Jeff Walters

Jeff Walters Email and Phone Number

COO and Co-Founder @ Outlier
Scottsdale, AZ, US
Jeff Walters's Location
Scottsdale, Arizona, United States, United States
Jeff Walters's Contact Details

Jeff Walters personal email

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Jeff Walters phone numbers

About Jeff Walters

I build brands and businesses. OutlierI served several Fortune 500 brands early in my career while co-founding two successful technology-enabled marketing firms. These adventures formed the basis of my expertise in acquiring, developing and building Outlier’s brands and businesses since its inception. With successes in data science (left brain) and creative storytelling (right brain) endeavors alike, I “fit right in” as an Outlier (wink, wink).EntrepreneurPrior to my involvement with Outlier, I was an entrepreneur in the online marketing and cloud computing industries, successfully co-founding two pioneering, international firms among the first to truly “market with data” – Targetbase and Intrasight – both still blazing trails in data-driven marketing.Brand Experience with OthersOver 300 brands including Microsoft, Nestle, IBM, Volkswagen, Four Seasons, Jack Daniel’s, Coca-Cola, VRBO, Kraft Heinz, Molson Coors, Caesars Entertainment, flynas, Marriott, and the state of Hawaii.NonprofitI've helped form, govern and/or grow a variety of nonprofit and academic organizations including the Marketing Science Institute (MSI), the Arizona Chapter of The Nature Conservancy, the University of Georgia, Arizona State University, Thunderbird School of Global Management, and AZIMA (Arizona Innovation Marketing Association). AuthorForemost among my published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., the father of integrated marketing.Home and BeyondWhen not outfitting businesses with innovative strategies elsewhere in the world, I'm likely to be found roaming the Rocky Mountain West, fly rod in hand, from my bases in Scottsdale, AZ and Ketchum, ID.

Jeff Walters's Current Company Details
Outlier

Outlier

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COO and Co-Founder
Scottsdale, AZ, US
Jeff Walters Work Experience Details
  • Outlier
    Coo And Co-Founder
    Outlier
    Scottsdale, Az, Us
    View
  • Outlier
    Coo & Co-Founder
    Outlier Jan 2005 - Present
    Phoenix, Arizona, Us
    I build brands and businesses at Outlier. Early in my career I served Fortune 500 brands while co-founding two successful technology-enabled marketing firms. These endeavors formed the basis of my expertise in acquiring, developing and building Outlier’s brands and businesses since its inception. With successes in data science (left brain) and creative storytelling (right brain) endeavors alike, Jeff “fits right in” as an outlier (wink, wink).https://www.outlier.com
    View
  • University Of Georgia - Terry College Of Business
    Advisory Board Member, Mmr Program
    University Of Georgia - Terry College Of Business Jul 2015 - Present
    Athens, Ga, Us
    Master of Marketing Research Program - providing counsel on strategy, brand, industry engagement, recruiting and curriculum. Occasional trips back to Athens, GA (!!) are a welcome investment of time to complement my small part in giving back as a MMR grad myself. https://www.linkedin.com/school/mmr-program/
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  • Strategy Outfitters
    Catalyst
    Strategy Outfitters Mar 2000 - Present
    Applying business strategy, brand strategy, marketing and financial analysis to build brands and businesses large and small. My engagements have ranged from architecting brand and marketing strategies and tactics for an early stage airline in the Middle East, to developing customer loyalty strategies for brands ranked among the world's top 100 (by Interbrand), to investing in, governing and re-tooling smaller firms through injecting new growth strategies, digital marketing and proprietary technology solutions.
  • The Nature Conservancy
    Board Trustee, The Nature Conservancy Of Arizona
    The Nature Conservancy Feb 2020 - Jan 2024
    Arlington, Va, Us
    Conserving the lands and waters on which all life depends.Check out our "wins" in Arizona on this page's historical timeline...https://www.nature.org/en-us/about-us/where-we-work/united-states/arizona/
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  • Clicksquared (Now Zeta Global)
    Co-Founder, President & Cmo
    Clicksquared (Now Zeta Global) 2001 - Apr 2009
    Co-Founder, President, CMO of ClickSquared (previously Intrasight and now Zeta Global), the AI-powered marketing cloud company. Co-founder and president of Intrasight, I re-branded the firm ClickSquared after the company's sale and merger with Click Tactics in 2007 (which in turn was sold to Zeta Global in 2014). Intrasight's disruptive cloud computing (software-as-a-service, or SaaS) technology and industry-specific marketing solutions reduced the cost of data-driven, real-time marketing by 80%, enabling mid-tier enterprises to enjoy intelligent multichannel marketing automation.https://zetaglobal.com/
  • Targetbase - An Omnicom Company
    Co-Founder & Evp
    Targetbase - An Omnicom Company Jun 1983 - Feb 2000
    Irving, Texas, Us
    Founding management team member of this pioneering marketing automation firm known for its strengths in business analysis and creative solutions for connecting consumers and brands - acquired by Omnicom (NYSE: OMC) in 1999. My role spanned several functions of the business over the years including oversight of the company's largest accounts, head of Strategic Business Analysis, EVP Sales & Marketing, President - International, and Chairman of acquired businesses.https://targetbase.com
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Jeff Walters Skills

Digital Marketing Strategy Integrated Marketing Marketing Strategy Marketing Email Marketing Leadership Management Business Strategy Saas Entrepreneurship Mergers And Acquisitions Analytics Start Ups Market Research Brand Management Venture Capital Crm Product Development Multi Channel Marketing Cloud Computing Relationship Marketing Sales Business Analysis Customer Insight Segmentation Brand Architecture Finance Analysis Investments Customer Relationship Management Social Networking Portfolio Management Financial Analysis Marketing Automation

Jeff Walters Education Details

  • University Of Georgia - Terry College Of Business
    University Of Georgia - Terry College Of Business
    Mmr
  • Valdosta State University
    Valdosta State University
    Marketing

Frequently Asked Questions about Jeff Walters

What company does Jeff Walters work for?

Jeff Walters works for Outlier

What is Jeff Walters's role at the current company?

Jeff Walters's current role is COO and Co-Founder.

What is Jeff Walters's email address?

Jeff Walters's email address is jw****@****nch.com

What is Jeff Walters's direct phone number?

Jeff Walters's direct phone number is (480) 646*****

What schools did Jeff Walters attend?

Jeff Walters attended University Of Georgia - Terry College Of Business, Valdosta State University.

What are some of Jeff Walters's interests?

Jeff Walters has interest in Techmeme, Business Strategy, New Places, New Cultures, World Economic Forum, Adventures In Value Creation New Places, Adventures In Value Creation, Marketing Strategy, Scottsdale, New Experiences.

What skills is Jeff Walters known for?

Jeff Walters has skills like Digital Marketing, Strategy, Integrated Marketing, Marketing Strategy, Marketing, Email Marketing, Leadership, Management, Business Strategy, Saas, Entrepreneurship, Mergers And Acquisitions.

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