Jeff White Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

-Manage client accounts in a variety of verticals including SaaS, hospitality, e-commerce. -Manage USA Team of Account Managers and resources.-Provide input and support process, tool and team updates to scale USA Team.

Led a team of 15 account managers representing $10MM in annual revenue tasked with delivering digital marketing software, services and expertise to SMB owners and improving customer retention.-Hired, trained and managed team toward retention and upsell targets-Operationalized and implemented an updated customer journey to map to target milestones and KPIs improving customer retention and expansions-Worked with internal teams – product, advertising, content, support – to ensure successful delivery of services-Managed client escalation process – Account Manager training, script creation, met with business owners on an as-needed basis-Created client communication program and authored weekly digital marketing / product communications increasing software usage

Digital marketing account manager helping SMBs create and manage a healthy digital footprint to maximize search engine visibility resulting in consistent improvements in organic traffic, leads and revenue.-Account manager for 60 SMB clients meeting with business owners and marketing staff regularly to review digital activity, lead flow and ROI.-Implement digital strategy plans and tactics that increase organic traffic, lead flow and improved lead-to-appointment conversion rates.-Manage resources that produce content, perform audits and execute Google AdWords campaigns.-Regular presenter on digital marketing topics including Google My Business best practices.

-Managed firm’s main website, digital advertising, online education and social media efforts.-Implemented firm’s first search engine advertising program.-Launched firm’s first social media initiatives – Facebook, Twitter and Youtube.-Oversaw weekly email newsletter sent to over 50,000 subscribers.-Repurposed newsletter, radio and TV show content for website, email, Youtube and social media.-Created video content for webinar series attended by more than 1,000 people.

-Created company’s first search engine advertising program.-Search engine optimization techniques created over 15 Google page 1 results. -Doubled search engine traffic year-to-year.-Led the creation of the corporate web site (2004), partner web site (2005) and intranet (2006).-Globalized web presence by working with marketing managers in Europe and Asia.-Managed the production of company’s first video webinar and video advertising efforts.

-Managed corporate web presence –10 sites (8 multilingual), 3 event sites and 2 user group sites.-Coordinated all digital media development including digital video, email and Flash.

Ms, Management

Bsba, International Business

Activities and Societies: Alpha Kappa Psi