• Develop and implement marketing strategic plan, innovative strategies, and sales goals that increase program/product adoption and usage for a new start-up company: website content development, marketing messaging, social media marketing (SMM), search engine optimization (SEO) and paid search (SEM), photo shoots.• Developed/implemented forecasting and strategic business plan that generated 10% annual growth.

• Created fully-integrated communication plans designed to build brand awareness and deliver client and corporate performance metrics that include competitor, content, message, and marketing analysis for top clients: AARP Caregiving and Gannett.• Responsible for contract negotiations, fulfillment, financial tracking and management, as well as collection for all accounts that generated $1.6M.• Directly managed team responsible for building 7 data and analytics dashboards that measured performance and influence; resulted in $700K in annual revenue during the 1st year.• Led marketing strategy, communications, and planned execution for teams for AARP Caregiving that led to additional $600K+ in revenue.• Managed department with additional AARP accounts (4 clients); generated $1M+ annual revenue.• Implemented marketing channels for clients: traditional, digital, social, out-of-home, and relationship.• Utilized campaign performance data to implement effective changes and messaging strategies.• Developed public relations and strategic communication plans.• Managed efforts of a cross-functional marketing team of 25+ offering strategic and tactical direction in Strategy, IT, Creative, Media, BA and Accounting.• Team development of 7 direct reports; hired, trained, coached, evaluated, and promoted 10 individuals.

• Responsible for presenting interview results to C-Suite clients, contract negotiations, fulfilment, financial tracking and management, as well as collection for all accounts that generated ~ $700K annually.• Provided win/loss consulting for various clients like Harvard Business Review, FICO, Cherwell, Alexander Mann, nThrive, and Sykes.• Developed custom question guides to interview buyers on behalf of clients.• Performed phone interviews with sales opportunities internationally for over 15 countries.

• Account/Program Director of 2 of the top 5 national clients which represented $12M+ in annual revenue.• Reviewed client statistical regression model results, identified additional records being removed by the model and built a successful campaign focusing on these written off leads worth $2M in annual revenue.• Built relationships with all levels of client leadership – Director, VP, C-Suite.• Managed goal-oriented, integrated work team tasked with organic business growth of $6M YOY.• Responsible for P&L, growth, and contract negotiations, fulfilment, financial tracking and management, as well as collection for all accounts that generated $36M.• Managed efforts of a cross-functional marketing team of 25+ offering strategic and tactical of: Strategy, IT, Creative, Media, BA, and Accounting.• Led onboarding team responsible for transition of new business into systems/processes for 25+ clients.• Led marketing strategy, communication, and plan execution for teams.• Created fully-integrated communication plans designed to build brand awareness and deliver client and corporate performance metrics. • Worked in various marketing channels: traditional, digital, social, out of home, and relationship.• Managed implementation of account strategy: competitor, content, message and marketing analysis for multiple universities, new business developments; able to pull $2M in lost revenue back.• Utilized campaign performance data to implement effective changes and messaging strategies.• Created public relations and strategic communication plans.

• Developed a business lending program at Horizon Credit Union.• Established a relationship with the SBA department, developed business lending prospects, sold loans, approved and processed loans, and continued growth of this program.