Jeff is currently the President and Partner at The Merch Collective, a boutique merchandising company focused on integrity and superior client service. He brings a wealth of knowledge and experience from various positions in fulfillment, production, touring, account management and A&R to the company.Prior to joining TMC, Jeff was a Sr. Vice President of Artist Relations and Merchandising within Live Nation's merchandise division from 2017 - 2021.Jeff co-founded and was an owner in Firebrand Live, Inc. which he helped establish in 2012 in Los Angeles. Jeff led the company as President and established it as a major player in the music merchandise industry until his departure in December of 2016.Previously, Jeff worked in various capacities at an independently owned merchandising company which eventually became AEG Live's merchandising group. Jeff began his music industry career as Street Team member for various companies and Record Labels in the late 90's and turned that experience into a paid College Rep position for Universal Music and Video Distribution while attending Indiana University.