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Jeff True Email & Phone Number
Sr. Vice President, Sales and Client Services
at
1/ST TECHNOLOGY
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Sr. Vice President, Sales and Client Services
Location
Dallas-Fort Worth Metroplex, United States, United States
Company size
Who is Jeff True? Overview
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Quick answer
Jeff True is listed as Sr. Vice President, Sales and Client Services at 1/ST TECHNOLOGY, a company with 9 employees, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a matched LinkedIn profile for Jeff True.
Jeff True previously worked as Sr. Vice President, Sales & Client Services at 1/St Technology and Principal at Jtrue Consulting. Jeff True holds Bs, Agriculture Science, Horse Production from Tarleton State University.
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1/ST TECHNOLOGY
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Profile bio
About Jeff True
Seasoned racetrack, casino, online gaming, and sports marketing executive. I'm a people driven technology leader versed in ADW, sports wagering and live entertainment venue management with US and global B2B sales leadership. Call me to learn more about what 1/ST Technology can do for your gaming enterprise.
Current workplace
Jeff True's current company
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1/St Technology
11 roles · 30 years
Jeff True work experience
A career timeline built from the work history available for this profile.
Sr. Vice President, Sales & Client Services
Current1/ST Technology is a group of racing related tech companies owned by The Stronach Group which provide a wide range of technology services to Pari-mutuel and Fixed Odds operators around the world.
Mar 2022 - Present
Principal
Jtrue Consulting
Currently advising clients in the horse racing, online wagering, virtual and live gaming space on go-to market strategies, operations and execution, marketing strategy and execution, business development, and industry relations. Available to clients from startups to established businesses and projects from defined term to project specific.
Apr 2021 - Mar 2022
President/Gm
Recruited to lead iconic track Ruidoso Downs and Billy the Kid Casino post acquisition. Developed and executed capital investment strategy, created strategic partnerships, and executed multiple system renovations in property portfolio. Developed re-branding of property's key assets and developed new events and assets. Led multiple teams to conduct live.
Aug 2017 - Apr 2021
Senior Vice President-Sales
Led the Sales Group in pursuit of strategic, global, growth opportunities to drive revenue and preserve the company's leadership position in Pari-mutuel and Fixed Odds wagering products and services. Led a coalition of AmTote resources to deploy multiple systems and terminals. Team leadership in winning new deals from large scale operations and generated.
Dec 2014 - Jul 2017
Vice President, Sales
Strategic planning, selling, executive level development of new products, and improving sales processes. Led complex, months-long sales negotiations, closed deals, led development of sales proposals and responses to request for proposals (“RFP”s). Led product development to create a new ADW platform for B2B deployment and subsequently sold the first.
May 2011 - Nov 2014
President
J. True Consulting
Consulting in horse racing, parimutuel wagering, marketing, business development.
Nov 2009 - May 2011
President
Promoted to leadership role post acquisition by public parent company (NASDAQ: UBET). Led integration of United Tote into Youbet.com ecosystem by right-sizing the operational staff, developing and deploying data centers, and leading sales team.
Feb 2006 - Nov 2009
Vice President
Recruited to develop racing industry relationships and expand horse racing relevance in emerging internet wagering segment. Developed affiliate program with CBS SportsLine and first ever ad programs with ESPN.
Sep 2003 - Feb 2006
General Manager/ Dir. Marketing
Privately owned horse racetrack in Southern California. 200 live dates per year. A leading California simulcast facility.
1997 - 2003
~6 yrs
Executive Director
Texas Quarter Horse Association
Trade Association based in Austin
1996 - 1997
~1 yr
4 education records
Jeff True education
Bs, Agriculture Science, Horse Production
Tarleton State University
Executive Development
The Wharton School
Executive Training
Harvard/ Columbia Joint Exec Program
Executive Training
Northwestern University - Kellogg School Of Management
FAQ
Frequently asked questions about Jeff True
Quick answers generated from the profile data available on this page.
What company does Jeff True work for?
Jeff True works for 1/ST TECHNOLOGY.
What is Jeff True's role at 1/ST TECHNOLOGY?
Jeff True is listed as Sr. Vice President, Sales and Client Services at 1/ST TECHNOLOGY.
Where is Jeff True based?
Jeff True is based in Dallas-Fort Worth Metroplex, United States, United States while working with 1/ST TECHNOLOGY.
What companies has Jeff True worked for?
Jeff True has worked for 1/St Technology, Jtrue Consulting, Ruidoso Downs Race Track And Casino, Amtote International, and J. True Consulting.
How can I contact Jeff True?
You can use AeroLeads to view verified contact signals for Jeff True at 1/ST TECHNOLOGY, including work email, phone, and LinkedIn data when available.
What schools did Jeff True attend?
Jeff True holds Bs, Agriculture Science, Horse Production from Tarleton State University.
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