Jeff Wallace Email and Phone Number
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Strategic leader and creative director with proven expertise building global brands from inception to become multimillion-dollar revenue producers. Leads and inspires cross-functional creative teams to deliver high performance by optimizing productivity and driving process improvements. Partners with C-Suite executive teams to build agency relationships, increase brand awareness, and cultivate business alliances. Energizes marketing and advertising campaigns by delivering creative design, innovative strategies, and expert storytelling launching brand and product success.HIGHLIGHTS•Mapped creative direction for multi-million-dollar partnerships with major corporate and personal brands to include Pitbull, Disney, Warner Brothers, and American Heart Association.•Rebuilt creative team and developed multi-platform strategy; scaled operations from 2 to 8-person team while partnering with marketing operations to develop, launch, and implement multi-phased global rebranding roadmap•Propelled brand from $70M to $100M revenue by guiding campaigns for full product line; introduced ecommerce plan for 4 products, energized Power Crunch Kids products, launched newest Power Crunch Pro line, and steering re-labeling gaining FDA compliance•Charted brand consistency strategy propelling 20 campaigns; increased lead generation and membership rates for 60 franchises and 15 corporate gyms.•Restructured department optimizing productivity and team effectiveness; synchronized corporate strategy enabling completion of 3K projects and advertising initiatives.Areas of Expertise:Strategic PlanningCreative DesignMarketing & AdvertisingBudget ManagementGo-to-Market StrategyProduct LaunchMulti-Platform Creative StrategiesCampaign ManagementProduction OptimizationPerformance ManagementKey Performance Indicators (KPIs)Market Trend AnalysisConsumer ResearchB2B, B2C, & D2C StrategiesProject & Program ManagementPolicy DevelopmentComplianceSkills:Strong Business AcumenSelf-StarterTeam LeaderCross-Functional CollaborationPartnership & Relationship BuildingAnalytical / Goal-DrivenOrganized / Detail-OrientedInnovative Problem SolvingStrong Verbal, Written, Presentation & Interpersonal Communication jeffwallacecreative.com
University Of Tennessee, Knoxville
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Director Of Creative Strategy And OperationsUniversity Of Tennessee, KnoxvilleChattanooga, Tn, Us
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Creative DirectorPurpose-Built Trade Co. Mar 2023 - PresentOakley, Ca, Us -
Brand DirectorPurpose-Built Trade Co. Jul 2022 - Mar 2023Oakley, Ca, Us
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Creative Director/PhotographerJeff Wallace Creative Jan 2005 - PresentProvide Creative Visual Design for Companies such as Sure-Fire, Panasonic, Pioneer, Bose, Tron (Disney), Wirelogic, Ferrari, ARG Automotive Resource, Bryan Herta Autosport, Maximum Petroleum, Vizio and Castrol Oil. Work collaboratively with engineering and product marketing teams and developed strategies, branding, packaging, advertising and collateral.
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Creative DirectorEchelon Fitness Multimedia, Llc. Feb 2021 - Jul 2022Chattanooga, Tennessee, UsDirects creative strategy for global brand. Teams with executive leadership team to establish businesspartnerships and marketing/advertising. Orchestrates B2B, B2C, and D2C promotional advertising and retail marketing campaign support. Optimizes team performance and productivity by improving processes and leading day-to-day operations. Oversees creative development of photography, video, and advertising scripts for multiple products. Reports directly to Chief Marketing Officer (CMO).•Challenged to rebuild creative team and develop multi-platform strategy; scaled operations from 2 to 8-person team while partnering with marketing operations to develop, launch, and implement multi-phased global rebranding roadmap.•Transformed creative team capabilities eliminating external support and converting design to in-house function saving $80K in annual expenses.•Mapped creative direction for multi-million-dollar partnerships with major corporate and personal brands to include Pitbull, Disney, Warner Brothers, and American Heart Association. -
Creative DirectorPower Crunch Jul 2017 - Jan 2021Irvine, Ca, Us• Built in-house creative team from ground scaling to 5-person team with 3D design capabilities; spearheaded company rebrand and established agency relationships increasing brand awareness/business partnerships.• Powered full brand refresh steering complete design overhaul of logo, packaging, marketing materials, and website.• Propelled brand from $70M to $100M revenue by guiding campaigns for full product line; introduced eCommerce plan for 4 products, energized Power Crunch Kids products, launched newest Power Crunch Pro line, and steering re-labeling gaining FDA compliance. -
Creative DirectorUfc Gym Sep 2015 - Jun 2017Newport Beach, California, Us• Restructured department optimizing productivity and team effectiveness; synchronized corporate strategy enabling completion of 3K projects and advertising initiatives.• Mapped brand consistency strategy propelling 20 campaigns; increased lead generation and membership rates for 60 franchises and 15 corporate gyms.• Instituted project management system improving tracking and milestone attainment converting operations from behind schedule to completing over 1K projects in first 6 months.• Reallocated $100K in expenses transforming photography capability to in-house production. -
Graphic Designer IiiMicrosemi Corporation Aug 2014 - Sep 2015Aliso Viejo, Ca, Us• Headed creative direction and production of graphic design/marketing solutions; coordinated across multi-functional departments to create branding and advertising strategy.• Initiated cost-saving solution returning $30K annually to budget by instituting in-house photography program eliminating outsourcing expenses. -
Art DirectorWinn Grips Jun 2013 - Aug 2014• Responsible for Creative Direction and production, designing golf grips, photography, video, print ads and other print collateral.• Collaborated with 4-person international cross-functional product design/development team cultivating creative marketing strategy/production and launch of new product category generating $15M revenue.• Managed multi-channel social media content strategy; enhanced brand awareness with significant uptick in click rates, followers, and digital marketing reach.
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Art ManagerCore Health & Fitness - Star Trac, Stairmaster, Nautilus & Schwinn Commercial Fitness Products Aug 2010 - Jun 2013Vancouver, Wa, UsResponsible for creative direction and production while managing project deadlines, over seeing design staff and maintaining client vendor relationships. Work collaboratively with art and marketing team to develop current strategy, branding, advertising and collateral. -
Graphic Designer/3D Specialist/PhotographerAudioquest May 2007 - Jun 2009Irvine, California, UsProvided creative design and production for Audioqest, including brands such as Itc and Wirelogic. Worked collaboratively with art director and product marketing teams to develop strategies, branding, packaging, advertising and collateral. Lead designer on Cleanscreen product launch, generating over $1 million in company profits. Established in-house 3d modeling studio and lead in-house 3d modeling projects saving Audioquest over $100,000 a year. -
Graphic DesignerBlack & Decker Hhi Feb 2006 - Apr 2007UsProvide creative direction and production for over $1 billion of brands for Black and Decker, including Kwikset, Price Pfister, Weiser Lock, and K2 Commercial Hardware. Lead and work collaboratively with channel and product marketing teams, develop current strategy, branding, packaging, advertising and collateral.* Established in-house photo studio and lead In-house photography projects saving over Black and Decker over $80,000 a year .* Lead designer on new brand launch. K2 Commercial Locks, Responsible for all aspects of new product launch.* Creatively present concepts to marketing management team While managing resources and critical project deadlines.Assignments include: packaging, literature, POP, direct mail, and promotions. -
Race Car DriverWallace Racing Jan 1995 - Apr 2006Multiple karting championships2 time state championship. Multiple Jim Russell WinsTop 5 finish in pro MazdaTop 10 finish in Grand American Cup
Jeff Wallace Skills
Jeff Wallace Education Details
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Platt CollegeGraphic Design/3D Animation/Multimedia -
Mission Viejo High SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Jeff Wallace
What company does Jeff Wallace work for?
Jeff Wallace works for University Of Tennessee, Knoxville
What is Jeff Wallace's role at the current company?
Jeff Wallace's current role is Director of Creative Strategy and Operations.
What is Jeff Wallace's email address?
Jeff Wallace's email address is je****@****ail.com
What is Jeff Wallace's direct phone number?
Jeff Wallace's direct phone number is +194923*****
What schools did Jeff Wallace attend?
Jeff Wallace attended Platt College, Mission Viejo High School.
What are some of Jeff Wallace's interests?
Jeff Wallace has interest in Children, Cooking, Exercise, Electronics, Education, Home Improvement, Arts And Culture, Gourmet Cooking, Music, Sports.
What skills is Jeff Wallace known for?
Jeff Wallace has skills like Creative Direction, Art Direction, Adobe Creative Suite, Graphic Design, Advertising, Illustrator, Photoshop, Typography, Marketing, Layout, Mac, Photography.
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