Jeff Becker Email and Phone Number
Sonoma, CA, US
Jeff Becker's Location
Sonoma, California, United States, United States
Jeff Becker's Contact Details
Jeff Becker work email
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Jeff Becker personal email
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Jeff Becker phone numbers
About Jeff Becker
An award-winning digital marketing leader with a broad range of corporate B2B and D2C marketing and agency experience. Highly strategic and unapologetically hands-on, I can help successfully launch and grow technology startups and growing businesses in health & wellness and wearables, gaming, security, networking, communications and financial services using creative marketing in search, organic and paid campaigns, broadcast, PR and influencer programs, content marketing and brand creative.
Jeff Becker's Current Company Details
Jeff Becker Work Experience Details
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The Culinary Institute Of AmericaSonoma, Ca, Us
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Head Of Marketing - Cia At CopiaThe Culinary Institute Of America Jul 2023 - PresentHyde Park, Ny, UsMarketing lead for the CIA at Copia in Napa working to grow our connection to the local community and make CIA at Copia a must-visit destination for food experiences. From fine and casual dining to cooking classes, public events to business meetings and conferences, we hope you'll drop in and visit.
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Head Of MarketingFocuscalm Dec 2019 - May 2023Somerville, Ma, UsFocusCalm is helping people achieve their wellness objectives with a powerful wearable EEG headband that trains the brain to find the ideal state for mental focus, relaxation and athletic performance. -
Senior Marketing ConsultantBecker Creative Consulting Nov 2016 - Dec 2019Strategic consulting for all phases of marketing, from product definition and UI, launch planning, ASO/SEO & SEM, content, growth hacking, branding, public relations and advertising...whew. Specializing in startups, B2B, SaaS and consumer products.
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Director Of MarketingKinetic Reality Inc Oct 2018 - Nov 2019Kinetic Reality is passionate about movement. We're building a next-generation wireless platform for tracking human body motion to help improve performance for athletes, animators, game and VR developers and human factors researchers. -
Director Of Marketing & PrUcool Jan 2015 - Feb 2018Boston, Massachusetts, UsDigital marketing and creative lead for mobile games Heroes Charge and Evony: The Kings Return and Hi, a messaging and communications app. Positioned products and led successful PR and creative digital campaigns for international user acquisition via broadcast TV, mobile and on line advertising. Spearheaded user engagement and retention programs.• Drove downloads at scale for Heroes Charge, leading to a top 10 position in US games on Apple App Store and Google Play. • Maintained a top 250 grossing position for 2+ years through intelligent ‘Fair to Play’ monetization;• Optimized user acquisition campaigns through strategic creative, decreasing time to market for advertising by 50% and costs by 50%;• Planned and executed an innovative PR campaign resulting the largest jump in app store position of any mobile game advertiser on the 2015 Super Bowl. -
Director Of International MarketingBaidu, Inc. Apr 2013 - Dec 2014Beijing, CnLeader of North American and European PR and Marketing for Baidu International Business Unit's suite of mobile apps and utilities. Led organic strategy for 7 regional teams in Southeast Asia, Latin America and North Africa. Planned and executed effective user engagement, content, social media, advertising and acquisition campaigns to drive downloads at scale.• Grew DU Battery Saver mobile app to become a category leader in Utilities on Google Play, adding more than 10 million users outside of China in less than 1 year;• Optimized content marketing and digital campaigns for PC desktop, web and mobile apps enabling faster, more targeted communications;• Designed, implemented and led a new “hub & spoke” structure for global promotions to increase brand consistency, lower localization costs and increase effectiveness. -
Head Of MarketingTrustgo Mobile (Acquired By Baidu) Apr 2012 - Dec 2014Led marketing marketing for an innovative mobile security app. including SEM, PR and organic growth campaigns using content marketing, social media, advertising and marketing communications.• Successfully launched the product and drove 3 million organic downloads in just 11 months leading to acquisition by Baidu; • Spearheaded a successful PR program that resulted in positive coverage on CNET, PC Mag.com, NBC Bay Area, NPR/KQED, TechCrunch and more;• Designed content marketing campaigns to leverage valuable company data through infographics and a unique website widget highlighting large-scale threats, new virus strains and dangerous mobile apps.
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Senior Director Of Marketing CommunicationsRaved Nov 2008 - Apr 2012Leader of the marketing organization responsible for marketing strategy and planning for the company and its products. Designed and launched 2 mobile apps - Raved, a social recommendations app, and Poptuit, a communications and contact manager.• Led product marketing for alpha development of mobile apps, designed UX and branding, web and social presence and product videos; • Designed, tested and implemented primary research through focus groups and end user surveys to position products, validate naming, and optimize features through A/B and usability testing;
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Director Of MarketingPredictwallstreet Oct 2006 - Jan 2008Head of marketing group and member of executive staff, responsible for a wide range of marketing, sales and business development activities. Led ad sales, web content and strategy, SEM/SEO, PR, product marketing and design.• Managed and optimized website to improve visitor conversion through A/B testing of design, layout and on-site messaging;• Established the company’s web site advertising sales program and sold 100% available advertising inventory within 60 days at $25+ CPM;• Managed large SEM buys, decreasing spend by more than 70% while improving visitor conversion by 200% and lowering cost of acquisition by 50%;
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Chief Creative OfficerBecker Creative Group Aug 1996 - Oct 2006Agency founder, chief executive and lead creative director, responsible for all aspects of the agency including staffing, budgeting, financial performance, agency promotion, new business strategy, and client relationships. Built the company to be a top 10 advertising and marketing agency in Silicon Valley (Silicon Valley Business Journal), maintained solid financial performance and a thriving workforce.• Established a 6-year business relationship with eBay, becoming a top 3 marketing vendor and completing 400+ projects in strategy, naming, design, advertising and community relations; • Prospected and won nearly $10 million in business with large and small clients including eBay, Sun Microsystems, Intuit, Elance, HP, Kensington, eFax.com;• Won creative awards including Silicon Valley Addy Awards, Silver (StatusFactory), Bronze (Placeware); American Graphic Design Award (eBay Brand Guidelines), Showcase of Print Excellence (eBay).
Jeff Becker Skills
Online Marketing
Product Marketing
Online Advertising
Social Media Marketing
Marketing Strategy
Mobile Marketing
Sem
Advertising
Marketing Communications
Public Relations
Start Ups
Business Development
B2b Marketing
Creative Direction
Messaging
Direct Marketing
Corporate Communications
Email Marketing
Mobile Applications
Lead Generation
Corporate Branding
Digital Marketing
Integrated Marketing
Creative Strategy
Business Strategy
User Experience
Customer Acquisition
Digital Media
Sales
Content Marketing
International Business
Search Engine Optimization
Leadership
Management
Strategic Partnerships
Mobile Security
Gaming
Sales And Marketing Leadership
Consumer Marketing
Presentation Skills
Customer Experience
Web Analytics
Marketing
Product Management
Strategy
Mobile Devices
Product Development
Social Media
Mobile Advertising
Jeff Becker Education Details
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California Polytechnic State University-San Luis ObispoBusiness Administration--Marketing
Frequently Asked Questions about Jeff Becker
What company does Jeff Becker work for?
Jeff Becker works for The Culinary Institute Of America
What is Jeff Becker's role at the current company?
Jeff Becker's current role is Innovative Leader of Marketing & Product.
What is Jeff Becker's email address?
Jeff Becker's email address is je****@****ive.com
What is Jeff Becker's direct phone number?
Jeff Becker's direct phone number is +140835*****
What schools did Jeff Becker attend?
Jeff Becker attended California Polytechnic State University-San Luis Obispo.
What skills is Jeff Becker known for?
Jeff Becker has skills like Online Marketing, Product Marketing, Online Advertising, Social Media Marketing, Marketing Strategy, Mobile Marketing, Sem, Advertising, Marketing Communications, Public Relations, Start Ups, Business Development.
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