• Head of North American sales • Executive, creative and client producer, who also handles post-production supervision for all projects. • Generates sales among new and existing client accounts• Operates as the point of contact for individual clients • Develops and maintains long-term relationships with accounts• Pitches in person to clients as well as cold calls/emails for new client opportunity • Prepares budgets, contracts and all follow up correspondences for client• Makes sure clients receive requested products/services in a timely fashion• Communicates client needs and demands to team• Identifies opportunities to grow business with existing clients• Presents and coordinates with team members working on the same account to ensure consistent service and brand representation • Collaborates with sales team to reach prospective clients• Services multiple clients concurrently while meeting deadlines• Resolves conflicts and provides solutions to customers in a timely manner

Content + Production + StrategyHardtack Creative is a full service advertising agency and production company, specializing in TV commercials and video content that boosts brand awareness, drives web traffic, and increases sales at a positive ROI for eCommerce businesses.• Co-founder of a boutique advertising and production company focused on 30 second TV commercials, branded digital content and direct response TV. and Executive and Creative producer, as well as business development and head of accounts for all of our clients. • Executive, Creative and Field producer, as well as post-production producer for all projects. • Head of accounts with client management and all business internal affairs such as accounting and business management.

Produce TV commercials, infomercials and online content. Manage all stages of video production, from “script to screen.”• Produced all video and photo assets from national TV commercials, infomercials to web and DVD content as well as print campaigns.• Oversaw all stages of production from script to screen, managing all aspects of the creative conception, execution and logistics of the production (pre, production and post) • Managed all production budgets that have ranged from $5k to $800k and have completed all projects under or within budget 100% of the time. • Responsible for producing the most revenue generating 30 second spot “BAND” in the company’s history. Lowest CPA at $10.00 • Main contact with celebrity talent and team on all productions. • Executive producer with all third party agencies. • Managed postproduction team to ensure correct brand messaging and on time delivery. • Executed first ever cross platform campaign for company (TV, Print, Web and Social)

• Recruited and managed testimonials for TV (infomercials/commercials), print, web marketing, and brand reputation.• Managed and produced quarterly video and photo shoots to obtain testimonials for company assets.• Produced and executed live home shopping shows on ShopNBC once a month.• Developed, executed and managed publishing of content, contests and promotions on Facebook, Twitter YouTube and blog. • Moderated community forums and assisted in customer engagement.

• Responsible for starting up in house social media team for five in house brands. Each brand required brand new content creation and management of each social marketing channels (Facebook, Twitter, YouTube and Blogs) for SENSA, IQ Derma, RAW Natural Beauty, Kronos and Beauty Fix.• Conducted large market blogger outreach for SENSA and IQ Derma.• Assisted in growth of internal community forums and managed customer engagement.

At pulse220 I have worked extensively with my team, the creative department as well as business development to enhance past programs and create innovative new themes for new events. Through extensive research, I have produced creative themes, effective action plans and event execution for clients such as PepsiCo Chicago, Fox Interactive Media, Ford Motor Company, Comerica, Rockbridge, and Huntington Bank. On another event level, I have produced and executed Gala Grand openings for the MotorCity Casino Hotel and Westin Book Cadillac Hotel as well as the re-grand opening of the Detroit Institute of Arts. I was responsible for vendor management and execution on site as well as budget planning and being creative within our restrictions. We strived to give each and every client a "Wow" experience and pride ourselves on our creativity and customer service. I have developed and hold high a "can-do" attitude and will continue to use this asset to advance my client relationships.• Negotiated contracts, researched venues, executed onsite management, produced and maintained budgets, while managing client and vendor relationships.• Solidified client relationships and ensured repeat business through excellent customer service.• Wrote extensive collateral documents used for pre-program and onsite documentation.• Created text and unique design of custom registration websites used to develop thorough reports.• Conducted day to day communication with hotels and DMC representatives for coordinating large group events including audio visual requirements, sleeping rooms, selection of food and beverage, décor, transportation and high profile entertainment.

• Analyzed affiliate marketing program management and conducted data reporting. • Created branded personas/widgets for social networking applications for MySpace and Facebook.• Created marketing promotions for CEO’s Entertainment Book Chamber of Commerce & Fundraiser.• Appointed to work on specialized team to aid in creation of online university discount program strategy. Developed market analysis reports to direct targeted promotions for 10 U.S. universities. • Conducted Website Usability testing and quality assurance for new consumer facing website.