Jeff Vilar, President of Naida Communications launched his company in 2009. Naida Communications is a full service MARKETING Strategy firm dedicated to providing integrated and synergistic sales & marketing solutions tailored to your business needs. "NAIDA" is an acronym: The NEED for ATTENTION, INTEREST, DESIRE and ACTION which describes the stages a potential customer moves through during the 'buying' process. Jeff Vilar has over 20 years of experience in the Sales and Marketing arena working with such organizations as the Royal Bank of Canada, LGM Graphics and Transcontinental Printing. After 7 1/2 years in Toronto as Manager, Publication Sales with Transcontinental Printing, Jeff Vilar moved back to Winnipeg to take on the Vice President of Sales and Marketing position with Globally Boundless, a marketing company. In the 6 years he was with the organization, Jeff Vilar was instrumental in transitioning the company from its roots as a 'graphics house' to a full-fledged marketing organization helping bring on board such customers as Travel Manitoba, Manitoba Public Insurance, Ducks Unlimited Canada, Shaw Cable, Manitoba Lotteries Corporation, AIM Trimark Mutual Funds and London Life.With dual Bachelor Degrees in Commerce and Sociology from the University of Manitoba, Jeff Vilar's expertise is in sales & marketing consultation and ensuring that any client's marketing communication strategy is effective, impactful, cost effective and produces a strong ROI. Jeff Vilar's ability to lead the Discovery Sessions through each of the NAIDA stages and exercises has resulted in the effective formulation of sales and marketing strategies. Jeff Vilar is versed in all aspects of marketing including Corporate Communications, Corporate Branding & Identity, Direct Marketing, Web Development and Advertising.Specialties: Sales & Marketing, Strategic Business Planning, Branding.