Salem Media Group is a market leader in Christian and conservative media—a multimedia company withnearly 100 radio stations, a network of 3,000 affiliates and over 100 web properties generating more than 150 million page views monthly. Our dramatic growth in digital media includes Salem Web Network, Townhall Media, Salem Podcast Network, Salem News Channel and Salem Surround. Our podcast network features powerful voices and influencers such as Charlie Kirk, Denis Prager, Lara Trump, and more. Through our National Programming department, our Christian Teaching and Talk-formatted radio stations and OnePlace.com, Salem has partnered with the nation’s leading Christian communicators to bring the Gospel message of hope.Salem is also a national leader in conservative media, providing a constructive voice in our political climate that is equally impactful. Our News Talk stations, nearly 100 talk personalities—both broadcasters and podcasters—and our conservative websites, like Townhall.com are reaching millions daily. Our Salem News Channel is surging to the top category in conservative news and content. Salem leverages all our media assets to provide maximum Omni channel benefits for our partner clients. Salem Surround, our Digital marketing agency, use a 360-degree approach to help partners reach and convert customers at every stage of the customer journey.We are convinced that the voices and personalities within Salem Media Group are part of the solution to the spiritual, cultural and public policy challenges facing the nation today.

• Developed and implemented proprietary WinningEdge marketing system for integrated marketing strategies and omnichannel optimization.• Led successful Omnichannel strategy for SMB’s & large national accounts, resulting in increased revenue and brand visibility.• Certified in Advanced Social Media Tactics and Strategies at Harvard University and AI-Implications for Business Strategy at MIT / Sloan.Google Partner. International keynote and master class speaker on various topics around Digital Marketing.

Responsible for overseeing all marketing initiatives. Developed enhancement to areas such as sales conversions, product development, marketing communications, reputation, promotions, market research, and customer service.PRIMARY RESPONSIBILITIES*Create the marketing strategy for America’s Largest Indoor RV & Boat Showroom. A Top 50 RV Dealer in the USA. Facilitate growth through marketing strategiesIncrease leads and revenue generationReduce costs and improve marketing efficiencies with AI and Automation. Prepare overall marketing budget / strategy for the CEO/PresidentDevelop marketing programs with quantifiable objectives to measure resultsLeverage data and analytics to drive insights for the CEO/President to reviewOversee and direct the efforts of the marketing teamDevelop and measure key metrics around the business including user acquisition, user experience, sales conversion rates, engagement rates, and customer satisfaction Help improve sales through training, marketing strategy, and optimization.

The largest digital marketing conference series in the world - DigiMarCon Conferences showcases the most audacious and thought provoking speakers in the digital marketing industry. DigiMarCon continues to innovate and provide attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, the DigiMarCon Conference program has been specifically designed to help attendees develop their audience.

Managing the sales and marketing processes of core and DMS digital sales within the Mid South region surrounding WMC-TV and KAIT-TV stations.Developed the regions digital agency offerings, process, and sales development.Responsible for training and development of two annual budget years for over 15 account executives, 2 Sr. Digital Consultants, National Sales Executives, and Digital Sales Coordinators / Ad Ops. Consulting with small to international businesses about digital strategy utilizing a broad range of marketing tools.Served as digital marketing / expert / speaker for regional interviews, seminars, and conferences.

Developed start-up plan for integrated digital and broadcast sales strategy for 15 employees, including a General Sales Manager, Director of Sales, Regional and National Sales Managers.Recruited, trained, and led the team to surpass first year digital expectations, multi-product sales goals and market share objectives.Surpassed station sales goals with strategic multi channel marketing plan. Developed sales training and agency, including a combination of SPIN selling and Sandler Sales Training.Developed retention plan to maintain a minimum benchmark of 85% retention and exceptional customer satisfaction. Developed a multi-media sales process to help local and clients grow their businesses. Managed digital support staff members to assist in incremental revenue increases and more efficient fulfillment processes.Developed 30-60-90 sales and customer service planning to increase average digital order values.Created and presented the Annual Digital Strategic Plan.Created community interactive seminars and B2C marketing strategy.Created a master productivity plan and managed digital pipeline for all sales employees.Developed agency relation plan which secured the largest historical digital advertising account within station history.

Created the areas first, largest and most engaged digital audience in the Arkansas River Valley area. Developed a hyperlocal news site and digital marketing company. Researched vendors and developed partnerships to offer the most advanced news curation. Developed news and promotions app distribution strategy and email content delivery solutions.

Created online ecommerce printing company to support direct mail clients. Managed sales team, production manager, and vendors.Published and mailed over 70,000 quarterly magazines across Arkansas.

Provided sales management in Arkansas, Missouri, and Oklahoma territories.Rewarded for highest digital net gain (180%) in Arkansas and Southern Missouri region. Rewarded for outstanding digital sales team (PPC/SEM; Web Dev; and IYP/YellowPages.com/ CenturytelYellowPages.com)Responsible for managing over $15 million in yellow pages and digital revenues.Helped secure the largest print and digital advertiser in Arkansas.

Management for the Memphis, Nashville, TN, and Arkansas territories including: Little Rock, Searcy, Hot Springs, Jonesboro, Conway, and Batesville ($15m). Helped sales team secure the largest advertisers in Memphis, Nashville, and Arkansas markets.Led the Arkansas team, including District Sales Managers and Associate Sales Managers from the lowest performing market within the company to the highest net gain in the Southwest regions (47%).Used motivation techniques to transform the environment, attitudes, confidence, and productivity to turnaround the existing sales force. Inspired existing sales team of 15 account executives to surpass revenue goals, while minimizing turnover.