Jeksen . Email & Phone Number

Jakarta, Id

Jakarta, Id

Jakarta, Indonesia

Project & Product Marketing manager is an integral part of the marketing strategy team with the responsibility for: Developing overall product marketing strategy for products, with the goal of differentiating, elevating, and increasing consideration for products in the Indonesian marketDistilling well-research technical features and transform them into bite-sized, easy-to- understand layman speak using user scenarios and simple analogiesAnalyzing competitor strategies, identify suitable product positioning and messaging that will allow our products to stand out from competition while resonating with our target audienceWorking closely with internal marketing teams to bring each visual and messaging to life; Work closely with sales and GTM teams to craft go-to-market strategies to help boost salesBeing the subject matter expert and face of the product line, speaking at various product launches and eventDeriving metrics and evaluate the success of product marketing driven campaigns, providing reactive and proactive strategies wherever applicable.

Greater Jakarta Area, Indonesia

Sister company of SAMSUNG for Creative Digital Marketing Agency• Account Manager for Samsung Electronics ID:POSM, campaign, digital creative material development • Manage Samsung Members (official Samsung’s smartphone user community) from A-Z (online-offline activities, report, evaluation, expand and engagement with members, collaboration with other agencies)• Manage Indonesia’s Samsung Experience Store Game Competition (Tom Gold Run: Aug-Sept 2019)

Indonesia

(2019 – 2018) Product Marketing for Camera Category• Responsible - establish demand creation & market development of Sony Indonesia (camera product) inline with business direction (driven by sales data result and market trend), achieving sales target - ROI• PDCA Online to Offline activity (product launch, workshop, photo trip, social media, media buy, etc.) • Establish & manage KOL/professional photographers/videographers, communities, agencies, HQ: AP & SEA & internal team: marcomm, product specialist, sales team)(2018 – 2015) Customer Experience & Product Specialist for Camera Category• Develop presentation, product sales tools & solution for sales team• Facilitate product marketing activities, reporting & identify improvement ideas• Product specialist for Sony Camera Category for internal & external(2015 – 2013) Product TrainerIn charge for product knowledge (training & sales) for all Sony’s products (Smartphone: Xperia, Laptop: VAIO, Camera: Sony NEX Handycam, Audio-Video: Bravia-Walkman, Game: Playstation) & all Sony’s Indonesia promoters/SPM.