Jeff Williams Email & Phone Number

Menlo Park, California, Us

Virtual care for perimenopause and menopause, covered by insurance. Offering science backed solutions. Delivered by expert clinicians. Trusted by 100,000+ women nationwide.

Chicago, Us

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Joining my old colleagues to help Nobul.com expand.

Mountain View, California, Us

After 5+ successful years of building new customer acquisition channels for Betterhelp.com I've taken on a more limited role as a contractor helping with "new and impactful things." I've handed off all my historic responsibilities running Podcasts (Where we are the #1 advertiser in the world), Celebrity partnerships, Influencer Sponsorships , CPA Affiliates, Comparison/Review, Radio, Print, Live/Virtual events, etc, etc I'm currently helping test television program Integrations, e-commerce & retail partnerships, new/non traditional media channels, therapist directory integrations, festival/concert/sporting events and anything else "New" that can help get consumers connected with licensed therapists at scale and in an efficient manner.

Mountain View, California, Us

Betterhelp is a convenient, affordable, private online counseling platform. We match people with the licensed, accredited mental health professional best suited to their individual needs in a safe and private online environment. All counselors are licensed, accredited professionals. Anything one shares is confidential.

Responsible for driving direct merchant acquisition initiatives as well as reseller program development & partner integrations. • Identified Flint reseller partnership opportunities and lead deal execution, including prioritization of partners, strategic and financial assessment, transaction structuring & negotiation, implementation and relationship management. • Built a network of resellers and online affiliates.• Responsible for paid customer acquisition campaigns through all channels including; Google Adwords, Facebook (via Nanigans), Yahoo, Bing, Yelp, LinkedIn, Comparison Shopping, Affiliate Program (CJ.com), Twitter, mobile ad networks, retargeting of 1st & 3rd party data.• Planned and optimized acquisition spend to deliver to acquisition goals.• Assessed channel, campaign, creative & messaging performance. • Collaborated with product management, design and engineering to improve conversion funnels. • Reported and provided insight to senior management regarding customer acquisition campaign performance and investments.• Developed and maintained opportunity dashboard and lead scoring in Salesforce.• Financial analysis, diligence, drafting and/or review of contract documents for new and expanding business initiatives.• Developed a strong understanding of category, market dynamics and competition to inform and evolve the Flint product & acquisition strategy. • Assisted in the development of the product management strategic plan, identified issues and helped implement solutions. • Interfaced with engineering and support teams to triage/prioritize software bugs and customer support issues. • Planned, negotiated & executed industry events/conferences.• Development of marketing collateral and ad creative.• Developed and delivered webinar presentations supporting new and closed business.

Developed financial institution customers into more effective marketers of mobile banking services delivered via mFoundry’s SAAS mobile banking platform. Conducted research interviews of mFoundry financial institution customers to discover what methods banks used to promote their mobile programs and tied those efforts to results.Discovered the key drivers of mobile banking consumer adoption and those factors hindering institutions from achieving greater penetration and ongoing use.Synthesized learning into best practices recommendations. Presented recommendations to financial institution customers’ implementation and marketing teams. Focus was on actionable tactics banks should be using to drive mobile banking adoption.Developed financial institution peer groupings and corresponding benchmarks for mobile user acquisition, active use, bill payments, account transfers, person to person payments, remote check deposits, location checks, account balance checks and customer satisfaction.Enabled banks to match internal users to their mobile users and thus create targeting segments based on mobile enrollment, device type, mbanking mode, and activity dates. Trained banks on how to leverage new reporting to improve marketing campaign results. Contributed expertise to design plans for native app user segmentation, targeted native app marketing campaign scheduling, reporting and cross campaign yield optimization.

Jersey City, Nj, Us

Oversaw non-retailer publisher recruitment and relationship management for the DFSI network. Influential in the creation of the largest volume online distribution vehicle in the price promotion space. Developed and oversaw coupon distribution relationships including: Co-branded coupon microsites  Co-branded coupon newsletter subscriber acquisition programs  Brandcaster.com Savings Centers  XML/RSS syndication to 3rd party CPA affiliate networks  Co-branded & white label integrations via Web Services API  Loyalty reward program integration based on coupon redemption. Managed one dedicated media buyer and one dedicated business development manager.Managed portfolio of online media buys driving traffic into www.Coupons.com to target performance metrics

Jersey City, Nj, Us

 Tested a broad array of media placements and user acquisition strategies resulting in a mix which enabled Coupons.com to profitably scale.  Structured media buys in a manner which minimized exposure to negative return on ad spend. Established and later handed off mature paid search programs to a dedicated search marketing team inorder to focus on new opportunities. Worked remotely and coordinatied daily via telephone with VP of Marketing and Campaign Manager.

San Mateo, California, Us

Negotiation of pricing and contract terms for cpm, cpc, cpa banner and text link media on a large scale. (Top 5 on the web) Experience buying media and managing top level relationships with major portals and 100’s of sites.  Profitably scaled banner ad campaigns at the set of online publishers for whom I was responsible. Handed off mature accounts to other media buyers and focused on finding and scaling up new publishers. Managed ad spend to maximize profitability in relation dynamic demand/monitization curves.

Glen Ellen, Ca, Us

WineCountry.com, a division of Freerun Technologies, Inc., is a resource for the destination traveler to experience the wine country regions of California.  Online media buyer for the Winecountry.com portal network and Freeruntech.com web development agency clients.  Manage user volume growth and quality on Winecountry.com, Napavalley.com, Sonoma.com, Sonomacounty.com & Drinkwine.com  Search Engine marketing research, analysis, recommendations, site implementation, tracking & refinement.  Online Strategy Blueprinting - Consulting engagements to help develop marketing goals into recommendations and written action plans.  Managed PPC, paid inclusion, crawl lists, data feeds, banner networks, 3rd party ad servers Created and presented a series of online marketing seminars for Sonoma County Tourism Program Members and for advertisers on Napavalley.com Generated segmented email lists and grew subscriber volume 1200%

Individual sales position leading to management of an outbound team upselling web hosting and access services. (Tabnet aquired by Verio then aquired by NTT)Sales Manager3/2000 - 3/2001 Verio Web Hosting, Napa, California Leader of a group of outbound telesales consultants up-selling new online domain registrants to complete internet business solutions. Responsible for monthly reoccurring revenue goals from shared web hosting, domain registration, site development, search engine optimization and submission, dial up, and dsl product lines. Trained new website consultants in the Napa, California and Boca Raton, Florida sales offices. Provided ongoing operational feedback in the development and testing of a custom sales portal, database, and order processing system.  Participated in the competitive analysis of online “site builder” applications, low to mid price point e-commerce applications, and domain services.  Served as sales liaison to the host master group. Resulting in a streamlined process for domain registration and transfers, and smoother hosting plan migrations between plans and server groups. Engaged in business planning with human resources, marketing, customer care, IT, and hostmaster to coordinate execution of sales action plans.Website Consultant (sales)4/1998 - 3/2000 Verio Web Hosting, Napa California,  Presidents Club 1999  Coordinated the migration of AOL-Primehost’s largest 200 e-commerce customers to Verio hosting platforms after acquisition of AOL’s 8000 hosting customers.

Bs, Marketing

Education record