As the Principal and Lead Designer at Vanik Design LLC, I provide comprehensive strategy and design solutions that include brand development, identity creation, and creative direction. I oversee and execute all aspects of design, from initial concept through final execution.My role involves:• Understanding business needs and project objectives.• Transforming value propositions or concepts into detailed creative briefs and ensuring that deliverables are met.• Maintaining brand identity and visual consistency across all touchpoints.• Using target audience insights to inform and refine design decisions.• Refining visual elements during campaign development and execution.• Sourcing and coordinating with specialists such as copywriters, photographers, animators, and more as needed.• Collaborating closely with copywriters to ensure that visuals align with the copy for cohesive and impactful outcomes.• Managing the design team, ensuring deadlines are met and providing feedback throughout the production process.• Acting as a liaison between the team and stakeholders, effectively communicating the artistic vision and ensuring alignment with project goals.By personally handling every stage of the design process, I ensure each project is executed with precision, quality, and adherence to budget, driving successful outcomes and fostering long-term client relationships.Clients: Adena Health, Capital University, DHL, Hancock County Board of Developmental Disabilities, Huntington, JPMorgan Chase, Mettler-Toledo, Inc., National Church Residences, Nationwide Insurance, Nike, Inc., Ohio Association of County Boards, Ohio Bankers League, Ohio Suicide Prevention Foundation, Pearson Education, Washington & Jefferson College, Zipline Logistics.

Conceived project direction based on client objectives, coordinating creative across various mediums. Responsibilities included identity, branding, advertising, merchandising, POP, direct mail, and web design. Duties encompassed concepting, layout, presentation, production, and overall creative direction of projects and teams.Clients: National Church Residences, Ohio Wesleyan, Zaner Bloser.

Provided design services for branding, including identity development, packaging, and print collateral for high-profile clients and agencies.Clients: Apple Computer, Bank One Corporation, BISYS Fund Services, Huntington, Resource Marketing.

Managed visual design for quarterly national merchandising, covering concepting, layout, presentation, production, and creative direction within budget. Collaborated with staff copywriters and production assistants, provided illustration/photography direction, and managed freelance scheduling and workflow. • Created and managed an annual department technology budget of over $500,000, reducing it to $350,000 over three years by streamlining workflows and implementing project tracking systems.• Oversaw consultants in developing and standardizing desktops and servers.

Designed quarterly performance reports and developed communication materials, including sales literature, presentations, and direct mail for mutual fund promotion.