24 years of destination marketing industry-specific experience including as department head and staff manager at two, accredited destination organizations in North Carolina--the CVBs for Durham and for Raleigh (the state's second-largest destination and state capital). Directed the research of and rearticulation of new brand strategies in both destinations; successfully redeployed all CVB marketing efforts in full support of the rearticulated brand platforms (Durham, 2007; Raleigh, 2008 and 2015). Earned the industry's highest educational achievement, the CDME credential; recertified in 2018 and 2022.Specialties: Marketing and strategic plans, destination marketing research, place-based/community identity and destination image, destination brand strategy, hospitality-sector brand stewardship, tourism microentrepreneurship, destination advertising, Internet marketing, online video, editing/publications, destination database management, N.C. tourism markets, LGBTQ and diversity marketing(Views expressed here are my own and do not reflect the views or opinions of my employer.)
Listed skills include Marketing, Advertising, Social Media Marketing, Editing, and 19 others.