• Conducted a detailed cost analysis of the required team headcount and software needs for web design services. The analysis proved that fulfilling this work internally would lead to a reduction in costs of over 20% within two months of team utilization.• Tailoring website intake processes by understanding clients' needs, streamlining design consultations, and improving creative intake process efficiency by 30%.• Creative direction for e-commerce product branding providing 20 web-ready images for 100% of the client's product offering. Services included product photography, staging and composition, lighting, and photo editing.• Clients including Bambiz, Maverick Media LLC, and Toljive received creative direction, team resource analysis, and website onboarding services with 100% satisfaction within a week turnaround time.

• Researched user behaviors using Pendo.io and led strategic product roadmap discussions with cross-functional leaders and executives to create the company's roadmap for the year.• Gathered business requirements, wrote EPICs and User Stories in JIRA, and prioritized workloads for 3 Engineering teams using agile methodology for over a dozen products.• Led a team of software engineers who built a proprietary CRM system for thousands of franchise clients. Optimized our budget by cutting the cost of a CRM license, saving the company over $60,000 annually in licensing fees.• Designed an SEO tasking tool to streamline repetitive work and cut production time by 20%. This new technology functioned as a data source that fed into our client dashboard, which quantified the digital services offered and proved its value, increasing dashboard engagement by 25% in just 3 months.• Collaborated with our sales, digital marketing, and client services organizations to identify reporting gaps in our dashboards. Led the software team to integrate Google Ads, Facebook Ads, and call leads reporting, which helped increase recurring revenue by over $10,000 per month in just 6 months.• Created a dedicated space on Confluence to store all product documentation, such as release notes, product details, and how-to guides for our digital products. This initiative helped internal users find information faster, which made the customer onboarding process faster and smoother, improving onboarding time by 35% within 2 months.

• Conducted design interviews with behavioral health locations to manage UHS's website redesign project and marketing onboarding. Onboarded over 100 locations within 6 months by completing 4-5 location touchpoints per week, meeting 95% of all timeline commitments using Smartsheets.• Created an efficient project management program that simplified training and follow-up using templates and outlines for each new project. This resulted in a streamlined project management process, reducing the initial planning time by 2 days per project. The client onboarding satisfaction rate improved significantly, reaching 100%.• Consolidated multiple project management software into two platforms, Monday.com and JIRA, saving over $3,000 per month in license fees.• Through collaboration, attention to detail, and organization, maintained positive customer interactions and satisfied our high-touch clients, maintaining 100% client onboarding satisfaction for 9 months.• Developed project plans and contracts for web designs and digital marketing services by working with their corporate CMOs, setting timelines and pricing schedules, and then working with internal teams to implement services using Monday.com for several franchise businesses, including ActionCOACH, Flynn Companies, Floor Coverings International, Hydrodog, Brown & Brown Insurance, Carey International, Advantaclean, and more.

• Led the design division with over 60 designers from numerous countries (including India, the Philippines, Canada, and the USA) for 3 years.• Over a 3-year period, all KPIs were exceeded, including maintaining customer satisfaction above 90%, keeping the site turnaround time under 2 days, and ensuring internal website quality above 95%.• Developed and implemented ongoing style guides and website standards updates to offer our clients cutting-edge web designs and trends. This resulted in an initial boost of a 10% increase in production, quality, and client satisfaction, and increases were sustained throughout a 3-year period.• Collaborated closely with our technology department to create innovative repositories of ADA-compliant and responsive layout designs that the design team could use to rapidly deliver sleek website designs in a fast-paced environment.• Hosted highly successful customer satisfaction meetings with the design team to review client feedback data using Excel and PowerBI. Brainstormed new ideas with the team, motivating them to own and improve this score to over 90%, a department record.

• Coached and supported a team of 18 designers to meet and exceed quality and production standards.• Delegated special assignments and projects to team members. • Managed daily production, quality, and customer satisfaction scores.• Trained new hires on proper style guide standards, design principles, and other design-related training materials.