Jeff Steiss Email & Phone Number

Cleveland, OH, US

Aurora, Ohio, United States

Responsible for repositioning the PartsSource brand among suppliers, driving engagement and commercializing new digital solutions.

Elyria, Ohio, United States

• Responsible for developing, planning and executing high-profile initiatives critical to the successful repositioning of Invacare in core markets: Rehab and Post-Acute Care. Rehab (Custom manual and complex powered.
• Developed and implemented TDX SP2 Power Wheelchair launch, whose sales exceeded forecast by 400% within three months of introduction. o Digital tactics included development of an iOS app with CGI feature/benefit.
• Repositioned Invacare Rehab’s seven sub-brands as “One Invacare” to regain lost share and provide a total solution for customers. o Reached over 1,500 clinicians in 40 markets as part of a “pull” strategy with branded.
• Collaborated with Invacare Europe marketing partners and advertising agencies to launch a new global power wheelchair brand. Developed and implemented an integrated multi-channel strategy, including trade media plan.
• Transformed the go-to-market strategy from a ‘product-centric’ approach to a ‘solutions-driven’ strategy: o Built highly engaged and qualified lists of prospects through social media/email campaigns, clinical webinars.

Elyria, Ohio, United States

• Developed and executed all marketing communications activities for a $100MM Products and Services portfolio (ICC), for Senior Living facilities. Led development of 10 annual communication plans, including lead.
• Grew brand awareness in the long-term care market through the creation of a “Life Better Lived” integrated multimedia campaign.
• Generated opportunities that closed $1MM within three months through implementation of a content marketing strategy for a Service division (Invacare Interior Design). Digital tactics included resource guide downloads.
• Led multiple Product launches from concept through implementation, including key messaging, training materials, direct marketing, and advertising. All projects were delivered on time and on budget.

Cleveland, Ohio, United States

Developed targeted programs and communications through immersion in clients’ brands, markets, and products.

Cleveland, Ohio, United States

• Developed consumer, retail and B2B programs for clients, including American Greetings, GE Lighting and DuPont Surfaces. Responsible for all sales promotion activity for Cleveland’s client base.
• Drove a 10% sales increase for GE Lighting through an integrated national retail promotion, including interactive online sweepstakes, home makeover videos, merchandising, on-pack couponing, and media tie-ins. At the.

Cleveland, Ohio, United States

• Account Supervisor |1999 to 2006Drove sales through building strong client relationships at major accounts. Managed an account team and was hands-on in all aspects of the account, including identifying opportunities.
• Consistently recognized as the agency’s top producer, including “VIP of the Year”.Account Executive | 1990 to 1999Account Coordinator | 1989 to 1990

Product Marketing Certified

Mini Mba

Bachelor Of Science (Bs), Marketing