Jeff True

Jeff True Email and Phone Number

Sr. Vice President, Sales and Client Services @ 1/ST TECHNOLOGY
Texas, United States
Jeff True's Location
Dallas-Fort Worth Metroplex, United States, United States
About Jeff True

Seasoned racetrack, casino, online gaming, and sports marketing executive. I'm a people driven technology leader versed in ADW, sports wagering and live entertainment venue management with US and global B2B sales leadership. Call me to learn more about what 1/ST Technology can do for your gaming enterprise.

Jeff True's Current Company Details
1/ST TECHNOLOGY

1/St Technology

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Sr. Vice President, Sales and Client Services
Texas, United States
Employees:
9
Jeff True Work Experience Details
  • 1/St Technology
    Sr. Vice President, Sales And Client Services
    1/St Technology
    Texas, United States
  • 1/St Technology
    Sr. Vice President, Sales & Client Services
    1/St Technology Mar 2022 - Present
    1/ST Technology is a group of racing related tech companies owned by The Stronach Group which provide a wide range of technology services to Pari-mutuel and Fixed Odds operators around the world.
  • Jtrue Consulting
    Principal
    Jtrue Consulting Apr 2021 - Mar 2022
    Currently advising clients in the horse racing, online wagering, virtual and live gaming space on go-to market strategies, operations and execution, marketing strategy and execution, business development, and industry relations. Available to clients from startups to established businesses and projects from defined term to project specific.
  • Ruidoso Downs Race Track And Casino
    President/Gm
    Ruidoso Downs Race Track And Casino Aug 2017 - Apr 2021
    Ruidoso Downs, Nm, Us
    Recruited to lead iconic track Ruidoso Downs and Billy the Kid Casino post acquisition. Developed and executed capital investment strategy, created strategic partnerships, and executed multiple system renovations in property portfolio. Developed re-branding of property's key assets and developed new events and assets. Led multiple teams to conduct live race meetings, casino floor operations, live music festival, and develop marketing communications including new contracts for live broadcasts. Achieved turnaround of business trends though proactive management of P&L, vendor agreements, and internal resources.
  • Amtote International
    Senior Vice President-Sales
    Amtote International Dec 2014 - Jul 2017
    Hunt Valley, Maryland, Us
    Led the Sales Group in pursuit of strategic, global, growth opportunities to drive revenue and preserve the company's leadership position in Pari-mutuel and Fixed Odds wagering products and services. Led a coalition of AmTote resources to deploy multiple systems and terminals. Team leadership in winning new deals from large scale operations and generated multi million in recurring revenues for the company.
  • Amtote International
    Vice President, Sales
    Amtote International May 2011 - Nov 2014
    Hunt Valley, Maryland, Us
    Strategic planning, selling, executive level development of new products, and improving sales processes. Led complex, months-long sales negotiations, closed deals, led development of sales proposals and responses to request for proposals (“RFP”s). Led product development to create a new ADW platform for B2B deployment and subsequently sold the first production customers on that platform.
  • J. True Consulting
    President
    J. True Consulting Nov 2009 - May 2011
    Consulting in horse racing, parimutuel wagering, marketing, business development.
  • United Tote
    President
    United Tote Feb 2006 - Nov 2009
    Louisville, Kentucky, Us
    Promoted to leadership role post acquisition by public parent company (NASDAQ: UBET). Led integration of United Tote into Youbet.com ecosystem by right-sizing the operational staff, developing and deploying data centers, and leading sales team.
  • Youbet.Com
    Vice President
    Youbet.Com Sep 2003 - Feb 2006
    Us
    Recruited to develop racing industry relationships and expand horse racing relevance in emerging internet wagering segment. Developed affiliate program with CBS SportsLine and first ever ad programs with ESPN.
  • Los Alamitos Race Course
    General Manager/ Dir. Marketing
    Los Alamitos Race Course 1997 - 2003
    Us
    Privately owned horse racetrack in Southern California. 200 live dates per year. A leading California simulcast facility.
  • Texas Quarter Horse Association
    Executive Director
    Texas Quarter Horse Association 1996 - 1997
    Trade Association based in Austin

Jeff True Education Details

  • Tarleton State University
    Tarleton State University
    Horse Production
  • The Wharton School
    The Wharton School
    Executive Development
  • Harvard/ Columbia Joint Exec Program
    Harvard/ Columbia Joint Exec Program
    Executive Training
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Executive Training

Frequently Asked Questions about Jeff True

What company does Jeff True work for?

Jeff True works for 1/st Technology

What is Jeff True's role at the current company?

Jeff True's current role is Sr. Vice President, Sales and Client Services.

What schools did Jeff True attend?

Jeff True attended Tarleton State University, The Wharton School, Harvard/ Columbia Joint Exec Program, Northwestern University - Kellogg School Of Management.

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