- Create marketing ideas, content ideas, management, and production- Manage social media of Etude Edu- Working closely with the marketing team, graphic designers create social media content ideas.- Editing IG stories, and reels, and becoming event moderators- Create campaigns for products and events in Etude Edu- Led the marketing team and coordinated with other divisions

- Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them to completion- Collaborate with account executives to obtain knowledge of the brands’ requirements- Direct and motivate teams of art directors, illustrators, copywriters, videographers & editors to help them use their talents effectively- Lead brainstorming/creative sessions to generate ideas- Write and design unique and well-crafted copies that meet the market's needs as well as our own- Revise content and presentations, approve/reject ideas, and provide feedback to the team- Train and guide subordinates into accomplished professionals- Monitor results of team efforts and propose actions for the future

- Create and implement a Business Development & Marketing Plan that contributes to the achievement of business growth strategies and objectives- Champion and embed best practice business development methodologies, processes, and systems across the organization- Lead on market research and analysis, providing insight to the BOD to identify and exploit new market opportunities with existing and new clients- Partner with a creative team to drive the opportunity pipeline, including identifying trending opportunities and advising on go/no-go decisions- Collaborate with cluster/ theme leaders in business development activities for high value and/or strategically important opportunities, including attending client meetings and participating in contractual and commercial negotiations- Identify companywide BD-related training and development needs and work with HR to recommend solutions so that colleagues are suitably knowledgeable and skilled in best practice business development methods, processes, and systems; this may include sourcing external training providers/experts.- Implementing processes for enabling continuous improvement of business development methods, processes, and systems, ensuring opportunities for innovation are identified and colleagues are empowered to drive change- Ensure messages and learnings from client feedback are shared and acted upon to help increase opportunity conversion and client satisfaction- Ensure a company's BD/CRM IT platforms are t for purpose, including leading the development of new systems as required, and that processes are established for recording up-to-date market intelligence and client data- Work with all teams to ensure that the insight, thought leadership, and marketing campaigns are correctly targeted, driven and deliver return on investment

- Analyze brand positioning and consumer insights- Shape and communicate our vision and mission- Translate brand elements into plans and go-to-market strategies- Manage a team of marketing people working on brand initiatives- Lead creative development to motivate the target audience to “take action”- Establish performance specifications, cost and price parameters, market applications, and sales estimates - Measure and report the performance of all marketing campaigns, and assess ROI and KPIs- Monitor market trends, research consumer markets and competitors’ activities- Oversee new and ongoing marketing and advertising activities- Monitor product distribution and consumer reactions- Devise innovative growth strategies- Align the company around the brand’s direction, choices, and tactics