I lead a high-performing marketing team focused on driving revenue growth through customer acquisition, retention and expansion. I oversee the development and execution of comprehensive marketing strategies that effectively resonate with our target audience.Oversee sales enablement, demand generation, marketing communications and product marketing functions.Work closely with sales and business development teams to ensure alignment and create compelling sales collateral and QBR programs.Develop a deep understanding of target segments and customer journeys to implement effective demand generation strategies.Provide sales teams with the tools and resources they need to succeed, including compelling sales content, presentations, and proposals.Oversee external vendors and contractors to ensure successful delivery of marketing materials and services.

Lead global marketing strategies, reporting to the Chief Revenue Officer.Foster strong relationships with customers, partners, and stakeholders and drive brand awarenessthrough digital, social, and event channels.Utilize data analysis to inform effective marketing strategies and lead innovative initiatives in content marketing strategy, actively contributing to the team's overall success.Oversee demand generation, customer loyalty, sales enablement, and creative projects for a team ofhigh-performing marketing professionals.Enhanced overall impact by overhauling content processes and quality.Developed and executed a customer engagement strategy, including the successful launch of acustomer advocacy program and an online community.

Lead strategic planning and execution of content that aligns with overall business goals and community building positioning StarTech.com as the clear thought leader and advocate for IT Professionals around the globe. Oversee creation of high-quality, relevant, precise and engaging content. Leverages data analysis and metric analysis to activate content and campaigns effectively in numerous channels including digital, social, sales enablement and channel. Other responsibilities include team management, event strategy, demand gen programs, customer loyalty programs and budget management.

Orchestrated multi-national campaigns for a multi-billion-dollar embedded technology business,resulting in increased marketing pipeline and higher channel partner loyalty. Successfully targetedcustomers across numerous segments, including cybersecurity, SAAS, financial, storage, and others.Led cross-divisional coordination with resources and agencies to achieve higher conversion rates,increased customer engagement, and elevated brand loyalty.Formulated comprehensive messaging, strategy, and content across various channels, including webproperties, SEO, social media, webinars, and both physical and virtual eventsProvided strategic direction to regional leads for execution and budget allocation, ensuring alignmentwith global goals.

Led the development of Dell's Global Channel Digital Marketing strategy, aligning global, business unit,and regional goals for measurable and actionable programs.Collaborated with creative agencies and Dell business units to innovate digital content, reinforcingDell as the preferred distributor.Managed content optimization, creation, email, online media, social media, partner portal strategy,lead generation, syndication, newsletters, SEO, and eventsEnhanced net promoter scores through streamlined and repeatable digital marketing processes.Collaborated with creative agencies and Dell business units to develop and execute innovative digital content, while working with channel partners to amplify Dell as the preferred distributor of choice.Managed and coordinated content optimization, content and video creation, email, online media, social media strategy and tactics, partner portal strategy, lead generation, syndication and performance, newsletters, SEO, and events.

Led a team of 13 community managers and digital/social marketers in creating engaging technicalcontent, managing social media, blogging, evangelizing at trade shows/events, and activatinginfluencers.Established Dell as a thought leader and trusted advisor for IT decision makers and administrators.Launched sister communities in Germany, China, and Japan to engage and nurture target personas,growing the global community from 20,000 page views per month to over 1.5 million per month

Elevated Dell Storage brand as a spokesperson, and content developer for Dell Storage online and athigh-profile industry events, including VMWorld, Interop, and EqualLogic User Forum events, growingDell's social share of voice in storage-focused areas and generating significant media coverage.Collaborated with marketing, engineering, support, and management teams to advance communityprojects.Recognized as one of the Top 100 Storage People to Follow on Twitter by Wikibon Blog.

Designed solutions, conducted demos, and managed customer relationships, achieving successfulsales to ERCOT, University of Texas, City of Austin, AISD, Texas State University, and Department ofHealth and Human Services.Recognized as a regional SME/Virtualization Regional Specialist. Received Bravo Award for innovativelive demonstrations.

Engaged with customers at the Executive Briefing Center, delivering in-depth IBM mid-range serverpresentations to an audience that ranged from C-Suite to the most technical team members acrossnumerous industries and customer sizes.Coordinated resources and organized brand presence and multiple tradeshows

Designed solutions, demonstrated products, and maintained customer relationships, achievingsuccessful sales to Lockheed Martin, Walmart, Tyson Foods, and others.Oversaw technical sales for enterprise accounts in a 7-state region

Served as technical expert on Tivoli’s storage management suite to sales field engineers andcutomers during rapid growth after acquisition by IBM.Awarded Tivoli MVP Award and Bravo Award for innovation