Jeff Smith, Apr Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Managed complex communications and marketing initiatives for the U.S. division of a publicly owned international financial services company with 1,400 employees spanning 50+ offices across the U.S. and Brazil. Partnered with senior leadership to develop and implement communications, marketing, and branding strategies in support of internal and external audiences. Effectively executed a consistent branding approach to internal and external communications to address the fragmented brand. Created unified templates for internal communications as well as each of the seven business units in collaboration with the ORIX brand. Authored and launched a long-term communications strategy designed to encourage employees to adopt the company values and transform the workplace culture.• Created and implemented robust and consistent communications strategy for acquisitions including pre-announcement, announcement, and employee integration. • Developed strategy for incorporating the newly acquired companies under the ORIX brand and coordinated the communications strategy with corporate headquarters in Tokyo.

Dallas/Fort Worth Area

Charged with directing global marketing and communications for semiconductor giant Texas Instruments, including U.S. and Asia corporate communications and marketing, end-equipment marketing, and media relations for the company’s two largest business lines. Systems Marketing and Communications (2013 to 2016)Created and managed worldwide marketing and communications programs designed to leverage complete semiconductor portfolio. Built and directed team responsible for developing marketing and communications programs targeting end-equipment applications in automotive, industrial, communications, computing, and personal electronics markets.Corporate Communications (2009 to 2013)Oversaw global corporate, marketing, and executive communications targeting 80,000+ customers and 34,000+ employees. Asia Marketing and Communications, Shanghai, China (2005 to 2009)Administered all Asia-Pacific marketing and communications initiatives accounting for ~65% of the company’s global revenue. Fulfilled key role in selecting, hiring, and professionally developing communications team in China and training local-hire successor while managing marketing and communications. Media and Analyst Relations, Dallas, TX (2000 to 2005) Spearheaded media and analyst relations for the company’s two largest business lines.

Houston, Texas Area

Manager of Marketing,/Communications, 1994-2000. Directed external and internal communications and marketing for the company’s wholesale energy division, including the company’s six electrical generation plants, gas distribution pipelines, and wholesale energy-trading business units.