Jein Yi Tay Email & Phone Number

Singapore

Singapore

Upsell lead for Singtel Consumer services (Mobile, Broadband, and TV) since 2018, Campaign lead for Mobile and Network from 2015 - 2018.Acquisition lead for digital sales of Singtel Power when the Open Electricity Market began in 2018.Acquisition lead for OTT video streaming service, CAST since 2019.Achievements:• Re-launched CAST in 2019 and streamlined engagements between product marketing, product development, content and segment marketing to deliver campaigns at speed and successfully drive digital sales for CAST in a highly competitive video streaming market• Champion for the team’s award submission drive since 2017 - Brand of the Year at the Loyalty and Marketing Awards 2020, including key wins for - Best Engagement Strategy to a Specific Audience (ReadyRoam Instant Relief) - Best Partnership in a Loyalty Programme (StepUp - Free Data with Every Step)- Swept a total 26 awards in 2020 for marketing creativity and media excellence- Brand of the Year at the Hall of Fame 2018, including key wins for- Best Integrated Campaign (4G network superiority campaign - You Make The Call)- Best Use of Influencers (Branded content travelogue Ready Set Roam)- Effies Silver (Travel Bravely)• Launched and grew market share of Singtel Power faster than the competition with an entertaining brand launch (The Watt That You Want)• Launched Singtel’s first digital wellness & loyalty program, StepUp, in 2019. • Evolved the campaigning of Singtel’s data roaming service into a travel brand. Highlights include awards for launching Singapore’s first multi-destination roaming plan ReadyRoam with a 2017 Silver Effies (Travel Bravely), Best Use of Influencers at the Hall of Fame 2018 (Ready Set Roam), and Best Engagement Strategy to a Specific Audience at the Loyalty and Marketing Awards 2020 (ReadyRoam Instant Relief)

Singapore

Integrated communications planner, led teams on• Singtel Group Consumer & Group Enterprise (2011-2015) • Singapore Economic Development Board (2010-2015)• Parkway Pantai Group, and Abbott Nutrition (2014-2015)Regional communications planner for Singapore Airlines in 2010.Achievements:• 4 years on Singtel's Group Consumer (Mobile, Broadband, Apps) and Group Enterprise (SME) - Integral in developing the communications strategy and implementation of app launches, and strategic campaigns such as the 4G network launch campaign. - Team lead for Group Enterprises’ first integrated communications campaign 99SME• 5 years promoting Singapore as a business destination for Singapore Economic Development Board - Developed Singapore Sessions for the Singapore Economic Development Board. Singapore Sessions is a first-of-its-kind editorial broadcast TV program on Bloomberg that promotes the Singapore Business Brand. EDB won the Best B2B Campaign in the Singapore Media Awards of 2012.