Jeff Wisot Email and Phone Number
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Increasing corporate value through visionary, innovative, and tenacious Omnichannel marketing leadership.SELECT ACCOMPLISHMENTS* Helped accelerate company value from $327M to $2B in 4 years. Company sold to Truist Bank in 2021.* Delivered first 13 consecutive net profitable quarters by as much as $120M following a history of annual deficit.* Recognized worldwide as a key player in the successful growth of Buy.com and Rakuten.* Increased value of Buy.com from a selling price of $23M to $250M in 9 years.Resourceful marketing professional with an outstanding record of achievement, including 20 years direct marketing client and agency experience. Results-oriented leader with proven success, including E-commerce, Digital Marketing, Retail, Social, TV, radio, PR, print ads, CRM, and direct mail. Managed multi-million dollar marketing budgets in all prior companies. Highly effective in developing segmentation and customer relationship models that identify targets and allow for customized and flexible marketing programs. Digital enterprise marketing, resulting in bottom-line impact through organic search, paid search, social media, shopping comparison engines, affiliate partnerships, digital marketplaces, mobile and display advertising. Expertly developing successful, extensive customer acquisition and retention programs across all major online marketing channels with clear and quantifiable results.Strategic brand planning and development with remarkable talent for identifying and capturing opportunity for increasing earnings before interest and tax (EBITA). Known for creating groundbreaking marketing campaigns that build brand awareness.Persuasive communication throughout the industry, leveraging a network of long-term business relationships to build brand awareness and secure exclusive rights and first-time lows in pricing for agency support, public relations opportunities, and crucial online shopping sites such as eBay, Google, and Amazon.Compelling executive leadership, identifying individual, team, and corporate strengths and weaknesses and providing pivotal tools for success. Adept in most aspects of corporate management including administration, planning, market analysis and expansion, as well as hiring and training strong teams.
Ammunition Depot
View- Website:
- ammunitiondepot.com
- Employees:
- 39
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Vice President Of Marketing And E-CommerceAmmunition DepotBoca Raton, Fl, Us
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Vice President Of Marketing & E-CommerceAmmunition Depot Mar 2023 - PresentBoca Raton, Florida, Us
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Vice President Of E-Commerce And Digital Marketing4Ocean Pbc Jan 2022 - Sep 2022Boca Raton, Florida, UsOversee Paid media, Earned/Owned media, CRM, Analytics, Call Center, and E-commerce teams reporting into the CEO. • Within the first 9 months, moved the legacy website to Shopify 2.0, launched subscriptions with Recharge, shifted CRM program to Klaviyo, integrated Google Analytics 4, brought in new agency and recalibrated Google, Bing, Facebook, Instagram, Tiktok, as well as started running ads for the first time on Pinterest and Snapchat. • Formulate integrated social strategies leveraging influencers and content creators in paid ads, helping grow social following by 450,000 -
Chief Operating Officer @ Ecn Direct Marketing Solutions LlcEcn Capital Apr 2018 - Dec 2021Toronto, Ontario, CaAdvertising, Brand & Digital Marketing Advise major facets of marketing, brand, strategy, analytics, revenue, consumer engagement, and P&L for $33B Public Enterprise. Organization currently includes driving sales, marketing, business development, category management and product management. Play active role in investor and board support. • Closed a brand from the world’s largest retailer as a national account, running marketing and call center for all national 588 stores as well as ecommerce, running home improvement business. • Work as strategy consultant in the financial services and consumer sectors, developing strategies to achieve growth goals. • Client engagements include new market-entry strategies, consumer segmentation work, market expansion, and acquisition strategies. -
Vice President, Marketing & E-Commerce (Digital Marketing, Crm, Analytics, Social, & E-Commerce)Guitar Center Mar 2011 - Jan 2018Westlake Village, Ca, UsProvided leadership for digital marketing, E-commerce, CRM, Mobile, Social, Marketplaces (Amazon, eBay, Walmart, Jet, Reverb, Rakuten, Newegg), strategy and analytics across all channels and businesses, including Guitar Center Retail, GuitarCenter.com, Musician's Friend and Music123.Owned the P&L for both GuitarCenter.com and Musician's Friend. * Built a team of forty-forty, and trained this team from the ground up as well as managed over 20 outside agencies and partners to ensure comprehensive expertise and resource optimization in the execution of all marketing objectives. * Significantly increased revenue, by developing the most popular Musical Instrument loyalty program in the country. * Led the development of the 1st Guitar Center mobile app, driving 7k organic downloads per week, and had a double-digit share of all E-commerce sales in only one year.* Saved the company millions of dollars by conducting long term direct mail cadence testing, optimizing on frequency, piece size, offers and audience. * Grew social following by 4x, building a highly engaged, holistic strategy with 100% organic and viral focus, earning a social media audience of over 3.5 million consumers. * Aligned incremental affiliate sales with incremental spending, modeling a scaled incentive plan.* Increased Google top rankings by 3.5x as a result of SEO enhancements via new website launch.* Transformed traditional (email & print) CRM 1:1 contact strategy to include social, display, text/SMS, and push notifications greatly improving customer engagement and sales.* Implemented omnichannel multi-touch attribution model resulting in a significant 2017 retail and brand sales improvement. -
Vice President, MarketingRakuten (Buy.Com) Sep 2001 - Mar 2011Recognized worldwide as a key player in the successful growth of Buy.com* Increased the value of Buy.com from a selling price of $23M in 2001 to $250M in 2010.* Delivered the first 13 consecutive net profitable quarters following a history of annual deficit by as much as $120M.* Increased promotional revenue more than 300% while reducing costs 20%.Directed all online and offline marketing programs including the development and management of international marketing and branding projects to increase market awareness, build revenue opportunity, and capture customer loyalty and retention. Led strategic planning to optimize email programs and drive maximum exposure and ROI from price engines, affiliates, SEO, SEM, portals, revenue share, online ads, promotions, TV, radio, and print advertising. STRATEGIC MARKETING• Grew customer opt-in email database from 1.1M to 6.2M through innovation and optimization.• Established a distinctive competitive advantage by building exclusive relationships with companies such as Google, eBay, and Amazon.• Generated tens of thousands of new orders through the development of programs to promote major manufacturers to secure fully sponsored back-end rebates.BRANDING• Negotiated a two-year contract with Howie Mandel to be the Buy.com spokesman. Developed and implemented 18 campaigns that brought in more than 20,000,000 organic views on YouTube alone. • Saved the company $2M by partnering with KIIS FM in order to piggyback off of Ryan Seacrest’s contract in a 54-week deal that was 100% vendor sponsored. • Launched the first-of-its-kind interactive e-tail show online and on TV (G4). PUBLIC RELATIONS• Increased media coverage by 400%.• Developed and pitched stories that were covered by all major outlets including Reuters, The New York Times, Associated Press and The Wall Street Journal.PROFITABLE/GROWTH ACQUISITION MARKETING• Converted several price engine CPC relationships to revenue share-based profitable partnerships.
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Account ExecutiveThe Rabuck Agency Jul 2000 - Sep 2001Los Angeles, Ca, Us* Increased click rates by an average of 3x by Optimizing clients’ email segmentation and retention programs.* Increased repeat business 35% as the manager of a direct mail coupon program for VIPs. * Doubled email capabilities without adding additional staff by renegotiating client email provider contract. Coordinate, manage and oversee client direct marketing projects:* Direct Mail* Catalog* Strategize and optimize e-mail programs -
Marketing ManagerSmilecare Family Dentistry Feb 1998 - Jun 2000Coordinate, plan and oversee all marketing projects* Managed advertising, public relations, and corporate communication efforts. Built scalable model/infrastructure so additional staff was not needed. * Developed and implemented marketing strategies that grew SmileCare from 15 to 60 offices in only 2½ years. * Increased year-over-year new customer growth/membership by an average of 42%.* Increased marketing effectiveness by conceiving and building a sophisticated tracking platform able to track direct mail, TV, radio commercials, Yellow Pages, walk-ins, and store signage. * Increased appointments 19% by launching a new telemarketing bonus program that boosted telemarketing calls 15%.* Direct mail* TV/Radio commercials* Store signage for all locations* Supervise all Business Development Reps* Design and manage print ads* Implement training course for new recruits – speeding profitability* Manage health fairs/On-site promotions* Public Relations* Supervise and manage Telemarketing Department (14 Employees)* Online Site/Online Marketing
Jeff Wisot Skills
Jeff Wisot Education Details
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San Diego State UniversityPublic Administration & Urban Affairs/ Law -
Curry College
Frequently Asked Questions about Jeff Wisot
What company does Jeff Wisot work for?
Jeff Wisot works for Ammunition Depot
What is Jeff Wisot's role at the current company?
Jeff Wisot's current role is Vice President of Marketing and E-Commerce.
What is Jeff Wisot's email address?
Jeff Wisot's email address is jw****@****ter.com
What is Jeff Wisot's direct phone number?
Jeff Wisot's direct phone number is 1-949-289*****
What schools did Jeff Wisot attend?
Jeff Wisot attended San Diego State University, Curry College.
What are some of Jeff Wisot's interests?
Jeff Wisot has interest in Kids, Cooking, Medicine, Gardening, Exercise, Sewing, Investing, Home Improvement, Electronics, Reading.
What skills is Jeff Wisot known for?
Jeff Wisot has skills like E Commerce, Digital Marketing, Online Marketing, Direct Marketing, Analytics, Marketing Strategy, Multi Channel Marketing, Sem, Management, Web Analytics, Email Marketing, Online Advertising.
Who are Jeff Wisot's colleagues?
Jeff Wisot's colleagues are Scott Blick, Carlos Ortiz, Christopher Leonetti, Luis Archilla, Amanda Martinez, Justin Hartline, Manuel Santiago Jr.
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