Jeffrey has spent most of his life in Toronto, Canada but has managed to live, work and study in Sydney, Zurich, London, Rotterdam, Berlin, Seoul, Singapore, and Tokyo.He is a transdisciplinary experiential designer who has worked on catwalk and fashion show designs for PRADA, advertising and gallery curation for KesselsKramer, and architecture and exhibition design for the Office for Metropolitan Architecture / Rem Koolhaas.As a practising artist, Jeffrey has exhibited in venues such as the Barbican and Southbank Centre in London, United Kingdom, for festivals such as the Singapore Design Festival, and in galleries in Munster, Berlin, Vienna, Crete, Tokyo, and other world-class venues.In the past, he studied Semiotics and Fashion Photography. He was awarded his BFA in Monumental Kunst from the Aki Academy of Art and Design (ArtEZ) in Enschede, the Netherlands, and an MA in Creative Practice for Narrative Environments from Central Saint Martins College of Art & Design in London, United Kingdom. He received his d.MBA in business design in 2021.He earned his PhD at the National University of Singapore. He was a visiting research scholar at Keio University in Japan, where his research interests focused on various topics regarding HCI, HRI, interactivity, and transdisciplinary experimental creative practice. Previously he was the UX Lead at the National Gallery Singapore, a Peer of the Australia Council for the Arts, a faculty Lecturer at UNSW, Vice President of Transmedia at Villains, and a Partner at Chemistry. Currently, he is an Advisory Board Member at Chemistry, as well as Ngee Ann Polytechnic's School of Design, is the Head of Design Factory, which is an innovation centre at the Singapore Institute of technology, where he is also an Associate Professor at SIT, focusing on experimental creative practice.