Plasma Games equips teachers with a video game platform that connects standards with real world technologies and STEM + CTE careers to drive student engagement and learning outcomes. These easy to implement, effective, educational, and fun resources help empower teachers, inspire students, and positively change life trajectories.

Defined and evangelized the vision of the experience of a net new product expected to account for 25-40% of the company’s $xxxM annual revenue within the next few years by defining core personas, jobs-to-be-done and user journeys in partnership with executive stakeholders, including the CEO, CPO, and CTOSpearheaded a new initiative across design, engineering, data science and learning experience design groups to build and deploy a product from 0 to 1 within 6 months to 400,000+ users, resulting in an improvement by >60% Week 0 engagement and >40% Week 1 retentionPartnered with sales and go-to-market stakeholders to pitch product vision to enterprise customers, enabling 4+ new contracts signed, totaling $xxM revenue won and >40,000 new users experiencing a more scalable version of Bartleby designed for institutions.Responsible for B2B product execution on SaaS/PaaS product strategy, reporting directly to CTO and managing a geographically diverse product team of 6. Created digital roadmap and strategy based on user testing, validation, and disciplined prioritization against organizational KPIs.

Responsible for execution on SaaS/PaaS strategy, reporting directly to CTO and managing a small product team (5 product owners). Worked closely with design, delivery, and engineering teams to build out a digital learning platform.Introduced platform-wide analytics for data analysis and validation, worked directlywith Data Science teams to ensure psychometric validity of captured data, and updated digital portfolio to include full WCAG 2.0 AA accessibility compliance as well as responsive web views for mobile devices.

Solely responsible for project execution and market analysis. Directly managed two development teams, in-house and overseas. Functioned as primary point of contact for all clientsWorked on iOS/Android, Meta Quest, Chromecast and other OTT devices.Developed and released “Talking Ted” and “Kickass 2” movie tie-in native mobile applications, “Chromecast Poker”, “KwizWiz”, “Brain Candy - Video Games”, “Brain Candy - Movies”, Pinkstone Realty’s proprietary broker app, and “Birthday Wall” which ranked in the top 25 US free applications on the iOS app store.

* Forecasted and roadmapped digital product development initiatives for 2014 and 2015* Created, owned and successfully implemented site updates to exceed 2014 video view targets by over 700% while improving on overall user engagement targets by 8%* Directly managed in-house development team, and reported to key stakeholders on product initiatives within RACI framework* Forecasted series of product strategies to improve revenue/engagement, complete with full P&L documentation

* Worked with product team to establish a roadmap for the newly launched site. * Helped launch updated navigation and article page template, and established wireframes, design and user stories* Designed and implemented "MVP" for recommendation search as showcase item for acquisition by Zola Books

* Was responsible for Candystand.com and PCHgames.com web domains. Directly managed small local team responsible for new games, contests, and promotions.* Led development and successful launch of PCHbingo.com web domain from initial concept through post launch support. White-labeled the platform for use on future web products such as PCHblackjack.com* Served as primary point of contact for external developers and business/legal stakeholders.* Advised on mobile development initiatives both in-house and outsourced

* Managed production schedules and design documentation for multiple projects from initial proposal to final port release date. Served as primary point of contact for all titles including those with high-profile publishers such as Electronic Arts and Microsoft* Produced and designed four Windows Phone 7 titles to coincide with device launch, including #1 seller Need for Speed: Undercover.* Ensured brand awareness on multiple licensed titles, and adapted gameplay mechanics for port devices.Games that I am proud to have been a part of include:Spore: OriginsSpore: CreaturesMySimsTiger Woods PGA Tour 2009Paradise Pet SalonHouse M.D.Manchester United Pro SkillsTattoo Me: Legendary InkTattoo Me: InkspirationsSpace BattleSpace Battle 2Lucky Lanes BowlingHorror Master TriviaMMA by EA SportsMonopolyNeed For Speed: UndercoverThe SimsTransformers: Dark of the Moon

I maintain an ongoing sports column for each of these publications.

I created copy for advertisements, examined and researched data within the advertiser database, and edited written documents.

Tested and provided feedback for various aspects of:Silent Hill 5 (2007)Guitar Hero 3 (2007)Call of Duty 4 (2007)Stranglehold (2007)X-Men Legends (2003)

Created the storyline used within "Temple of the Sun," a PC game built for Sun Microsystems.

Worked with UIC undergraduate/graduate students and faculty in revising and improving their own written work. Likewise, worked through the "LINKS" program to manage a medium sized portion of a basic Freshman English course

I served as the lead writer/editor over several projects, including RFI (Request for Information) proposals sent to leading pharmaceutical corporations, and articles written for various publications.I also documented changes in the industry, and researched topics when applicable.