● Advise clients on innovative SEO/SEM strategies to beat the best practice through guidance, evaluation or hands-on campaign management.● Recommend data-driven marketing automation methods for continuous optimization.● Enhance online presence through structured SEO practices integrating across multiple platforms: client website, social media, retail sites, etc.● Online advertising and campaign management.

● Translated data into insights to recommend impactful, data-driven strategies across gTech.● Partnered with cross-organization managers, product stakeholders and strategic partners to formulate and secure agreement on recommendations.● Led the data analysis group implementing a 10,000+ employee reorganization.● Influenced employee headcount planning and efficiency creating a standardized system to measure employee utilization across multiple roles and products.● Worked cross-organization partners and external consultants on an in-depth evaluation of customer experience resulting in a reorganization of services.● Led logistics for the gTech Data Conference, promoting colleague’s career development.

● Assisted large Telecom B2C and B2B advertisers, optimizing efforts across Google properties through data analysis, insights and education.● Created a large search volume benchmarking model to forecast subscriber volumes and retail demand for wireless carriers, device launches and other industry trends. ● Developed wireless carrier churn model used across Google telecom teams.● Implemented a Geolocation strategy based on market share, search subject and volume to target specific opportunities, markedly increasing client satisfaction and spend.● Advised advertisers on marketing messaging and public perception through co-searched term analysis. In one instance influencing a client’s Super Bowl advertising. ● Secured and maintained data sharing and analysis partnerships with national brand clients.● Tracked online to offline sales / leads through Google data, media mix modeling and other tools.● Provided Google's Hispanic marketing team with data and insights on market and cultural trends.

● Budgeted, managed and optimized all online marketing for a Fortune 500 telecom partner.● Hired, trained and managed a staff of four analysts, establishing mentorship, work and knowledge sharing programs to ensure quick on-boarding and constant learning.● Implemented an award-winning Latino lead generation program.● Created budget optimization automation opportunities through data integrations across Google API, our internal phone and CRM systems.● Participated in multiple Google betas and was the featured Advertiser when Google launched Geo / ZIP Code targeting.

● Managed all SEM for J. J. Keller online properties: PPC, SEO and onsite.● Created optimization and automation programs that consistently reduced E/R, allowing multiple 2x YOY budget increases.● Implemented on-site search and product hierarchy as a member of the Agile development team.● Created marketing automation programs to manage auction conflicts as online products and marketing expanded, reducing CPCs ~25% in the first quarter.● Advanced optimization efforts through a model measuring Search Keywords by component word(s), easily identifying both negatives and opportunities for campaign expansion.

● Managed B2B sales analysis,attribution and lead assignment for outbound marketing initiatives.● Created an automated, results based lead assignment model across multiple product types and subjects, increasing close rates 35% in the first quarter of implementation.● Budgeted, designed and curated major direct mail lead initiatives.● Conducted data analysis and lead assignment for all Outbound cold call programs.