Jeff True Email and Phone Number
Seasoned racetrack, casino, online gaming, and sports marketing executive. I'm a people driven technology leader versed in ADW, sports wagering and live entertainment venue management with US and global B2B sales leadership. Call me to learn more about what 1/ST Technology can do for your gaming enterprise.
1/St Technology
View- Website:
- 1st.com/technology
- Employees:
- 9
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Sr. Vice President, Sales And Client Services1/St TechnologyTexas, United States -
Sr. Vice President, Sales & Client Services1/St Technology Mar 2022 - Present1/ST Technology is a group of racing related tech companies owned by The Stronach Group which provide a wide range of technology services to Pari-mutuel and Fixed Odds operators around the world. -
PrincipalJtrue Consulting Apr 2021 - Mar 2022Currently advising clients in the horse racing, online wagering, virtual and live gaming space on go-to market strategies, operations and execution, marketing strategy and execution, business development, and industry relations. Available to clients from startups to established businesses and projects from defined term to project specific.
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President/GmRuidoso Downs Race Track And Casino Aug 2017 - Apr 2021Ruidoso Downs, Nm, UsRecruited to lead iconic track Ruidoso Downs and Billy the Kid Casino post acquisition. Developed and executed capital investment strategy, created strategic partnerships, and executed multiple system renovations in property portfolio. Developed re-branding of property's key assets and developed new events and assets. Led multiple teams to conduct live race meetings, casino floor operations, live music festival, and develop marketing communications including new contracts for live broadcasts. Achieved turnaround of business trends though proactive management of P&L, vendor agreements, and internal resources. -
Senior Vice President-SalesAmtote International Dec 2014 - Jul 2017Hunt Valley, Maryland, UsLed the Sales Group in pursuit of strategic, global, growth opportunities to drive revenue and preserve the company's leadership position in Pari-mutuel and Fixed Odds wagering products and services. Led a coalition of AmTote resources to deploy multiple systems and terminals. Team leadership in winning new deals from large scale operations and generated multi million in recurring revenues for the company. -
Vice President, SalesAmtote International May 2011 - Nov 2014Hunt Valley, Maryland, UsStrategic planning, selling, executive level development of new products, and improving sales processes. Led complex, months-long sales negotiations, closed deals, led development of sales proposals and responses to request for proposals (“RFP”s). Led product development to create a new ADW platform for B2B deployment and subsequently sold the first production customers on that platform. -
PresidentJ. True Consulting Nov 2009 - May 2011Consulting in horse racing, parimutuel wagering, marketing, business development.
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PresidentUnited Tote Feb 2006 - Nov 2009Louisville, Kentucky, UsPromoted to leadership role post acquisition by public parent company (NASDAQ: UBET). Led integration of United Tote into Youbet.com ecosystem by right-sizing the operational staff, developing and deploying data centers, and leading sales team. -
Vice PresidentYoubet.Com Sep 2003 - Feb 2006UsRecruited to develop racing industry relationships and expand horse racing relevance in emerging internet wagering segment. Developed affiliate program with CBS SportsLine and first ever ad programs with ESPN. -
General Manager/ Dir. MarketingLos Alamitos Race Course 1997 - 2003UsPrivately owned horse racetrack in Southern California. 200 live dates per year. A leading California simulcast facility. -
Executive DirectorTexas Quarter Horse Association 1996 - 1997Trade Association based in Austin
Jeff True Education Details
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Tarleton State UniversityHorse Production -
The Wharton SchoolExecutive Development -
Harvard/ Columbia Joint Exec ProgramExecutive Training -
Northwestern University - Kellogg School Of ManagementExecutive Training
Frequently Asked Questions about Jeff True
What company does Jeff True work for?
Jeff True works for 1/st Technology
What is Jeff True's role at the current company?
Jeff True's current role is Sr. Vice President, Sales and Client Services.
What schools did Jeff True attend?
Jeff True attended Tarleton State University, The Wharton School, Harvard/ Columbia Joint Exec Program, Northwestern University - Kellogg School Of Management.
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