Established to deliver innovative Sales and Marketing services to help clients drive more qualified leads, increase sales closing rates and build stronger relationships. Develop and implement improved support infrastructures and streamline processes to optimize customer experiences and insure consistent delivery of products and services.

Assumed responsibility for management of independent import auto service shop including scheduling of customers and technicians, employee management, vendor relations, inventory and supply management. Expanded business by incorporating additional service offerings and developing new business relationships in the community.

Responsible for creation and execution of effective go-to market plans to optimize lead flow and acquisition of new customers for Enterprise and National eCommerce lines of business. Developed high-impact integrated marketing campaigns leveraging multiple touch points including Salesforce.com campaigns, direct mail, social media and Marketo microsites, resulting in 40% higher lead generation activity

Led team for key marketing initiatives to introduce and establish brands for new lines of business, integrate new products and solutions into sales offerings and drive higher referrals to mid-market sales teams. Collaborated with multiple lines of business to identify new cross sales opportunities and develop comprehensive marketing plans and strategies. Supported launch of new line of business, Vantiv Entertainment Solutions, by creating brand awareness, identifying market opportunities, and driving lead generation in highly-regulated gaming market

Responsible for development and implementation of marketing strategy to enable penetration into key growth initiatives including Merchant Bank, Franchise and Association partnerships. Acted as Subject Matter Expert for Merchant Bank Sales team in signing of new bank alliances and increased referral revenue by proactively establishing marketing calendars, branding guidelines, educational programs, and marketing materials.

Drove marketing and sales efforts for innovative software company assisting state government agencies to increase efficiency and improve recovery of outstanding fees. Generated new revenue streams and improved retention through development of three new product offerings based on market research and surveying of client needs. Grew client base by over 30% through expansion to five new states by adapting product set to meet additional market and regulatory requirements

Recognized for ability to adapt in fast-paced and ever changing market including introduction of eCommerce and mobile technologies. Served multiple roles throughout tenure including Sales, Marketing and Business Development. Built and managed creative team of graphic designers and copywriters to support Marketing team with consistent messaging, design and significantly lower expense than prior outsourcing. Created cross sales opportunities by developing First Data Annual Client Symposium and managed Product Showcase to promote key products and services through hands-on demonstrations and interactive displays.

Played a key role in partnering with and defining the eCommerce strategic plan for financial institutions and referral partners to achieve the defined growth targets. Acted as liaison for eCommerce partners and participated in integration of new third party vendors to expand eCommerce product offerings.

Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns including white label versions for key referral partners. Coordinated and executed events in key vertical markets, managed pre-show promotions to drive traffic and provided onsite support.

Renegotiated contracts to increase utilization of products and services by Bank Partners, Independent Sales Organizations and other Sales Channels. Managed roll out of new product offerings and participated in key sales presentations as subject matter expert to support partners' sales efforts.