Responsible for transforming Vroom's Digital Experience with a focus on consumer website conversion and backend document processing. Accomplishments to date:* Transformed Vroom.com product and technical delivery with a focus on A/B testing. 2x deposit/contracting conversion improvement in first 18 months (1.3x 2H'22 * 1.2x 1H’23 * 1.3x 2H’23= 2x) * Partnered with VP Customer Experience and Director of Data Operations to transform paper processes with automated validation using Computer Vision including OCR, Classification, Object Detection including signature detection, odometer mileage detection, notary detection. Built team to create, maintain and improve underlying data model resulting in a document checker that highlighted issues and discrepancies and transformed the paper process at Vroom. * Partnered with SVP Reconditioning, VP Transportation and VP Advanced Analytics for conversion improving reduced shipping fee incentives that leveraged existing Vroom's linehaul network and last mile delivery network.* Partnered with VP Reconditioning, Director of Data Operations and a Third Party Vendor to transform the capture and display of Vroom inventory both data and photos. Offshored the capture and validation of vehicle attributes. Improved efficiency of offshore team by 2x through the use of technology. Increased resolution of photos and 360 spins with accompanying end user experience. Used offshore team to provide feedback on reconditioning task completion including meeting standards for cleanliness, completeness and overall presentation.* Partnered with Chief Compliance Officer and Director of Titling to scope and build an end-to-end API solution for OEM Warranty and anticipated OEM Recall compliance.* Partnered with Sr Director of Advanced Analytics and Consumer Finance lead manager to align on a planned transformation of Vroom's optional extended warranty program to improve digital attach and financing.

Responsible for price strategy and execution of "for sale" vehicles on Vroom.com using data and analytics via analytics, automation, data and models created in collaboration with data science. Monthly reporting to senior leadership team on both outcomes and forward forecasts. Partnered with Data Science team to create and utilize data models for retail pricing, deposit probability, acquisition pricing and appraisal acceptance probability. Additional factors used in pricing included predictive market pricing, predictive supply/demand forecast and deep competitive comparison using VIN-level features,

(Vast.com automotive became CarStory which was later acquired by Vroom; I continue my CarStory Chief Data Officer role after the Vroom acquisition) Aggregate over a decade of Supply and Demand data across numerous data sources including billions of photos to create data lake containing information on "for sale" vehicles. Collaborated with data engineering to create mechanism to normalized and aggregate data to express sales cycles, vehicle information and vehicle condition for use by data science and analytics. Data Assets:* 230 million+ unique USA VINs* 2.8 billion unique photos of "for sale" vehicles* 130 million+ Window stickers* 1.7 billion+ unique listingsProvided and improved data assets used to drive price optimization models. Data provided was used for retail pricing, deposit probability, acquisition pricing, appraisal acceptance probability. Optimized pricing via predictive pricing for market, buying, selling, VIN-level features.

Responsible for engineering, product and data at Vast.com

* 10X Improvement in Data Velocity* Data Quality Processes using offshore Subject Matter Experts* Capture and processing of unstructured data for use in understand automotive marketplace supply/demand/pricing characteristics

* Coordinated launch of major partners for Vast's industry verticals including Bing (Autos), USAA (Real Estate) and Southwest Airlines (Travel). * Grew offshore delivery management team to own, manage and coordinate projects for publisher and advertising partners with a focus on ongoing revenue growth.

* Primary delivery contact for major Automotive customers including AOL, Kelly Blue Book (KBB) and Overstock. * Responsible for identifying, coordinating and product managing key features for the automotive platform while ensuring revenue growth, customer satisfaction and re-usability.

I help businesses at critical, time-sensitive periods perform a rapid transition from needs/requirements to implementation. Here's a few specific examples:* Automotive OEM needed a key reporting tool in less than 5 months. I designed, scoped, documented and prototyped a solution in the first month. Following client approval of the result, I worked closely with both client and implementation team to ensure smooth, iterative delivery of solution. Project was delivered on time and ultimately achieved 1500% ROI in first year. * An early phase start-up needed to understand their technological infrastructure needs. In a one week period, I worked with a larger team to document needs, understand critical items and detail trade-offs. In the following weeks, we iterated with client to document the results and create a budget plan.

Led product management team in defining and launching Global Product Definition (GPD) product suite designed to align multi-year data silos spread across departments and global business units at large Automotive OEMs. Collaborated with sales/marketing, engineering/deployment and HCI/Design across entire product lifecycle from initial conception to delivery to maintenance by offshore team. Directly managed team of product managers, program managers and product specialists.Ensured success of deployment at Ford Motor Company by working with account management to maintain and grow $8M/year software subscription business.Initial due-diligence and post-acquisition integration for purchase of VulcanWorks design tool. Defined product segmentation and overall requirements based on collaboration with integrated team of domain experts, engineers, business developers and sales/marketing.

Led sales engineering team in initial engagement, scoping and demonstration of solutions to large Automotive OEMs including Nissan North America, Ford Motor Company and Toyota Motor Sales.Resulting sales resulted in more than $10 Million/year in software license sales.

Key contributions to data structures and architecture for Trilogy interactive marketing configurator used by clients including Principal Financial Group, Volvo Cars, Renault and PCOrder.com.Guided “Build Your Own Vehicle” vertical framework used for consumer-facing websites including Ford Motor Company, Toyota Motor Sales and Nissan North America. Resulting solutions responsible for more than $5 Million/year in software license and consulting sales.

Research on information linking in an extremely long lived, highly distributed information network“Linking in a Global Information Architecture”, Proc. Fourth International World Wide Web Conference, Boston, MA. (1995) Key contributor.