Jel Directo Email & Phone Number

Philippines

Metro Manila

- Founded and conceptualized VERSES as a brand, unique in its style and positioning in the Christian retail category- Created the business and marketing plan and founded it as an official and registered start-up online retail brand- Managed the design process of the brand from conceptualization to shoot styling- Conducted market research to align the brand.

- Led initiatives for sponsor prospecting, proposal customization and presentation, contract revision and servicing, sponsor follow-up and support, brand building development and representing the company on any brand/vendor communication- Submitted marketing plans, prospect activity, and forecast reports to the COO, provided briefings and trainings to the.

Hong Kong

- Managed Asia League’s marketing and social media strategies across the region (China, Philippines, Japan, Korea, Chinese Taipei) and oversaw implementation and consistency with all the markets and respective vendors- Managed all the digital assets of the brand (website, social media pages) across region including local pages- Developed and implemented.

Taguig, National Capital Region, Philippines

- Directed a team of account managers in ensuring exceptional run of projects both internally and externally- Assisted the business group director in winning new businesses and led some pitch initiatives while maintaining an effective project management on different accounts- Handled local and regional brands such as: Baidu, NIVEA, Moet Hennessy, MANGO.

Makati, Philippines

- Founded and conceptualized The Second Bag Project as an unofficial non-profit organization that -- Created the organizational and marketing plan, promoting it on grassroots level partnering with local grocery outlets, online store owners, and environmental groups online

- Planned general year-long strategies for both account acquisition and account management - Played both role as Senior Accounts and Team Lead, while still acquiring and maintaining businesses, developing more creative executions involving digital influencers to appropriate brands in the market

- Achieved the sales target set by the company and grew the accounts from as low as 113% to as high as 240%- Worked with creative and media agencies such as: Zenith Optimedia, Mediacom, Havas Media Ortega, Ace Saatchi & Saatchi, and brands Watsons, Marks & Spencer, MUJI, Aeropostale, OLX, MANGO, UNILAB, NuSkin, etc.- Created pitch presentations with.

- Generated leads for the company and managed digital campaigns of different agencies and direct clients- Prepared creative executions for brands without knowledge in digital efforts- Worked directly with bloggers and influencers as immersed in the talent team - Participated in event management for blogger and media events for brands

- Acquired new business through leads generation and developed strategies and creative presentations for brand activations of companies such as San Miguel Corporation, Johnson and Johnson, Century Pacific Group, Wyeth Philippines, UNILAB, Globe Telecom, URC, Splash Corp.- Presented and won project bids for brands with campaign worth as low as 1.4M to as.

Philippines

- Assisted in the Beverage Unit and handled the brands Milo and Nestea - Processed purchase requests, work permits, quality check of items delivered by suppliers- Conducted the report and the actual supervision for product testing project of a then-new product- Attended brand evemts, such as: ARETE, Puregold convention, and MILO summer sports clinic, etc

Bachelor Of Arts (Ba), Ba Organizational Communication

Activities and Societies: o Organizational Communication Society (OrComSoc) (2006 – 2010) • President (2009-2010), VP for Finance (2008.

Chinese Language And Literature, Basic Chinese 3

Education record

Education record