Jel Directo Email and Phone Number
• Managed accounts for 9+ years in advertising agencies developing flexibility to address clients across industries• Worked for 1.5 years in the sports industry both as a Digital Director and as a Sponsorship Director• Effective verbal and written communication skills, with the ability to interact professionally with a diverse group of people• Knowledgeable in digital marketing, strategies, and executions given 9+ years of experience in digital advertising • Experience in acquiring accounts and hitting sales target for different advertising agencies for 6+ years• Comprehensive knowledge of the following computer applications: - Report & Presentations (Keynote, MS PowerPoint, Adobe Photoshop) - Documents and database (MS Word, MS Excel) - Photo editing and web design (Adobe Photoshop, WordPress)
Creator And Influencer Council Of The Philippines
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PresidentCreator And Influencer Council Of The Philippines Nov 2024 - Present
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Vice PresidentCreator And Influencer Council Of The Philippines Jan 2022 - Nov 2024Philippines
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Deputy General ManagerHepmil Philippines Jan 2024 - Present -
Country ManagerPgag Feb 2021 - Nov 2024Metro Manila
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Head Of Business Development And AccountsPgag May 2020 - Feb 2021
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Director / FounderVrssph Enterprises Jun 2016 - Present- Founded and conceptualized VERSES as a brand, unique in its style and positioning in the Christian retail category- Created the business and marketing plan and founded it as an official and registered start-up online retail brand- Managed the design process of the brand from conceptualization to shoot styling- Conducted market research to align the brand in trends, techniques and proper inspiration- Managed vendors and suppliers and led financial analysis for the business -
Director Of Sponsorship & PartnershipAsean Basketball League Jan 2020 - Apr 2020- Led initiatives for sponsor prospecting, proposal customization and presentation, contract revision and servicing, sponsor follow-up and support, brand building development and representing the company on any brand/vendor communication- Submitted marketing plans, prospect activity, and forecast reports to the COO, provided briefings and trainings to the staff, scouted and hired sponsorship account managers to support the department- Created the brand information library that houses industry case studies, sponsorship inventory across markets, viewership database, active sponsors of other leagues and extended digital reach data -
Director Of Digital MarketingAsia League Limited May 2018 - Feb 2019Hong Kong- Managed Asia League’s marketing and social media strategies across the region (China, Philippines, Japan, Korea, Chinese Taipei) and oversaw implementation and consistency with all the markets and respective vendors- Managed all the digital assets of the brand (website, social media pages) across region including local pages- Developed and implemented digital campaigns, editorial calendar and social content that promoted brand awareness, drove website traffic and acquired bigger audience of the Asia League events and the brand. - Determined benchmarks and measurement processes, and evaluated campaigns for optimization throughout the tournament seasons- Led and created evaluation and marketing impact report including brand decks for current and potential investors -
Digital Marketing HeadFeast Sm Aura Feb 2016 - Jun 2018Taguig, National Capital Region, Philippines -
Account DirectorMccann Worldgroup Aug 2016 - May 2018- Directed a team of account managers in ensuring exceptional run of projects both internally and externally- Assisted the business group director in winning new businesses and led some pitch initiatives while maintaining an effective project management on different accounts- Handled local and regional brands such as: Baidu, NIVEA, Moet Hennessy, MANGO, Ayala Land Premier, Ayala Malls Vertis North & Trinoma, Yellow Cab, Dencios, EPSON, etc -
Director / FounderThe Second Bag Nov 2015 - Dec 2017Makati, Philippines- Founded and conceptualized The Second Bag Project as an unofficial non-profit organization that -- Created the organizational and marketing plan, promoting it on grassroots level partnering with local grocery outlets, online store owners, and environmental groups online -
Senior Account Manager - Team LeadNuffnang Dec 2015 - Aug 2016- Planned general year-long strategies for both account acquisition and account management - Played both role as Senior Accounts and Team Lead, while still acquiring and maintaining businesses, developing more creative executions involving digital influencers to appropriate brands in the market -
Account ManagerNuffnang Philippines, Inc. Jul 2011 - Dec 2015- Achieved the sales target set by the company and grew the accounts from as low as 113% to as high as 240%- Worked with creative and media agencies such as: Zenith Optimedia, Mediacom, Havas Media Ortega, Ace Saatchi & Saatchi, and brands Watsons, Marks & Spencer, MUJI, Aeropostale, OLX, MANGO, UNILAB, NuSkin, etc.- Created pitch presentations with creative executions for digital initiatives- Assisted in managing bloggers, celebrities and influencers, alongside managing of accounts
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Account ExecutiveNuffnang Feb 2011 - Jul 2011- Generated leads for the company and managed digital campaigns of different agencies and direct clients- Prepared creative executions for brands without knowledge in digital efforts- Worked directly with bloggers and influencers as immersed in the talent team - Participated in event management for blogger and media events for brands
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Account Executive - Strategy Development TeamMultimedia Exponents, Inc. May 2010 - Nov 2010- Acquired new business through leads generation and developed strategies and creative presentations for brand activations of companies such as San Miguel Corporation, Johnson and Johnson, Century Pacific Group, Wyeth Philippines, UNILAB, Globe Telecom, URC, Splash Corp.- Presented and won project bids for brands with campaign worth as low as 1.4M to as much as 3M - Handled events of accounts such as Mang Tomas Booogchi Food Trip, Johnson and Johnson, Eveready 110, Grow 3+ -
Intern, Marketing Promotions And Events DepartmentNestlé Apr 2009 - Jun 2009Philippines- Assisted in the Beverage Unit and handled the brands Milo and Nestea - Processed purchase requests, work permits, quality check of items delivered by suppliers- Conducted the report and the actual supervision for product testing project of a then-new product- Attended brand evemts, such as: ARETE, Puregold convention, and MILO summer sports clinic, etc -
Intern, Center For Students And Co-Curricular AffairsDepartment Of Education - Philippines Apr 2008 - Jun 2008 -
Intern, Office Of The Assistant Secretary For Policy And Special ConcernsDepartment Of National Defense Apr 2006 - Jun 2006
Jel Directo Skills
Jel Directo Education Details
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Ba Organizational Communication -
Ateneo Confucius InstituteBasic Chinese 3 -
Makati Science High School
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Colegio De Sta. Rosa Makati
Frequently Asked Questions about Jel Directo
What company does Jel Directo work for?
Jel Directo works for Creator And Influencer Council Of The Philippines
What is Jel Directo's role at the current company?
Jel Directo's current role is President at Creator and Influencer Council of the Philippines | Deputy General Manager at Hepmil Philippines (PGAG, HCN) | Ex-McCann | Ex-Asia League | Ex-ABL.
What schools did Jel Directo attend?
Jel Directo attended University Of The Philippines, Ateneo Confucius Institute, Makati Science High School, Colegio De Sta. Rosa Makati.
What skills is Jel Directo known for?
Jel Directo has skills like Public Relations, Marketing Communications, Social Media, Market Research, Marketing, Corporate Communications, Event Management, Team Leadership, Digital Marketing, Copywriting, Advertising, Integrated Marketing.
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