Director, Vice President and vertical channel Business Development architect. Previous Channel Vice President for NEN/EarthLink Business, TW, GST Telecommunications/Time Warner. Electric Lightwave/Integra/ZayoChannel Leader experience in indirect business-to-business sales. Establishment and implementation of indirect agent programs (compensation, incentives, sales technique training, vertical industry channel development, marketing, recruitment, product training, etc.). Coaching sales teams and partners to achieve revenue goals and implement sales strategies to penetrate new vertical markets and channels in the financial, medical, manufacturing, legal and commercial real estate sectors. Experienced in gaining "Right of Entry" in private development, local, state and federal government ecosystems. Extensive experience working with TDS,MSP's, IoT, Master Agents, NetSuite Partners, Carriers, Cisco Skills of the highest level. Channel VP, Director, RSM, CM & Business Development leaderPlace the customer's satisfaction at the top of the priority list.A proven track record of developing and launching successful sales teams and agent programs for "startup" companies.Exceptional ability to collaborate across departments and with team members.Excellent business development and expansion of new marketsTaking over underperforming markets wherever necessary and growing them to meet and exceed target revenue and market penetration goals.Assuring the highest performance and lowest churn among members of the sales team by hiring and retaining the right talent.Waddell is also an accomplished musician and producer who has performed with a number of well-known artists. He has performed at related Telcom and tech shows with other industry veterans. Jeff is also an award-winning winemaker and teaches blending techniques in national wine magazines. Among his accomplishments is the ownership of East Fork Cellars Winery and Vineyards, which was named "Winery of the Year 2012" in southwest Washington. Currently, he owns and operates the award-winning vineyard that specializes in Pinot Noir, Chardonnay, and Pinot Gris wines which won the International Pinot Noir Shoot Out in San Francisco in 2013.