Jeff Weitzel Email & Phone Number

Palo Alto, Ca

— Core team member developing Flipboard's iconic iOS app.—Engineering owner of the first launch experience in Flipboard 3.0, including the extraordinary successful and widely praised “Topic Picker” * The “Topic Picker” dynamically updates the list of topics a user is shown with topics related to those the user as already selected, seamlessly presented in a delightful cascading interface * New users select a staggering 34 topic interests on average.— Pioneered the use of Swift in the Flipboard code base.— Initiated and completed a significant accuracy improvement and code simplification of Flipboard's proprietary app instrumentation.— Created a very effective new user education experience that introduced thousands of users to Flipboard's group magazines, designed such that minimal changes were required in core application code

San Francisco, Ca

Acquired by Flipboard

San Francisco Bay Area

 Lead Objective-C developer for Mr. Potato Head Create & Play iOS app-- CDA’s most successful app ever with over 2 million downloads, 800,000 monthly active users, 4.5 stars in the app store, repeated App Store promotion.-- Shipped initial release on a tight schedule for holiday promotion with excellent quality.-- Turned around four app updates, including a major internal overhaul similar in scope to initial release-- Created complex business logic and user experience for a live-updated catalog of downloadable “Playsets”-- Developed app internal eCommerce system for purchasing playsets, including proprietary currency. Lead Objective-C Developer for BeBop Blox, a puzzle app for preschoolers-- In its first week, BeBop Blox was featured in New & Noteworthy in the App Store and downloaded more than 300,000 times. 3 million puzzles were completed by users. Fewer than 1 in 5000 sessions ended in a crash.-- Delivered app in four weeks, zero to app store submission.-- Created intricate animated UI beats with Core Animation-- Refactored much code from Mr. Potato Head into a reusable core of software modules. Ported the user facing portion of CDA’s Ad SDK to Android.

** Created Second Date, a word association game intended for two people to play together while they are on a date.** Second Date featured a visually rich interface employing advanced UIKit, Core Animation and Core Graphics to create an elaborate, highly detailed user experience.** Used Core Data to store a matrix of word relationships, as well as flirtatiously significant sequences of words, e.g you→are→pretty→awesome

* Senior engineering leader responsible for the quality assurance of graphical display advertising software platforms at Yahoo!. Graphical display encompasses: - High-availability, revenue-critical systems doing $1.7 Billion annually - Banner ads, in-stream video ads, rich media, and mobile banner - Ad serving to both Yahoo! owned and operated properties and Yahoo! partners - Premium display and performance display* Built the Graphical Advertising QA function from a handful of resources to a modern, high-performing, professional QA organization of 60+ engineers worldwide* Hired the very best Quality Engineering talent, heavily weighted towards whitebox automation experts strong in Unix, Perl, java, and C++* Created a global team with 1/3 of resources in India and seamless collaboration between hemispheres* Supported a long series of high-quality, on-schedule releases in a resource constrained environment through creative, can-do leadership of the QA function

* Rose from novice individual contributor to leading a team of 10 in two years. * Oversaw Quality program for Verity’s flagship Portal One enterprise portal suite through multiple release cycles * Coordinated testing across a large configuration matrix, encompassing multiple Windows and Unix variants on both the client and server sides as well as multiple data repositories including Oracle, MS SQL Server, Lotus Notes, and MS Exchange * Oversaw QA lab and worked with IT department to ensure that the proper hardware and software configurations were in place for testing * Built a team of senior engineers with capabilities in Silk automation, Silk Performer load testing, and scripted testing

* First generation web developer at one of the earliest online agencies. * Developed Java applets, perl CGI scripts, and HTML pages for a wide variety of clients including Gateway, Cadillac, Edward Jones, Robert Half International, Taylor Made Golf Clubs, ComputerWorld, Jeep, Eagle, and others.