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Visionary leader with over 20 years of experience driving transformational growth in ecommerce, digital marketing, and sales across the CPG, digital content, and mobile technology sectors. Recognized for leveraging strategic partnerships, innovative business models, and data-driven insights to achieve exceptional results. Proven track record of optimizing omnichannel strategies, scaling retail and direct-to-consumer (DTC) operations, and delivering sustained revenue growth. Adept at building high-performing teams and fostering cross-functional collaboration.
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Chief Commercial Digital OfficerInstinctBoulder, Co, Us
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Svp, Digital Commerce"I And Love And You" Pet Apr 2023 - PresentBoulder, Colorado, UsLead Ecommerce and paid media strategy for privately owned, PE-backed (L Catterton & Winona) premium pet food brand. Our products are found online, in grocery stores, and mass. I own the Retail and DTC ecommerce P&L. -
Vp, Digital Commerce"I And Love And You" Pet Apr 2019 - Mar 2023Boulder, Colorado, UsMoved from Los Angeles to Boulder to join Leadership Team and build organization’s digital team. The draw was an active acquisition space and strong CPG equity partners.
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Vp, Ecommerce & Digital MarketingMunchkin Nov 2017 - Apr 2019Van Nuys, Ca, UsLed Ecommerce Sales and Marketing for fast-paced, privately held global infant and toddler CPG company. Owned company's Ecommerce (Retail & DTC) P&Ls, and led Amazon team’s US business growth with oversight on global Amazon strategy. Pioneered org’s paid marketing efforts and led omnichannel paid media strategy at Mass (Target and Walmart). -
Sr Director, Ecommerce & Digital MarketingMunchkin Feb 2016 - Nov 2017Van Nuys, Ca, UsCentralized organization's digital commerce business from the field to HQ, set strategy, and built best-in-class team to transform Ecommerce business. Set channel strategy and led team to transformational Amazon sales growth while doubling DTC topline via supply chain, marketing, and channel optimizations.
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PartnerRaiseline Ventures Llc Mar 2013 - Feb 2016Palm Springs, Ca, UsPartner at boutique agency that led Business Intelligence projects for global media and entertainment companies. Managed day-to-day projects and ran business development and staff operations for firm. Universal Music Group, Project Lead – Santa Monica, CA • Managed 10-person project cataloging and commercializing video assets for digital distributionDIRECTV, Business Intelligence Project Manager – El Segundo, CA • Managed data project teams for NFL Sunday Ticket OTT launch, ensuring seamless implementation -
Vp, Marketing & SalesMobile Deluxe Nov 2009 - Mar 2013Built marketing & sales team at free-to-play independent mobile game publisher and established in-house customer acquisition, product marketing, monetization, and customer care teams. Developed strategic partnerships with Apple, Google, Amazon, and Verizon. Helped lead pivot from paid to free-to-play game model entailing a rebrand and team reorganization which lead to 2X revenue growth. The company's product line was primarily original intellectual property augmented by licensed games from Disney, Universal, and PBS.
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Sr Manager Of Sales, Digital PublishingWalt Disney Direct-To-Consumer & International Aug 2007 - Nov 2009Glendale, California, UsResponsible for all mobile content revenue (e.g. mobile games and music) and managed Major Account team in Disney's mobile publishing group. Pioneered direct relationships at Apple, Google, Verizon, and AT&T, and forecasted and delivered organization's sales targets, and developed distribution partnerships with non-Disney game partners for incremental sales. -
Account Executive, Digital PublishingWalt Disney Direct-To-Consumer & International Jun 2006 - Aug 2007Glendale, California, UsManaged key accounts that made up 70% of divisional revenue in the mobile game, application, and ringtone space. Eclipsed targets for account base each year and pioneered the group's first cross-promotion campaign with LG/Verizon, netting free Disney advertising exposure. Was promoted to lead the team with responsibility adding intense talent distributed partner revenue.
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Western Region Sales ManagerEmi Music Apr 2004 - Jun 2006Managed Western Region Sales with national, regional, and independent chain responsibility across a 9-state territory. Responsible for major account sales at Amazon, Tower Records, Costco, and Starbucks. Consistently exceeded sales goals and profit objectives with advertising budget ownership. -
National Account ManagerEmi Music Apr 2002 - May 2004Managed sales and marketing and all revenue for EMI-Capitol record labels sold into Tower Records chain. Grew net billings while decreasing account investment during 2-year tenure. My team received “Vendor of the Year” honors as voted on by account retail and corporate staff.
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Various Sales & Marketing RolesEmi Music Jan 1998 - Mar 2002Held field marketing, field sales, and lead sales role in the Los Angeles market.
Jeff Spears Skills
Jeff Spears Education Details
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University Of MiamiBusiness Administration -
Pepperdine Graziadio Business SchoolManagement
Frequently Asked Questions about Jeff Spears
What company does Jeff Spears work for?
Jeff Spears works for Instinct
What is Jeff Spears's role at the current company?
Jeff Spears's current role is Chief Commercial Digital Officer.
What is Jeff Spears's email address?
Jeff Spears's email address is jeffspears@me.com
What is Jeff Spears's direct phone number?
Jeff Spears's direct phone number is +181889*****
What schools did Jeff Spears attend?
Jeff Spears attended University Of Miami, Pepperdine Graziadio Business School.
What skills is Jeff Spears known for?
Jeff Spears has skills like Mobile Devices, Strategic Partnerships, Product Marketing, Digital Media, Strategy, Marketing, Management, Business Development, Mobile Games, Sales, Digital Marketing, Mobile Applications.
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