Jeff Squires Email & Phone Number

Oakland, Ca, Us

Lewis Center, Ohio, Us

Stratos Innovation Group works at the intersection of human insights and strategic design to craft upstream opportunities across services, systems, and experiences.

Portland, Or, Us

Ziba is a design and innovation consultancy based in Portland, Oregon. I worked with client teams to identify emerging product and service trends, orchestrate consumer research, and generate boundary-pushing ideas.Primary Responsibilities:– Lead research and strategy programs in a range of industries on front-end innovation, service design, customer experience, and branding projects– Plan, conduct, and analyze primary, secondary, and competitor research to distill actionable insights– Serve as knowledge keeper and user champion, sharing their stories throughout the project cycle– Deliver presentations and host immersive workshops to build conviction and confidence – Collaborate with multidisciplinary designers to bring concepts to life – Contribute to proposal scoping and new business developmentRecent Projects:– Develop an innovation platform for one of the world’s largest CPG companies– Create transformational financial services for a regional bank– Reposition a cooking oil brand steeped in Southern heritage– Revise CX standards for a national interest group– Validate product concepts for a scrappy startup

San Francisco, Ca, Us

Coursework in human-centered design, experience design, product innovation, business planning + modeling, strategic foresight, strategic management, operations + systems, and go-to-market strategies. https://www.cca.edu/newsroom/design-strategy-problem-solving/

Boulder, Colorado, Us

Developed a new value proposition and go-to-market plan for a scalable DIY camper conversion platform targeted at millennials – launched in market Q1 2023.• Defined strategic market opportunity through competitive audit + trend monitoring, capturing a segment of 20M new customers and $1.2M+ in potential revenue.• Conducted qualitative research + synthesis to uncover deep customer insights, developpersonas, and inform concept iterations to improve desirability amongst target audience

New York City, New York, Us

I created a series of reports covering innovation across the startup ecosystem to help the corporate innovation team at Techstars align a diverse group of stakeholders around shared visions of the future. I combined stakeholder interviews with proprietary data to create a thought leadership platform and template for internal ideation sessions. Topics included energy, fintech, real estate, sustainability, and smart cities.

I’m a fast researcher that knows how to frame a compelling story and articulate the rationale behind strategic recommendations. Typically, I have the most impact working on projects that allow me to define the role digital will play in transforming a client’s business. Recent work includes:-- Product innovation for Samsung: Managed a 6-month long project interviewing experts and running focus groups to develop new products and services that utilize voice-based AI-- Retail concepts for ScottsMiracle-Gro: Helped the 150+ year-old lawn & garden brand reimagine their retail experience; develop strategy and creative concepts for a flagship store-- Branded content for Microsoft: Positioned Microsoft as a thought leader in the automotive space; create a public-facing report that outlines the opportunities of cloud-connected cars

New York, Ny, Us

FutureVision is R/GA’s trend research division. It is used to provide insights into technological and cultural innovation, highlighting effective ways brands are connecting with consumers. Working across R/GA’s global footprint, it was my responsibility to identify new areas of opportunity for our clients, influence their strategy, and evolve their business models. In addition to generating ongoing editorial content, I produced custom reports, workshops, and innovation tours that armed business leaders with a strategic framework for coherently talking about innovation, aligning stakeholders, and driving new business.

Denver, Co, Us

WDHB designs tailor-made travel and learning experiences for leaders of Fortune 500 companies. I translated the needs of international executive teams into transformational experiences that challenged participants’ business beliefs, helped them explore new opportunities, and supported organizational change. Frequent themes included strategic partnerships, open innovation, and employee engagement.

San Francisco, Ca, Us

The Academy of Art University in San Francisco is the largest private art and design school in the U.S. and the only one that includes an advertising department. I taught the advertising research course for two semesters. The emphasis of the class was on utilizing non-traditional research techniques to identify cultural and market trends. Students learned strategies for designing, analyzing and presenting research pertaining to account planning.

Brooklyn, Ny, Us

PSFK is a trend research and innovation company based in New York City that publishes a daily news site, provides consultancy, and hosts idea-generating events. As the managing editor of PSFK.com, I coordinated an international team of writers and contributors to uncover the latest changes and creative ideas in popular, consumer and business culture. Leveraging a network of scouts and industry experts, I worked with leading corporations to identify new areas of opportunity and inspire business strategy. Influencing marketing, innovation, and product development teams, past clients include Apple, BBC, MTV, SK Telecom, Samsung, Target, and the United Nations.

B.A, Sociology

Mba, Design Strategy