Jefta Lentz is a seasoned entrepreneur and content strategist with more than 18 years of experience in the telecommunications industry. He is the CEO and founder of Partner in Lime - a consultancy and agency that specializes in international partnership management, content strategy, and business/product development for TV and media companies – and CEO and co-founder of Your Channels – a company specialized in tv channel development, optimization, monetization, and distribution.Jefta's mission is to create innovative and engaging content solutions that make lives easier, more fun, and efficient. He leverages his extensive network, market knowledge, and sales skills to bring the right people together and negotiate win-win deals. He is skilled in defining and executing data-driven strategies, translating them into clear goals and compelling storylines, and launching new products and channels in the Netherlands and beyond. He has worked with leading clients such as Netflix, Samsung, Tomorrowland, Pluto, Talpa, Pathé, KPN, VodafoneZiggo, among others.