Jef Hall Email & Phone Number

Oakland, CA, US

San Francisco, California, United States

San Francisco Bay Area

• Advise clients on innovative SEO/SEM strategies to beat the best practice through guidance, evaluation or hands-on campaign management.
• Recommend data-driven marketing automation methods for continuous optimization.
• Enhance online presence through structured SEO practices integrating across multiple platforms: client website, social media, retail sites, etc.
• Online advertising and campaign management.

San Francisco Bay Area

• Translated data into insights to recommend impactful, data-driven strategies across gTech.
• Partnered with cross-organization managers, product stakeholders and strategic partners to formulate and secure agreement on recommendations.
• Led the data analysis group implementing a 10,000+ employee reorganization.
• Influenced employee headcount planning and efficiency creating a standardized system to measure employee utilization across multiple roles and products.
• Worked cross-organization partners and external consultants on an in-depth evaluation of customer experience resulting in a reorganization of services.
• Led logistics for the gTech Data Conference, promoting colleague’s career development.

San Francisco Bay Area

• Assisted large Telecom B2C and B2B advertisers, optimizing efforts across Google properties through data analysis, insights and education.
• Created a large search volume benchmarking model to forecast subscriber volumes and retail demand for wireless carriers, device launches and other industry trends.
• Developed wireless carrier churn model used across Google telecom teams.
• Implemented a Geolocation strategy based on market share, search subject and volume to target specific opportunities, markedly increasing client satisfaction and spend.
• Advised advertisers on marketing messaging and public perception through co-searched term analysis. In one instance influencing a client’s Super Bowl advertising.
• Secured and maintained data sharing and analysis partnerships with national brand clients.

Menomonee Falls, WI

• Budgeted, managed and optimized all online marketing for a Fortune 500 telecom partner.
• Hired, trained and managed a staff of four analysts, establishing mentorship, work and knowledge sharing programs to ensure quick on-boarding and constant learning.
• Implemented an award-winning Latino lead generation program.
• Created budget optimization automation opportunities through data integrations across Google API, our internal phone and CRM systems.
• Participated in multiple Google betas and was the featured Advertiser when Google launched Geo / ZIP Code targeting.

Neenah, WI

• Managed all SEM for J. J. Keller online properties: PPC, SEO and onsite.
• Created optimization and automation programs that consistently reduced E/R, allowing multiple 2x YOY budget increases.
• Implemented on-site search and product hierarchy as a member of the Agile development team.
• Created marketing automation programs to manage auction conflicts as online products and marketing expanded, reducing CPCs ~25% in the first quarter.
• Advanced optimization efforts through a model measuring Search Keywords by component word(s), easily identifying both negatives and opportunities for campaign expansion.

Neenah, WI

• Managed B2B sales analysis,attribution and lead assignment for outbound marketing initiatives.
• Created an automated, results based lead assignment model across multiple product types and subjects, increasing close rates 35% in the first quarter of implementation.
• Budgeted, designed and curated major direct mail lead initiatives.
• Conducted data analysis and lead assignment for all Outbound cold call programs.

Journalism

Rotary Exchange Student

General Educatiom