Jeff Zelaya Email & Phone Number

Washington, Dc, Us

Little Rock , Arkansas, Us

As Vice President at HITE Digital since September 2020, I have driven exponential growth and spearheaded transformative initiatives. My leadership was instrumental in establishing our Franchising System, onboarding 23 franchisees, and creating comprehensive sales and business development training programs for new agency owners. Leading HITE in one of America's fastest growing agencies.I led the creation of the Franchise Disclosure Document, a federally mandated comprehensive guide that includes our operational manual, sales processes, CRM details, and team infrastructure. I designed and implemented sales strategies and processes, enhancing lead generation efforts for both new franchisees and our existing network. My oversight extended to our demand generation program, managing a team of 10 to produce leads and booked appointments across 23 locations.Through strategic initiatives, including partnerships with industry leaders like Dave Ramsey and participation in the Traffic & Conversions conference and various Masterminds, I spearheaded our franchise growth strategy with outstanding success.Key Achievements and Specialties:▶ Grew revenue by 700% from 2020 to 2021, 566% from 2021 to 2022, surpassing 8 figures in 2022.▶ Onboarded 23 franchisees over 3 years▶ Achieved a 95% team retention rate and highest team satisfaction scores▶ Created business development processes, including funnels, sales scripts and CRM structure.▶ Fostered a motivating and cohesive culture, leading training sessions on sales, products, and mindset.▶ Contributed to HITE Digital being named one of INC5000’s fastest-growing companies back-to-back.▶ Enabled agencies to grow 100% faster with our systems and support, revenue doubling year over year.

Little Rock , Arkansas, Us

As part of the executive leadership team - Jeff is responsible for driving global strategic franchise growth initiatives and providing guidance on corporate strategic direction and overall business growth. Some of the responsibilities include: ✺ Develop and manage Hite Digital’s strategies and tactics relating to development market planning, franchisee development planning, creation of development programs and incentives, and overviewing the creation and updating of the Franchise Disclosure Documents and Franchise Playbook.✺ Attract, recruit, vet and select potential franchisees for alignment with Hite’s vision, mission and opportunity.✺ Work with Hite Digital’s marketing and business development team to implement and scale effective lead generation and continue brand development.✺ Build processes, tools, programs, incentives and teams required to effectively launch, scale and grow our new franchisees. ✺ Nurture relationships with franchisees and support their launch, training and growth plans.✺ Oversees, recommends and assists with negotiations on behalf of Hite with franchisees concerning administration, development, legal & contract compliance matters.✺ Ensures continuous and honest, open communications between departments, leadership and franchisees. ✺ Establishes on-boarding and training plans for all new franchisees as well as facilitating new franchisee training sessions and ongoing coaching and support.

Riverdale, Maryland, Us

At Cybrary, I led a team of 7 Account Executives through an exceptionally challenging period, starting the role the same week the COVID-19 pandemic forced us into quarantine. This experience was particularly rewarding as I successfully helped my team transition to a remote environment, maintaining positivity and focus amidst unprecedented challenges.As their sales leader, I provided daily coaching, inspiration, and guidance, ensuring they met their personal and business goals. I frequently checked in with my team to support their mental and emotional well-being, emphasizing that their health and their family's health were top priorities.We prioritized continuous professional development, and I led weekly book studies that enhanced the AEs' business acumen and leadership skills. I leveraged Gong extensively to review their calls and provided detailed feedback to improve their discovery, sales presentations, negotiations, and closing techniques. I also joined calls when needed to help close deals and address objections.Key Achievements and Responsibilities:➨ Strategic Leadership:Successfully transitioned the sales team to a remote environment, maintaining high morale and productivity during the pandemic.➨ Daily Coaching and Mentorship:Provided ongoing coaching and mentorship, resulting in improved sales performance and team cohesion.➨ Sales Process Optimization:Created and optimized scalable sales processes, driving exponential growth in pipeline opportunities.➨ Data-Driven Decision Making:Analyzed sales data in Salesforce to optimize efficiency and reach targets, delivering detailed reports on COVID-19's impact on revenue and opportunities.➨ Reporting:Delivered weekly performance reports to the VP of Sales and executive team, ensuring transparency and strategic alignment.

Here’s a snapshot of my work at ThreatSwitch driving significant growth and establishing them as a leader in security compliance SaaS.➤ Strategic Relationship Builder I forged strong relationships with C-Level executives at large enterprises through personalized outreach via email, phone, and networking events. This facilitated deeper engagements and long-term partnerships with consulting companies, government contractors, and other businesses with employees holding security clearances.➤Customized Solutions Presenter I excelled in preparing and presenting tailored software demos to executives and stakeholders both onsite and via Zoom, showcasing the unique value of ThreatSwitch's offerings and effectively addressing their specific compliance challenges.➤Pipeline ManagementI managed the full enterprise sales cycle, from prospecting and conducting demos to handling technical and legal reviews and closing deals. My attention to detail ensured a smooth and efficient process, driving customer satisfaction and repeat business.➤Collaborative CampaignsPartnering closely with marketing, I organized and executed Account-Based Marketing (ABM) campaigns that drove demand from targeted accounts. These campaigns were pivotal in raising brand awareness and generating qualified leads.➤Exponential Revenue Growth Through strategic initiatives and relentless pursuit of excellence, I achieved an average of 10% month-over-month revenue growth in 2019. This remarkable performance contributed to ThreatSwitch being recognized as a Red Hot Cyber Security Company for 2020.➤Industry Impact Focused on large national accounts, including prominent consulting firms and government contractors, ensuring compliance and security for businesses with critical national security responsibilities.➤Innovative SolutionsDeveloped comprehensive solutions for managing security clearances, insider threat activities, and compliance reporting, enhancing operational efficiency for clients.

Reston, Virginia, Us

Here's what my clients say about working with me: "Very open and honest. Everything was very collaborative. The team wanted to understand our business and how Triblio could make an impact.""Conversations easy to understand and relevant to our challenges. And a clearly defined process for moving forward.""Jeff Zelaya was great to work with throughout the sales process. His patience with us paid off.""Jeff was extremely helpful, and patient with us during our consideration and review process. Appreciate the insights provided with reporting and ad spend calculations as well.""Transparency, value driven sales process""Personalized, customized sales experience from Jeff Z. + using our website to show us how Triblio would work"2017 Sales Highlights:118% Increase in Revenue YOY45% Increase ACV28% Increase in New Client GrowthI facilitate the buying processes for Triblio and help B2B marketers launch and scale their ABM programs by providing valuable, personalized experiences focused on making you successful fast. If you're interested in learning more about Triblio send me a message and let's connect. At Triblio our culture is focused on "not selling" and instead focused on educating B2B marketers using their own data, campaigns and goals. We promise a "non-salesy", no pressure approach and only move forward with new clients if we're confident we can make them successful and prove it with a business case.

Reston, Virginia, Us

As Triblio's first sales hire, I laid the groundwork for our sales strategy and drove us to product-market fit by initiating hundreds of client conversations. My focus has been on optimizing sales messaging using firsthand data while developing a scalable, metrics-driven sales process that’s action and results-focused.Working directly with the Chief Sales Officer and Triblio’s founding team, I creatively closed deals and forged strong client relationships. My exceptional work ethic, raw sales talent, and gritty, inventive approach deliver results while prioritizing people over profits.2016 Sales Achievements:- Achieved 116% of Annual Goal- Grew Revenue by 58% YOY- Increased New Client Growth by 38%- Boosted Average Contract Value by 9%- Shortened Sales Cycle by 32 Days- Tripled Revenue Per Lead2015 Sales Achievements:- Increased Demos by 73%- Grew Revenue by 402%- Raised Average Sales Price by 132%My knack for building and nurturing B2B marketing relationships was instrumental in launching "The B2B Marketing Podcast," which ran from January to April 2015. The podcast continues to rank as the #1 "B2B marketing podcast" on Google. Leveraging industry thought leaders, we drove demand on a lean budget.2015 Podcast Highlights:- 8,555 Total Impressions- 4,412 Podcast Downloads- 429 Podcast Subscribers- 1,682 Shares- 30K Twitter Impressions- 376 Twitter Mentions- 97 New Leads- 10 New OpportunitiesAll achieved within 90 days with under $1,000 investment.Triblio, based in Reston, VA, offers cutting-edge account-based marketing (ABM) software that drives demand and engagement from target accounts. Recognized by CIO.com as a marketing automation startup to watch in 2015, Triblio also received a CODiE Award for Best Digital Marketing Solution in 2016.

The best B2B marketers are committed to achieving personal development, self-improvement and they’re constantly looking for ways to invest in themselves with self-education. Does that describe you? Then the B2B Marketing Leaders podcast might be perfect for you. Keep your fingers on the pulse of content marketing, social media, marketing automation, web design and lead generation by listening to one-on-one interviews with the top B2B marketing thought-leaders. Become the best by learning from the best. Check it out at: http://theb2bpodcast.comFeatured guests include: Brendan Cournoyer, Director of Content Marketing @ BrainsharkPatricia Mejia, Chief Marketing Officer @ SiteworxScott Linabarger & Amanda Todorovich @ Cleveland ClinicMeagen Eisenberg, VP of Marketing @ DocuSignKaren Gardner, Chief Marketing Officer @ SonatypeAdam Wexler, Founder @ InsightpoolRachel Balik, Sr. Content Marketing Manager @ DemandbaseTara Meehan, Head of Social Media Content @ Guardian Life InsuranceDanny Schreiber, Content Marketing @ ZapierAmanda Nelson, Director of Marketing @ RingLeadTami McQueen, Marketing Director @ SaleLoft Kaitlin Stich, Marketing Manager @ BrightTALKGeoff Livingston, Founder @ Tenacity5Joseph Hall, VP of Content Marketing @ EnVeritas GroupJason A. Miller, Senior Content Marketing Manager @ LinkedInLisa Fugere, Content Marketing Manager @ RadiusJim Williams, VP of Marketing @ InfluitiveMegan Tonzi, Director of Marketing @ QuotaFactoryAmanda Maksymiw, Content Marketing Manager @ Lattice EnginesAdam Dince, Director of Earned Media @ Deluxe CorporationAnthony Kennada, VP of Marketing @ GainsightGerry Moran, Head of Global Content @ CognizantRenee Teeley, Global Director @ Brightcove

Pembroke Pines, Fl, Us

I am frequently hired to speak on the following topics:● LinkedIn ● Social Selling● Sales● Social Media ● Marketing● Motivation● Personal BrandingI provide ongoing marketing consulting to the Miami Public Speakers Bureau.Miami Public Speakers is South Florida's leading speakers bureau. MPS' mission is to help organizations find the best public speaker for their needs. Miami Public Speakers represents over a hundred speakers in the Florida area.The Miami Public Speakers team gets to know what you are looking for and then provides matches of the vetted speakers that meet your criteria. MPS clients range from local Fortune 500 companies to local non-profit organizations. The speakers bureau represents a broad range of speakers to meet your diverse needs. Learn more at http://miamipublicspeakers.com

Beltsville, Md, Us

Key Achievements during my tenure at Vocus:✔️ Rookie of the Year AwardRecognized for my exceptional performance and rapid impact.✔️President's ClubHonored for outstanding sales achievements.✔️ Achieved 269% of Goal for 2012*Consistently exceeded targets, demonstrating superior sales capabilities.✔️ Industry Knowledge Trainer for the Vocus Sales Academy Selected to share my expertise and train new and current employees.✔️ Conducted 9 Training SessionsTrained approximately 120 Vocus employees, enhancing their sales skills and product knowledge.✔️ Highest Social Selling Index Score (93)Achieved the highest score among Vocus employees according to LinkedIn, showcasing my proficiency in leveraging social media for sales.✔️ 100% of Goal from June 2012 to May 2014Maintained consistent performance and met all sales targets over a two-year period.Qualities that Made Me a Top Producer:► Strong Prospecting & Demonstration SkillsExcelled in identifying and engaging potential clients.► Proven Track Record in Inside SalesDemonstrated success in achieving and surpassing sales goals.► Effective Presentation of SaaS & Consulting Solutions Skilled in conveying the value of complex solutions over the phone and via web presentations.► Excellent Communication SkillsProficient in both written and verbal communication, enabling clear and persuasive interactions.► Goal-Oriented and Self-Motivated Driven, confident, and competitive, consistently pushing to exceed objectives.► Expertise in Social Selling Leveraged social media to build and nurture business relationships, enhancing sales opportunities.► Proficient in Salesforce.comDeep understanding of CRM best practices and effective use of Salesforce.com to manage and track sales activities.► Deep Industry KnowledgeExtensive knowledge of the Public Relations and Online Marketing industries, providing valuable insights to clients.

At MediaWhiz, I honed my skills in driving digital marketing success for top-tier clients and leading complex campaigns that deliver measurable results.Key Responsibilities: ▶ Cold Calling/ProspectingTargeted Fortune 1000 CMOs and Digital Marketing Executives to generate new business opportunities. ▶ Consulting on Digital Strategies*Advised clients on social media, PPC, SEO, and affiliate marketing strategies, ensuring they maximize their digital marketing ROI. ▶ Presenting ROI-Driven SolutionsDelivered impactful presentations, both in-person and virtually, to showcase the value of our marketing solutions. ▶ Public Speaking Engaged audiences at trade shows, community events, colleges, and industry conferences, establishing thought leadership and expanding our reach.Major Achievements: ▶ Generated $1.2 Million in New BusinessSuccessfully closed significant deals, contributing to a $3 million sales pipeline. ▶ Campaign Development Designed and executed lead generation, email marketing, affiliate marketing, display advertising, and search marketing campaigns, driving substantial growth for clients.Notable Clients:Nielsen, CarpetONE, Home Depot, Discover, American Laser Centers, DeVry University, Kaplan, Sears, Gerber, Neutrogena, Prudential, Netflix, Cartoon Network, Sprint, Firstrade, University of Phoenix, Rosetta Stone, Vistaprint, Megabrands, Allied Van Lines, and more.MediaWhiz Accolades (2012):- #2 CPA Network: Recognized by mThink / Revenue Performance for excellence in cost-per-action marketing.- #8 Link Building Company: Ranked by topSEOs.com for superior link-building strategies.- #11 Search Marketing Agency: Featured in Advertising Age’s “Agency Report” for outstanding search marketing services.- #11 SEO Agency: Acknowledged by topSEOs.com for top-notch SEO services.- #21 Digital Agency Network: Highlighted in Advertising Age’s “Agency Report” for comprehensive digital marketing capabilities.

Miami, Fl, Us

Create a strategy to drive membership and increase attendance at Alumni events. Promote Alumni events through Social Media and Email marketing. Engage current students and educate them about the Alumni association.

Roseland, New Jersey, Us

★ Researched and Profiled Key Accounts★ Cold-Call & gain access to executive level officer to set appointment★ Analyze & identify ways to improve an organization's procedures★ Strategize & develop presentation for the sales call

B.A., Marketing Management

Transient Student, Marketing

A.A. In Marketing Management, Marketing, Accounting, Economics, Finance