Jeff Sonderman Email & Phone Number

United States

GlueLetter newsletter analytics software integrates with your existing ESP and enhances your data insights and marketing capabilities. Our data and tools empower you to drive conversions and grow the audience of your newsletters.

We help news enterprise leaders solve problems. I draw upon experience in many roles over the years — as a senior executive, team manager, organizational change coach, journalist, editor, product inventor, product manager, software developer, educator, trainer, audience researcher, and analytics leader. I’ve also spent time working in many media types (newspaper, local TV, & digital-only) and have done many projects with for-profit, nonprofit and public media.

Arlington, Va

I was fortunate to be able to build and work with talented team of people who share my dedication to transforming the news industry. Here are some of the things we accomplished together over 8 years:• Established a leading national nonprofit organization for innovation and sustainability in the news industry, transforming the cultures and business models of dozens of big and small organizations.• Quadrupled staff and budget between 2013 and 2020. Grew staff from 4 to 16 and budget from $1.7 million to $7.3 million.• Created an innovative analytics software program, Metrics for News, that has provided dozens of news organizations with transformative audience analytics insights.• Developed results-focused organizational transformation programs, principally the Table Stakes program, that have helped dozens of major news organizations grow revenue, adopt digital technology, expand audiences and develop a diverse new generation of leaders.• Created an industry-first reader revenue program in 2016 by anticipating the rising importance of subscription revenue.• Conceived and produced major audience research studies including: how consumers decide to purchase news subscriptions, how young adults get news, modern news consumer behavior, and the nuances of the trust crisis. • Developed event strategy for Thought Leader Summits that emphasize participant interaction and advance industry progress on key issues.• Created and managed the Need to Know newsletter and editorial strategy with loyal readership among senior industry executives.

Cambridge, Massachusetts

In the Media Transformation Challenge (formerly the Sulzberger Executive Leadership Program), fellows apply pragmatic concepts of strategy, innovation, organizational change, and personal leadership to identify and articulate a challenge — and then quickly and steadily accomplish important outcomes against those challenges.Each participant receives individualized executive coaching from seasoned coaches deeply familiar with the tools and concepts. Since 2007, hundreds of fellows from scores of media enterprises have participated and used the program to deliver real performance results, new capabilities and crucial change to their organizations.

Washington D.C. Metro Area

I taught digital journalism trends and strategies to students pursuing a masters degree in journalism. I have taught the following courses:• Digital Essentials: This course examines the essential digital skills needed in the field of journalism today. Students learn about and practice digital publishing, social media, mobile strategy, business models, multimedia content, and more.• Product Innovation Lab: This course offers a small group of students a unique experience in strategizing and building new news technology products, in partnership with a partner news publisher. Students conduct audience research to identify product opportunities, assess feasible product creation options, and execute the creation of a new product.

Training and consulting for individual journalists and news organizations for digital journalism strategies.

-- Served as Poynter's lead writer and teacher on digital journalism, including mobile, social media and online news.-- Served as product manager for new mobile apps -- Settle It! PolitiFact's Argument Ender (http://www.politifact.com/settleit/) and Help! For Writers (http://itunes.apple.com/us/app/help!-for-writers/id532161156?mt=8)-- Reported and wrote thought leadership posts for Poynter.org.-- Taught in-person and online journalism seminars and consulted with news organizations for mobile and social solutions.

Washington D.C. Metro Area

Managed team of seven web editors producing breaking news stories, video, social media, user engagement and drawing from news reporters of TBD.com, ABC7 and NewsChannel8. Set content strategy to maximize traffic, revenue and engagement.

Washington D.C. Metro Area

• Lead day-to-day community engagement efforts.• Helped build a collaborative network of more than 220 community blogs.• Develop and adapt online tools and social media to help users engage with TBD,• Manage site development priorities and progress.• Test new web development projects before launch.• Test and advise on development for Android mobile platform.

Scranton, Pennsylvania Area

Led the print-to-digital transformation of a local newspaper in a pivotal time for the industry.-- Oversaw newsroom production of website content. -- Guided web strategy and policy. -- Advanced reader interaction, community building and distribution of content through social networks.-- Worked closely on corporate web initiatives, including development and launch of new site and CMS implementation.-- Developed online local real-estate data center that compiles, maps and analyzes property transactions.-- Won "Best Application of Social Networking Tools" from Pennsylvania Newspaper Association's 2010 Newspaper Excellence in Cyberspace awards

Scranton, Pennsylvania Area

Flagship paper of family-owned Times-Shamrock Communications, Scranton, Pa.-- Lead a staff of about 30 reporters and editors producing local news for print and online distribution.-- Staff won 22 state awards (8 first place) and three national awards for investigative, explanatory and profile categories in 2009. -- Transitioned news staff to prioritize online reporting and continuous news cycle.-- Directly managed online news content and text alerts, finding creative ways to drive web traffic.

Scranton, Pennsylvania Area

Led award-winning staff of business reporters, producing unique, insightful and interesting coverage of local financial news.

Scranton, Pennsylvania Area

Reporter covering local business and economics, the health care and insurance industry, and transportation.

Community newspaper of Columbia, Mo.

Rockville, Md.-based newsletter published by UCG. Covers the home health care industry.