teams with new processes for Canada and Mexico.

New Berlin, Wi

Responsible for managing, controlling and executing IEWC’s external communications throughthe creation of an industry-leading website, digital mailers, online/offline advertising, tradeshows,press releases and other customer-centric channels.• Led the development and launch of IEWC’s first website refresh in over 10 years, along withnew international sites, with an eye toward future functionality and requirements.• Increased website sessions by over 250% (2013 vs. 2018) through improvement of productcontent, launch of PPC campaigns, SEO initiatives and email marketing.• Increased web-based sales leads by over 3000% (2013 vs. 2018).• Working with CIO, helped to educate organization and garner support from Board of Directorsfor future eCommerce initiative.

Worked with graphic designers to create standards-compliant websites that met client objectives.Using provided static designs and ideas, created functional and animation rich Flash bannersand presentations. Responsible for creating HTML mailers that displayed properly across a widevariety of email platforms.• Responsible for the majority of HTML mailers and web banners for various GE Healthcaremodalities including Ultrasound, Maternal Infant Care and Nuclear Medicine/PET.

Created and executed marketing, advertising and promotional strategies and activities tomeet company objectives. Managed marketing staff to ensure projects completed on time andon budget. Responsible for the design, creation and content of all websites, print media andtradeshow graphics. Developed ongoing SEO strategies that increase visibility of high conversionrate keywords. Oversaw and optimized all SEM campaigns to reduce PPC costs and increasewebsite traffic, conversion rates and ROI.• Led effort behind massive increase in web sales since creation of the department in 2005; as of2011, web sales accounted for over 60% of company revenue.• Managed PPC campaigns in excess of $11K per month; keywords averaged top 2 positionsacross all campaigns.• Led the creation and implementation of divisional identities for several company brandsincluding Visilinc.com and BrewCityTools.com; responsibilities included brand name creation,logo and website design, along with overall presentation of the product.• Created buzz for Visilinc brand at 2011 AJA tradeshow with eye-catching multimedia booth;coupled with successful website launch, tradeshow helped lead to partnership with RenovoSoftware, the leading developer of solutions for the video communications industry.• Spearheaded the creation and launch of company’s first eCommerce website,BrewCityTools.com; led team on customization of software to interact with companyaccounting software.

Assisted in all aspects of Marketing Department operations including website design andmaintenance, creation of print media marketing materials, trade show booth design andadditional daily department functions. Assisted in the improvement and optimization of bothSEO efforts and SEM campaigns. Additionally, supported inside sales staff by taking the lead onselect high value sales opportunities.

As founding member of inside sales for web, responsible for handling phone and email quotationrequests generated from websites. Primary duties also included purchase order processing, orderchanges, adjustments and cancellations. Worked closely with existing inside sales team to createpolicies and procedures aimed at streamlining processes across both departments. Consistentlyclosed sales including opportunities in excess of $250K.

Bachelor Of Fine Arts, Music Composition And Technology

Associate, Web Design