Jeff Lyons

Jeff Lyons Email and Phone Number

Principal, Strategic Initiatives @ LendingTree
Charlotte, NC, US
Jeff Lyons's Location
Charlotte, North Carolina, United States, United States
Jeff Lyons's Contact Details
About Jeff Lyons

Results-driven operating leader and strategist with over 20 years of experience in the fintech and marketing sectors, including top-tier consulting and senior operational roles. Proven track record in P&L management, value creation, and leading complex change management initiatives. Highly analytical with a collaborative leadership style, dedicated to driving growth and profitability.

Jeff Lyons's Current Company Details
LendingTree

Lendingtree

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Principal, Strategic Initiatives
Charlotte, NC, US
Website:
lendingtree.com
Employees:
1401
Jeff Lyons Work Experience Details
  • Lendingtree
    Principal, Strategic Initiatives
    Lendingtree
    Charlotte, Nc, Us
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  • Lendingtree
    General Manager - Home Lending & Deposits
    Lendingtree Dec 2023 - Present
    Charlotte, Nc, Us
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  • Lendingtree
    Principal, Strategic Initiatives
    Lendingtree Dec 2020 - Dec 2023
    Charlotte, Nc, Us
    Identified initiatives to deliver incremental $100M in revenue over 3 years by leading development planning for Home Lending and Insurance divisions which served as foundation for revised public strategy.
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  • Merkle
    Vice President Account Management
    Merkle Mar 2012 - Dec 2020
    Columbia, Md, Us
    Led marketing teams to achieve sales and profit growth for clients with media budgets from $3-25M+ through data based strategies aligned to business objectives and technology enabled execution.
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  • Merkle
    Senior Director - Digital Strategy
    Merkle Sep 2010 - Mar 2012
    Columbia, Md, Us
    Drove $15M+ revenue gains for travel and consumer packaged goods clients through development of customer acquisition, upsell/cross-sell and retention strategies.
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  • Red Ventures
    Director - Sales Operations
    Red Ventures Sep 2009 - Oct 2010
    Fort Mill, Sc, Us
    Increased sales yield by 13% (18,500 annual sales) through analysis of new mover lead data and development of a new lead nurturing model. Improved sales training to yield $1.8M cost savings through improved agent retention.
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  • Heritage Stone
    President
    Heritage Stone Apr 2007 - Sep 2009
    Increased remodeling sales by 50% through development of growth strategy including B2B partnership with Fortune 500 company, revised sales commission plan and new digital marketing channels for this entrepreneurial effort.
  • Lendingtree, Llc
    Vice President Marketing & General Manager - Realestate.Com
    Lendingtree, Llc Jun 2004 - Mar 2007
    Charlotte, Nc, Us
    Developed a new product strategy based on market information and custom research, secured funding for launch development. Launched the new product in a pilot market within 5 months of approval.
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  • Lendingtree, Llc
    Vice President Marketing & General Manager - Getsmart
    Lendingtree, Llc Oct 2003 - Jun 2004
    Charlotte, Nc, Us
    Exceeded profit and loss (P&L) plan by $2M in first 7 months of operation through execution of new digital marketing channels and B2B lender partnerships. Delivered cross functional acquisition integration in 60 days.
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  • Lendingtree, Llc
    Vice President Marketing & Consumer Experience
    Lendingtree, Llc Sep 1999 - Sep 2003
    Charlotte, Nc, Us
    Built $12M annual revenue business through development of customer relationship marketing programs which increased repeat business. Drove $6M annual revenue increase through website product roadmap.
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  • Strategy&
    Associate
    Strategy& Jul 1998 - Sep 1999
    New York, Ny, Us
    Provided strategy consulting through collection and analysis of financial, operational and other performance data for manufacturing and government clients on organization change and process improvement. (formerly Booz & Co.)
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Jeff Lyons Skills

Digital Marketing Analytics Crm Marketing Web Analytics Marketing Strategy Email Marketing Cross Functional Team Leadership Product Management Analysis Direct Marketing P&l Management Product Development Sales Strategic Partnerships Strategy Online Advertising Management Sales Operations Lead Generation Program Management Project Management E Commerce Leadership Digital Strategy Digital Media Account Management Online Marketing Integrated Marketing Social Media Marketing Strategic Planning Customer Acquisition Interactive Marketing Competitive Analysis Mergers And Acquisitions Multi Channel Marketing Search Engine Marketing Customer Retention Start Ups Modeling Business Strategy Search Engine Optimization Data Analytics Presentation Skills Performance Metrics Digital Product Development Business Case Development Campaign Management Consultation

Jeff Lyons Education Details

  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    Mba
  • Wake Forest University
    Wake Forest University
    Mathematics & Economics
  • Walsh Jesuit High School
    Walsh Jesuit High School

Frequently Asked Questions about Jeff Lyons

What company does Jeff Lyons work for?

Jeff Lyons works for Lendingtree

What is Jeff Lyons's role at the current company?

Jeff Lyons's current role is Principal, Strategic Initiatives.

What is Jeff Lyons's email address?

Jeff Lyons's email address is je****@****ail.com

What is Jeff Lyons's direct phone number?

Jeff Lyons's direct phone number is (877) 963*****

What schools did Jeff Lyons attend?

Jeff Lyons attended University Of Virginia Darden School Of Business, Wake Forest University, Walsh Jesuit High School.

What skills is Jeff Lyons known for?

Jeff Lyons has skills like Digital Marketing, Analytics, Crm, Marketing, Web Analytics, Marketing Strategy, Email Marketing, Cross Functional Team Leadership, Product Management, Analysis, Direct Marketing, P&l Management.

Who are Jeff Lyons's colleagues?

Jeff Lyons's colleagues are Mark Moreland, Chris Wright, Zach Freshwater, Lee English, Jagger Heine, Vince Pho, Ashwini Zanzad.

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