Own and manage all aspects of marketing, product marketing, GTM strategy, product vision for a AI-driven B2B marketing automation SaaS company.

Row'r is a fitness application that brings the beauty and experience of rowing on the water into the home or gym. Now you can row famous courses and do workouts from master trainers while using your Concept 2 erg or other connected rowing machine.

• Ran AWS practice at Audienz, growing the team by 2x and finished 2021 at 125% of revenue goal.• Helped organization develop business operations and team management systems and processes.• Interim VP Marketing for Suplari, “spend intelligence” enterprise software; Focused GTM, built ABM team, focused and enabled sales teams, drove growth.• Provided strategic planning and execution to companies for their cloud GTM and AWS-partnerships.

• Led all go-to-market operations including Sales, Account Management, Marketing, Customer Success, and Channel. • Exceeded annual sales targets (115% of goal) in first year, during a time of Covid budget restrictions.• Reorganized Customer Success team to optimize customer value, improving retention from 87% to 91%.• Improved Lead to Opportunity conversion rate from 3% to 8%, by reorganizing BDR teams, improving best practices, and focusing on ABM outbound efforts.• Introduced new reseller channel partner program and onboard-to-success process. • Developed growth and resourcing plans for EMEA growth, APAC introduction, mid-market enterprise, and OEM market.• Drove internal Continuous Improvement initiatives to accelerate growth, operating efficiency, and customer retention, including Voice of Customer processes, sales process and conversion improvement, product launch, marketing ROI.

• Managed the Global ISV Partner Marketing Team.• Developed the strategy and operational framework for Partner marketing with ISVs at AWS.• Built the team from 3 to 24, managing 100+ strategic partners who generated $230M in revenue. • Led global team in building partner GTM strategies and demand generation campaigns, increasing leads from 2k-123k.• Established processes to align global and regional marketing teams, performance metrics in new partner lead lifecycle, new regional collaboration mechanisms, digital partner self-service mechanisms, and partner engagement life-cycle.• Built partner self-service ‘marketing AWS’ model to reach partners and leverage programs and services at low cost.• Worked closely with Field Sales and Alliances teams to drive collaborative sales.

• Head of marketing for fast growing Sales Enablement company.• Managed and led all aspects of marketing, including demand generation, product marketing, strategy, messaging, communications, digital demand generation, events, analyst relations, influencer community, social media, website, SEO/SEM, marketing operations.• Company grew at 450%, with 82% of new business coming from marketing.• Created content and communication strategy group to support buyer needs at all lifecycle stages in marketing and sales.• Collaborated on account-based marketing program with 14% conversion rate that became top pipeline generator.• Hired and coached top talent marketing team. Evangelized Sales Enablement via public speaking opps, social media, webcasts, and press.• Led press relations and analyst relations. Positioned Highspot an industry leader with Gartner, Forrester, Sirius Decisions, and others.

• Led Sales and Marketing as DomainTools entered Cyber Security Threat Intelligence market.• Launched first-ever DNS-based threat investigation product.• Hired, managed, and trained sales, marketing and product teams. • Managed $20K to $3M deals to corporations and FedGov. Drove 400% sales growth in B2B Enterprise solution sales. • Implemented business instrumentation initiative using data warehouse, Salesforce, and Tableau.

• Wrote and executed the new business plan and product vision to take Domaintools into the $42B Security Software market.• Redefined product portfolio, price points, position, messaging for new Cyber Security Threat Intelligence market. • Led all marketing, product marketing, and product teams.• Established DT as leader in Domain-based Threat Intelligence.

The Technology Marketing Leadership Council is an executive networking and leadership organization dedicated to marketing executives in Seattle's Technology sector.

(Acquired by Sales Funnel) Founder and CEO of Enodo Software, the first complete solution for Marketing Performance Management for mid-market companies. Enodo aggregates data from Marketing's many solution engines to provide a holistic picture of prospect engagement, multi-touch marketing success and performance/ROI analytics.

I set strategy and executed all outbound marketing activities, including lead generation programs, social media, press relations, communications, messaging, website, awareness, analyst relations, content strategy, sales enablement and customer loyalty programs.* Drove pipeline generation from launch to $60M in revenue, with marketing providing 65% of all sales opportunities and 10x ROI on marketing spend. * Developed a new market category around Technology Business Management through thought leadership, content, analyst relationships, and brand building.

Developed and ran world-wide marketing programs for HP's Enterprise NAS storage team. As the PolyServe-based acquisition manager, I helped integrate PolyServe systems into HP with a focus on maintaining team flexibility and autonomy while leveraging HP's strength in the market and internal processes. I also picked up product management responsibilities for HP's enterprise NAS solution based on PolyServe's software.

Head of Marketing for PolyServe, a fast growing scale-out storage solution and SQL-Server clustering software. Joined PolyServe at 40 employees and drove marketing to a $40M run rate before acquired by HP. Maintained a greater than 10x ROI on marketing programs, low cost-per-opportunity ratio, strong press favorability ratio and high analyst thought leadership performance.

Global Marketing for Network Attached Storage (NAS) group at HP.

Product line manager for high-end enterprise servers.

MBA Marketing internship for startup Infiniband software company.

Designed multiple desktop platforms, including industry standards for first 100Mhz front-side bus & memory interface for Pentium processors.