Jehane Mabrouk Email & Phone Number

Paris, FR

Ville De Paris, Île-de-France, France

• Biotherm Woman Face Care Hydration & UV
• Manage 5 campaigns and contents for hydration & UV category
• Definition and design of advertising campaigns, advertising agencies and legal teams
• Creation of content, from traditional media assets (TVC, Print, OOH) to digital content & guidelines (e-commerce kit, product description page, e-merch, display, paid & owned digital media)
• Collaboration with 360° Experts: Digital Media, CRM, e-Commerce, Retail Design, PR & Communication, Education, Labs, Legal

Ville De Paris, Île-de-France, France

• Biotherm Woman Face Care Hydration
• Monitoring 4 skincare franchises (hydration, UV and cleansing)
• 3 year product marketing plan: leads 5 product innovations (concept writing, marketing story and product assortment)
• Monitoring the development milestones with vendors on formulation and packaging based on the timelines
• Conducts always-on analysis (sell-in & sell-out) to identify product opportunities and campaign reports

Ville De Paris, Île-de-France, France

• Biotherm Body category
• Orchestrate 2 year product marketing plan: launch new expert body category (creation franchise of 2 products)
• Manage 3 campaigns and contents for Europe & Asia
• Leading the premium packaging renovation of 97 references (retails tests, zone alignements, development packagings, campaign)

Ville De Paris, Île-de-France, France

• Woman Face Care, Body & Sun care
• Implemented new launches, maintained growth in pillar products and animated core catalogue
• Collected and analyzed consumer and market insights and competition strategies to make recommendations to management
• Proposed and monitored marketing mix strategies (360/Digital/Retail) to build engaging consumer brand experiences

Ville De Paris, Île-de-France, France

• Make-up lips & eyes category
• Launches introduction of new product collection Le Stylo
• Sales pitch development: expertise elevation & consumer engagement
• Efficiency and packaging testing, color analysis for make-up
• Customer advice and product management

Région De Paris, France

• Supporting 3 product managers and 3 axis (Face care, Body care, Sun care):
• Following up new launches: piloting execution documents, briefing and working with agencies, making the links with countries
• Concepts creation for 2022/2023 plan: looking for new market and consumer insights, writing product concept/storytelling
• Development of premium 360° campaigns to introduce relevant solutions to customer expectations
• Development of formulas, packagings with color, mock-up, 3D agencies
• Preparation of the International Meetings, Drive Europe and Drive Asia Development of the sustainable strategy of the brand: presentation of concepts, animations, trends and development of formulas and packaging

Région De Paris, France

• Coordinating actions for the production of content services in stores (POS, videos): choosing creation, reception of samples, controlling prototypes, providers follow-up
• Creating and leading innovation services on La Défense Flagship Brand relations (partnerships on new stores services)
• Producing 3 video shoots: creating 2 looks, selecting products, managing film-making (staging, script, actors)
• Analyses: weekly reporting and monitoring in-store services (customer experience), competitive studies
• Managing opening and renovation of 330 stores within France network for Sephora Beauty Services

Région De New York City, États-Unis

• Events coordination: realising a charity event (choosing artists, models, entertainments and location)
• Digital strategy: communication through social networks and professional event sites to engage our target audience
• Client portfolio management
• Fidelising new partners
• Management of the new interns

Région De Strasbourg, France

• Conseil client et fidélisation, réalisation des objectifs de la période de Noël, encaissement

Région De Strasbourg, France

• Creating a new online magazine:
• creating commercial offer to advertisers
• communication tools (information brochure on this new project) and business plan
• fidelising new partners (artists and professionals for future collaborations)
• competitive intelligence (on online magazines already present and their offer)

Région De Strasbourg, France

• On the ZUT magazine section:
• prospecting for a new target
• creating communication tools and marketing discourse
• market analysis and competitive intelligence

Région De Strasbourg, France

• Distribution company of luxury brands in men's and women's ready-to-wear (internship and takeover for missions in 2015):
• market research
• e-commerce study on the Farfetch.com site and on exports
• product development of accessories for the store
• merchandising
• client consulting relationship

Master Programme Grandes Écoles

Activities and Societies: • Volunteering to Solid'earth Association for Univers'elles Project | Senegal • KAS Project Kedge Alumni Success.

Licence International Economics And Management, Diplômée

Teaching entirely in English by only foreign and recognized professors: • Specialization in Economics: macro and micro-economy, policies.

D.U.T Techniques De Commercialisation, International Business/Trade/Commerce, Diplômée

Multidisciplinary degree: Negotiation, Marketing, Communication, Strategy, Law, Economics