𝘗𝘳𝘰𝘷𝘪𝘥𝘦 (𝘤𝘰𝘯𝘵𝘳𝘢𝘤𝘵) 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘜𝘚

𝘓𝘦𝘢𝘥 𝘵𝘩𝘦 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 (𝘔𝘢𝘳𝘊𝘰𝘮) 𝘦𝘧𝘧𝘰𝘳𝘵𝘴 𝘧𝘰𝘳 𝘢 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 𝘰𝘧 𝘮𝘰𝘣𝘪𝘭𝘦 𝘤𝘩𝘢𝘳𝘨𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘧𝘰𝘳 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘸𝘩𝘦𝘳𝘦 𝘦𝘯𝘦𝘳𝘨𝘺 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘸𝘢𝘴 𝘶𝘯𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘰𝘳 𝘪𝘯𝘴𝘶𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 • Developed go-to-market (GTM) strategies, plans, and sales enablement tools for: product launches, trade shows, events, business development, outreach campaigns, lead generation, and annual MarCom road map. • Managed digital marketing strategy and customer relationship management (CRM HubSpot), MarTech integration between website, social media, trade shows, events, QR codes, emails, and campaigns.• Digital transformation through the creation of a digital library/portal for sales enablement and brand management, provided support to other departments and functions, as needed (start-up).• Served on executive team, authored stakeholder communications (employees, prospects, and investors).

𝘋𝘪𝘳𝘦𝘤𝘵𝘦𝘥 𝘵𝘩𝘦 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘦𝘧𝘧𝘰𝘳𝘵𝘴 𝘧𝘰𝘳 11 𝘚𝘬𝘪𝘭𝘭𝘦𝘥 𝘕𝘶𝘳𝘴𝘪𝘯𝘨 𝘍𝘢𝘤𝘪𝘭𝘪𝘵𝘪𝘦𝘴 (𝘚𝘕𝘍), 8 𝘈𝘴𝘴𝘪𝘴𝘵𝘦𝘥 𝘓𝘪𝘷𝘪𝘯𝘨 𝘍𝘢𝘤𝘪𝘭𝘪𝘵𝘪𝘦𝘴 (𝘈𝘓𝘍), 𝘢𝘯𝘥 𝘏𝘰𝘮𝘦 𝘊𝘢𝘳𝘦, 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘊𝘢𝘳𝘦, 𝘢𝘯𝘥 𝘏𝘰𝘴𝘱𝘪𝘤𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘧𝘰𝘳 8 𝘴𝘵𝘢𝘵𝘦 𝘵𝘦𝘳𝘳𝘪𝘵𝘰𝘳𝘺• Directed digital marketing strategy, collateral, integrated marketing programs and campaigns for SNFs, ALFs, and other services for 20+ locations (websites, social media, sales/marketing collateral, and digital signage).• Corporate Communications, messaging for 2,500+ employees and implemented employee/career portal to assist in recruiting efforts and onboarding for 8 state territory.• Created go-to-market strategies and brand development for new services and locations.• Onsite operational management as needed at various facilities.

𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘧𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘦𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴, 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘪𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘢𝘵𝘩𝘭𝘦𝘵𝘪𝘤𝘴• Developed annual marketing plans, budgets, roadmaps, conference schedules, product data sheets, CRMs, search engine optimization (SEO), and pay-per-click advertising (PPC).• Tracked campaigns, budgets, financial projections, profit and loss management (P&L management) results, assessed marketing analytics, and promoted data-driven decision making when proposing a new strategy. • Manufactured laser-based (CO2) and textile products (drinkware, headwear, and branding/advertising) for the corporate, healthcare, and athletic industries. Sourced and imported wholesale products from China.• Developed websites (WordPress, Shopify) integrate apps/plugins (WooCommerce, Zapier, Twilio).

𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘦𝘥 𝘵𝘰 𝘭𝘦𝘢𝘥 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘧𝘧𝘰𝘳𝘵𝘴 𝘧𝘰𝘳 𝘯𝘦𝘸, 𝘱𝘳𝘪𝘷𝘢𝘵𝘦𝘭𝘺 𝘩𝘦𝘭𝘥, 𝘦𝘲𝘶𝘪𝘵𝘺-𝘣𝘢𝘤𝘬𝘦𝘥 𝘚𝘢𝘢𝘚 𝘷𝘦𝘯𝘵𝘶𝘳𝘦• Designed strategies and programs to support a 5-year exit strategy, increasing the value of the company nearly 400% upon sale (company was acquired for $910M within 5 years).• Member of senior leadership team that assisted in new revenue growth over $250M in a 5-year period.• Directed all marketing efforts for 3500+ employee company, directly managing team of 10, including sub-contractors and third-party agencies and firms across the United States.• Reduced ad agency spend (saving $400K/year) and lead marketing & transition efforts for 8 acquisitions.• Created global Corporate Communications intranet/employee portal (US, Puerto Rico, & Philippines).• Created and managed annual marketing budget & strategic plan, marketing roadmap, conference schedule, webinars, and performance analytics (Google, MailChimp, Salesforce, Pardot, and HubSpot).

Acquired by Change Healthcare

Acquired by Altegra Health

𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘦𝘥 𝘵𝘰 𝘭𝘦𝘢𝘥 𝘴𝘦𝘭𝘧-𝘧𝘶𝘯𝘥𝘦𝘥 𝘩𝘦𝘢𝘭𝘵𝘩 𝘪𝘯𝘴𝘶𝘳𝘢𝘯𝘤𝘦 𝘱𝘭𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘮𝘦𝘥𝘪𝘤𝘢𝘭, 𝘥𝘦𝘯𝘵𝘢𝘭, 𝘭𝘪𝘧𝘦, & 𝘥𝘪𝘴𝘢𝘣𝘪𝘭𝘪𝘵𝘺• Identified areas of waste and duplicative service agreements to reduce budget by 17%.• Increased vendor services to reduce overhead costs.• Improved annual marketing plan and supportive sales collateral with new branding strategy and approach.• Re-directed product & service offerings to ensure alignment within marketplace.

𝘐𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴, 𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘢𝘴 𝘢𝘥𝘷𝘰𝘤𝘢𝘵𝘦 𝘧𝘰𝘳 𝘴𝘦𝘭𝘧-𝘧𝘶𝘯𝘥𝘦𝘥 𝘩𝘦𝘢𝘭𝘵𝘩 𝘪𝘯𝘴𝘶𝘳𝘢𝘯𝘤𝘦 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴• Received promotion to lead both healthcare (employee benefits) and retirement sides of business at a director level (newly created position).• Responsible for direct management of 4 departments: Sales & Marketing, Corporate Communications, Account Management & Consumer Education.• Directed new business development and sales acquisition efforts, member of the executive committee, provided financial review and financial forecasts.• Vertically integrated provider directory printing, reducing annual cost by $350K.