Judith Kaplan Email & Phone Number

Remote

Remote

St. Louis, Mo

Led a team of individuals and vendors in promoting the University in ways that resonated with all stakeholders. Created and implemented data-driven marketing strategies for the University and specific entities including Admissions and individual colleges/units. Managed the advertising budget to maximize ROI. Provided marketing advice and leadership to MarCom and the University.> Transformed the advertising strategy by Implementing media-neutral planning to reach multiple target audiences where they consume media. Drove the shift to establish a digital presence across all platforms.> Planned and implemented a paid multi-media advertising campaign for College of Business Administration resulting in double the number of projected enrolled students. > Planned and implemented a paid advertising campaign for UMSL Summer School resulting in the first increase in credit hours year-over-year in 7 years. > Planned and implemented a paid advertising campaign for UMSL Eye Care resulting in highest number of kept appointments and highest number of new patients at Lindell clinic in 7 years.> Mentored and supervised student interns.> Wrote and project managed over 100 college degree program brochures for use in recruiting new students and for web page content.

St. Louis, Mo

Serving as Managing Partner, I provide strategic marketing and media planning consultation services in B2B and B2C verticals to clients and agency partners. » I’ve executed projects for national brands including Activia; Cabot Links Golf Course; CleanSlate Centers; Energizer; High Liner Sea Food Brands, Fisher Boy and Sea Cuisine; Hodgson Mill; Jose Ole; Missouri Division of Tourism; NASCAR; Sara Lee Fresh Bakery and Senoret, to name a few.

St. Louis, Mo

Serving as President, I provided strategic marketing and media planning consultation services in B2B and B2C verticals to clients and agency partners. » I executed projects for brands including Afrin; American Express Incentive Services; Berio Olive Oil; BIC Lighters, Shavers, and Writing Instruments; Dannon; Duncan Hines; Energizer; Georgia Pacific; Hallmark Gold Crown Stores; Hershey; Howrey Simon & White; Illinois Power; Kraft Brands, DiGiorno, Mac & Cheese, and South Beach Diet Line; Procter & Gamble’s Bella & Birch Designer Wall Finish; Red Barron; Seastreak Ferry Service, to name a few.

St. Louis, Mo

Managed 4 professionals in developing and implementing media plans for $50 million in billings for M&M/Mars brands including Skittles®, Chupa Chups®, Combos®, Milky Way®, WHISKAS® Cat Food, Uncle Ben's®, and Seeds of Change™.

Hazelwood, Mo

O'Fallon, Mo

St. Louis, Mo

Bs

Master Of Arts - Ma