Jeff Vassel Email & Phone Number

Melbourne, Australia

As the Global BD Manager, and part of the senior leadership team, I use my experience and learnings to help clients improve the sales performance of their retail network of bricks & mortar stores using data & science to underpin major location planning decisions. We have Global experience working on the ground with retail brands to identify gaps, prioritise store network growth and optimise current real estate.We do this by using data analytics to explore the complex relationship between instore and online sales providing insight into how these channels interact. We provide the solutions to the problems retailers confront every day around variance in store sales performance. Our models/tools provide cients with a greater degree of accuracy in predicting sales and cannibalisation impacts critical to growing a profitable store network.We have a particular expertise working with brands that have large networks of bricks and mortar stores/clinics across a range of industries including McDonald's Australia/NZ, KFC, Clark Rubber, IMed Radiology, Metcash, Barbeques Galore, Kathmandu & Bakers Delight.Our range of services includeSales Prediction ModellingMarket Share analysisLocation Planning StrategyInternational Network PlanningSales CannibalisationPerformance ReportingSales Analysis & StrategyWe can also data mine your existing client base, or customer loyalty program to help you target promotional activities that will deliver the best results possible.

Moorabbin Victoria

Brandon Industries has over 40 years experience providing superior commercial kitchen equipment & custom designed commercial kitchens to the Food Service Industry throughout Australia. What makes us unique is the ability to project manage the supply & installation of all products we sell, with onsite consultants able to offer customized solutions for virtually every application.As Sales & Marketing Manager my key responsibilities are to determine the markets we operate in, set the business plan and guide the sales team to achieve the goals we set. I do this by building a network of key suppliers negotiating contracts & performance targets which allows us to maximize profitability based on growth. I also work with my team by building a network of referrals through exceptional customer service and focus on areas where we can value add to the procurement process.My brief also includes Business Development & Key Account Management working with our largest clients in the Franchise Food space negotiating supply contracts and overseeing delivery of our products & service to their restaurants in often demanding rollout schedules. Our franchise partners include Grill'd, Fergusson Plarre, Rozzis Italian Canteen, Sauced Pasta Bar that now account for over 200 stores nationally and revenue of $3M as at 2015. In addition to this, I work with our long term partner Croft Developments helping to design, build & supply commercial kitchen equipment for their Aged Care homes throughout Australia. Croft have built more than 15 Aged Care homes with another 4 homes to be built in 2016/17.As well as heading up Sales & Marketing I am a Boost Juice franchisee and am also involved with the Franchise Council of Australia, passionately believing in the power of franchising and the importance of properly designed systems as a sustainable growth platform for the both the franchisor and franchisee.

Richmond Victoria

After almost 8 years building Corporate Coffee Solutions into a respected, values driven organization where we deliver on the promises we make, I relinquish ownership of the business to Beverage Marketing Australia. BMA has acquired CCS to expand it's growing operation from just a Queensland based Hospitality company into Victoria and the Corporate Office & Food Service markets. BMA and its parent company Miko of Belgium employ over 700 staff and export to 30 countries worldwide. Founded around 1900, Miko is one of the oldest coffee roasting business in the world. With a significant product range and resources to draw on I look forward to the continued growth opportunities that Miko & BMA will help bring to Corporate Coffee.-I currently manage a team of 7 staff in Melbourne & 2 Distributors in Sydney-Responsibility for annual budget in conjunction with Miko Belgium-Operational & OH&S focus-Sales strategies for new Business Development for Melbourne & Sydney-Account Management for Tier 1 clients in Melbourne & Sydney-Innovative ways of Marketing new products-SEO & Digital advertising-Representing the company at HOST Milan bi-annually-Negotiating supplier contracts

Melbourne, Australia

Corporate Coffee Solutions is one of the leading distributors and suppliers of automatic coffee machines to corporate offices throughout Melbourne and Sydney.Since our establishment in 2002, we have supplied high quality coffee machines to over 600 companies. Our clientele spreads across a large range of corporate businesses including architects, engineers, automotive dealerships, insurance agencies, accountants and law firms. Conveniently located in Richmond Victoria, our modern office & showroom is equipped with all of the latest coffee machines for demonstration.We have the experience to successfully facilitate the procurement, installation and ongoing support for the coffee machines. We have a track record of delivering on major projects including Ericsson Head Office Docklands, Westpac Business Banking, Parsons Brinckerhoff, BASF, CGU, Tru Energy and more. As CEO of Corporate Coffee I am responsible for Strategic Product planning & leading a dynamic team of passionate professionals.

Richmond Victoria

The Coffee Place, a Queensland based Hospitality company recently expanded into Victoria. TCP is part of the Beverage Marketing Group of Companies which is partly owned by Miko of Belgium one of the oldest coffee roasters in Europe. I have been appointed as General Manager responsible for rolling out a strategy to market a range of products for-Hotels-Clubs-Function centresPart of the stategy is to capitalize on the recent partnership with Club Partners Australia to introduce the Club Cafe concept to existing Club Partners throughout Victoria. TCP imports a range of equipment & coffee brands including San Marino, Fiorenzato, Bianchi, Brewmatic, Miko, Puro.

Founder of Red Earth Coffee, a start up business that markets a new environmentally friendly & socially responsible range of coffee to Corporate Offices throughout Australia. Jeff was instrumental in securing Corporate partner the McGrath Foundation to endorse Red Earth Coffee which is distributed exclusively through Corporate Coffee Solutions. Red Earth Coffee now also use the services of the Flagstaff Group, helping disadvantaged people in the community gain meaningful employment. Red Earth Coffee markets 4 coffee blends including Rainforest Alliance & Fair Trade. Our Blue Mountains Fair Trade coffee is grown, harvested & produced in Peru exclusively by women.

Melbourne, Australia

Business Manager finished lubes responsible for marketing a range of products to GM Holden & various Mobil distributors in Victoria. My territory grew to AUD $2M in sales with a focus on premium synthetic products designed for the Holden Racing Team & McLaren Formula 1 Team.

Brisbane, Australia

State Manager responsible for all Sales & Marketing activities for the Kompass range of business solutions including print & online media. Areas covered were Brisbane, Toowoomba, Gold Coast, Sunshine Coast, Rockhampton, Mackay,Townsville & Cairns.

Architectural Drafting

Certificate Iv, Business Administration And Management, General

Psychology

Understanding consumer buying behaviour as it relates to Marketing