Jeffrey B. Yapp Email and Phone Number
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CEO | COO | CMO | Multi-Channel E-Commerce & Retail Marketing ⌨ jeffyapp@wutznxt.comJeff Yapp, founder of WutzNxt, is a seasoned expert in multi-channel marketing, e-commerce, and business transformation, with a proven track record of launching and revitalizing iconic brands such as Pepsi, Pizza Hut, Taylor Swift, Guitar Hero, Rock Band, Vice Media, and Star Wars. Combining strategic execution with creative vision, Jeff delivers innovative solutions that drive exceptional outcomes for both brands and franchisees.“Jeff Yapp is a true visionary, and I mean that literally. The word gets bandied about a lot these days, but I have firsthand proof, it’s called VICE.” ~Shane Smith, CEO of Vice MediaRenowned for his leadership, Jeff scaled MTV Networks’ brands—MTV, VH1, CMT, and Logo—from $15 million to $1.4 billion in just three years as Executive Vice President. His efforts garnered numerous accolades, including an Emmy for the NASCAR biopic DALE, and two Academy Awards for producing Crazy Heart. Jeff also pioneered groundbreaking 3-D metaverse experiences, earning an additional Emmy for Virtual Laguna Beach.Jeff’s hands-on experience as a franchisee spans over 17 years, including owning the most profitable PODS franchise in the market. He has also worked closely with franchisees at Pizza Hut, overseeing the successful launch of the iconic stuffed crust pizza. Currently, WutzNxt partners with BODY20 HQ and eight individual franchisees to develop tailored marketing strategies, offering creative assets, editorial calendars, event activation playbooks, and community outreach initiatives.Since founding WutzNxt in 2011, Jeff has been a trusted advisor to clients and franchise networks, leveraging his extensive franchise experience to craft impactful, operator-focused marketing strategies. As a strategic partner to Microsoft since 2011, he has driven initiatives that seamlessly blend creativity and technology, delivering campaigns that resonate and achieve measurable results.Jeff holds a bachelor’s degree in business administration from the University of Michigan and a master’s degree from Northwestern University’s Kellogg School of Management. Beyond his professional success, Jeff cherishes time with his wife Tamara, their seven children, and two grandchildren, Nash and McKenzie.
Wutznxt
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Founder And Ceo | Global E-Commerce | Multi-Channel Marketing And Retail | Entertainment TechnologyWutznxtPortland, Or, Us
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Co-Owner At Sackcloth And Ashes | Entrepreneur | Social Impact AdvocateSackcloth & Ashes Aug 2024 - PresentUnited States, UsJeff Yapp is a visionary entrepreneur and co-owner of Sackcloth and Ashes, a mission-driven company founded by Bob Dalton, dedicated to creating high-quality blankets while addressing homelessness. With a proven track record of scaling businesses and fostering innovation, Jeff partners with Bob to amplify the brand's social impact through creative strategies and community engagement. His passion for purpose-driven leadership ensures Sackcloth and Ashes continues to inspire meaningful change while delivering exceptional products. -
Strategic PartnerBody20 Jun 2024 - PresentJeffrey Yapp, founder of Wutznxt, collaborates with BODY20 HQ to enhance local studio marketing through innovative strategies and tailored resources. Leveraging his extensive experience in brand building and over 17 years as a franchisee himself, Yapp provides editorial calendars, creative assets, and event activation playbooks to drive membership growth, retention, and brand engagement. His unique insights bridge corporate strategy with real-world studio operations to identify key opportunities for success. -
Advisor, Investor, And Partner At Eresonate Media CorporationEresonate Media Mar 2022 - PresentJeffrey Yapp brings decades of industry expertise to eResonate Media as an Advisor, Investor, and Partner. Supporting the company’s mission to revolutionize live entertainment, Yapp helps drive eResonate’s innovative platform, which empowers talent and venues to unlock sustainable revenue streams and engage fans like never before. His strategic insights and investment underscore his commitment to scaling eResonate’s groundbreaking approach to the entertainment ecosystem. -
Ceo Strategic Partner | Microsoft CorporationMicrosoft 2011 - PresentRedmond, Washington, Us -
Founder & Ceo | Global E-Commerce | Multi-Channel Marketing & Retail | Entertainment TechnologyWutznxt 2009 - PresentLake Oswego, Oregon, UsI strategically guided the launch of this marketing and consulting firm, which serves clients including Microsoft, Next Generation Media Company, Vice, Inc. and Swirl, a leading San Francisco ad agency, serving clients including Wal-Mart and Go-Pro. I built and lead a team comprised of 2 Sr Program Directors, Program Director, Program Manager, Executive Creative Director, and Business Strategist.► Distinguished as 1 of 3 strategic vendors supporting the $ Billion+ retail division for Microsoft. Integrally contributed to retail launch of Microsoft’s entry into the devices business, Surface. ► Orchestrated launch of 30 specialty and flagship stores in Times Square and Michigan Ave. Also impacted go-to market planning for the division and launch events in 60+ locations. ► Played a key role in expanding into China, which generated $100 million+ in e-commerce and retail revenue in just 2 years. Established from the ground up: the team, the online store, and physical store strategy.
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Founder & Chairman | Global E-Commerce | Multi-Channel Marketing & Retail | Entertainment TechnologyNxtm 2009 - 2011Santa Monica, Ca, UsI managed the digital platforms for artists including Taylor Swift and Justin Timberlake. I built a client portfolio comprised of ABC Jimmy Kimmel Live, Comcast, Time Warner, Live Nation, AEG Live, Westwood One, Clear Channel, Samsung, Virgin Mobile, and Guitar Center.► Expanded Taylor Swift’s web presence to be the most successful digital artist today, with 400% e-commerce growth in 2 years, and 80 million+ Facebook fans.► Directed the launch of Whooznxt.com, the 1st audience-validated music service. 30,000+ bands registered. -
Evp, Mtv Networks | New Media | Entertainment Technology | Marketing Strategy | Content StrategyViacom 2004 - 2009New York, Ny, UsI provided strategic leadership for Viacom’s largest division, the Music and Logo group, generating $6 billion+ in revenue and $1 billion+ in EBITDA. My scope encompassed identifying and developing new revenue opportunities for the MTV music group. I oversaw Gaming, Movies, Home Entertainment, Consumer Products, Publishing, Music Labels, Radio Networks, Business Development and Emerging Media Platforms.► Articulated and executed strategy to drive revenue from $15 million in 2004 to $1.1 billion in 2009. ► Introduced Guitar Hero 1 and 2 and Rock Band 1,2 and the Beatles edition, establishing music rhythm games as 1 of the fastest-growing segments in the history of gaming. ► Launched Vice Media LLC with Shane Smith and the Vice team, to become the premier global youth network. ► Instituted movie labels for MTV, VH1 and CMT. Approved and oversaw production of the film Crazy Heart that won two Academy Awards and two Golden Globes. ► Launched the Laguna Beach and Hills franchises as the largest selling DVD franchises ever for MTV, generating 2.5 million+ units and $75 million+ at retail. Managed exclusive relationship with Wal-Mart, generating $100 million+. -
President, Retail Group | Revenue & Profit Growth | Business Strategy | Marketing StrategyCablevision 1999 - 2004Bethpage, New York, UsI directed the retail divisions, consumer electronics chain The Wiz, and the theatrical distributor Clearview Cinemas for this $4.3 billion communications company. Cablevision has a majority interest in Rainbow Media Group, owns Madison Square Gardens and Radio City Music Hall, the NY Knicks, the NY Rangers, and national cable networks including American Movie Classics (AMC), Bravo, The Independent Film Channel (IFC), WE: Women’s Entertainment, MuchMusic USA, and numerous Fox Sports Net channels. I also led retail distribution of the company’s high-speed digital service and digital video-on-demand product. ► Restructured the WIZ’s 41 locations in NY, NJ, and CT, reducing operating losses from $112 million in 2001 to a breakeven run rate in Q4 2002. ► Grew total revenue 15.8% for Clearview Cinemas, and improved theatre level cashflow by 58.7%. Raised EBITDA by 191% and EBITDA margins from 3.7% to 9.3%, positioning chain for lucrative sale. ► Redirected customer acquisition programs for Voom High Definition Satellite Service, slashing cost of acquisition from over $10K to $78. -
President & Coo | Strategy Development | Media & EntertainmentHollywood Entertainment 1994 - 1998UsMy scope involved directing daily operations of this $1.3 billion publicly-traded video and game retailer and its Internet subsidiary Reel.com, with 23,000+ employees in 1,800+ stores coast-to-coast. ► Expanded stores from 750 to 1,500+ stores, opening more than 1 new store each day, and doubled sales revenues from $570 million to $1.3 billion+. ► Achieved 19% EBITDA margins, and ranked as the only video retailer generating positive comparable store growth for 13 consecutive quarters, making Hollywood Entertainment Corporation one of the most profitable retailers in the US. ► Structured innovative revenue-sharing alliances with Warner Bros., Universal, Sony Pictures, 20th Century Fox, Disney, Paramount, MGM and Dreamworks, to revolutionize the video business, tripling same store sales growth to 12%.► Fully overhauled Reel.com into a profitable operation after a $60 million loss in less than 6 months, after it ceased operations as an independent subsidiary. -
President, Worldwide Home Entertainment | Global Marketing | Media & EntertainmentFox (Film, Tv And Sports) 1991 - 1997New York, Ny, UsFrom 1996-97 I directed the $1.7 billion division of 20th Century Fox, which distributes, manufactures and markets video, DVD and game products for 20th Century Fox worldwide. Previously, I led daily operations of a $551 million division of 10 subsidiaries and 31 licensees, with product distribution in 72 countries. ► Delivered $750 million+ in retail revenue from the launch of live action sell-through campaigns for “Independence Day” and the re-release of “Star Wars.” Selected “Vendor of the Year” by Wal-Mart, Target and Kmart. ► Directed launch of 1 of the most successful classic catalog promotions, the Shirley Temple series, with 10 million+ units sold in 3 years and $200M in retail sales. ► Orchestrated total rebuild of 20th Century Fox Home Entertainment International from the bottom up, turning around a division that had been declining 20% per year. Doubled revenue to $551 million and profits to $226 million in less than 3 years. -
Vp Marketing, Pizza HutPepsico 1991 - 1993Purchase, New York, UsPepsiCo's CEO recruited me to develop and implement all marketing strategies and programs for this $4B company. ► Captured entertainment deals valued at over $50M with Steven Spielberg’s Amblin Entertainment. ► Slashed promotional expenses $13 million by implementing a direct marketing program to significantly drive customer acquisition. Built database of 40 million+ names. ► Reversed a 3-year decline through the launch of "Stuffed Crust Pizza". ► Overhauled event-driven strategic platform, to focus on business basics of quality, consistency, speed of service and cleanliness. -
Vp, International DivisionE. & J. Gallo Winery 1986 - 1991Modesto, California, UsI was recruited by the Gallo family to launch and direct the international business for this privately held winery, including 5 subsidiaries, with distribution in 52 countries. I reported directly to Joseph Gallo. ► Expanded division from small export operation to 45% of all wine exports from the US. ► Established wholly-owned subsidiaries in the UK, Canada, Mexico, Germany and Japan. ► Positioned Ernest and Julio Gallo as #1 brand of imported wine in both the UK and Canada in less than 3 years. ► Solidified the brand as the largest and fastest growing export wine for 4 consecutive years.► Garnered Cannes Film Festival Honorable Mentions and Gold Mobius for creative excellence. -
Product Group Manager, Beverage DivisionKraft Foods Group 1981 - 1986Chicago, Il, UsI advanced to this role to direct all aspects of the $370M net revenue Crystal Light, Countrytime, Tang and Tang Fruit Box businesses, with $110M advertising and promotion budget and an 11 member marketing staff. I previously held titles including Regional Sales Manager, Product Manager and Associate Product Manager.► Fully turned around Countrytime, which had lost money for 10 years and was targeted for discontinuance. Increased sales 31% and positioned it as the fastest-growing brand in the division. ► Exceeded volume and earnings plan, to grow total group revenues by 11%.
Jeffrey B. Yapp Skills
Jeffrey B. Yapp Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Operations -
Northwestern University - Kellogg School Of ManagementOperations
Frequently Asked Questions about Jeffrey B. Yapp
What company does Jeffrey B. Yapp work for?
Jeffrey B. Yapp works for Wutznxt
What is Jeffrey B. Yapp's role at the current company?
Jeffrey B. Yapp's current role is Founder and CEO | Global E-Commerce | Multi-Channel Marketing and Retail | Entertainment Technology.
What is Jeffrey B. Yapp's email address?
Jeffrey B. Yapp's email address is je****@****nxt.com
What is Jeffrey B. Yapp's direct phone number?
Jeffrey B. Yapp's direct phone number is +131085*****
What schools did Jeffrey B. Yapp attend?
Jeffrey B. Yapp attended University Of Michigan - Stephen M. Ross School Of Business, Northwestern University - Kellogg School Of Management.
What are some of Jeffrey B. Yapp's interests?
Jeffrey B. Yapp has interest in Responsible Children's Media, Skiing, Autism Awareness, Photography, Horseback Riding, Bicycling, Raising 7 Incredible Children.
What skills is Jeffrey B. Yapp known for?
Jeffrey B. Yapp has skills like Strategy, Marketing Strategy, Strategic Partnerships, New Media, Advertising, Creative Direction, Entertainment, Entrepreneurship, Business Strategy, New Business Development, Media And Entertainment, Creative Strategy.
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