Jelena Béliard Email & Phone Number

New York, Ny, Us

As a strategic brand consultant, I help companies unlock brand potential by crafting holistic activation strategies, compelling narratives, and immersive experiences that maximize value, strengthen brand identity, and enhance market positioning. I specialize in supporting French brands with US market entry and expansion. My diverse client portfolio ranges from established retail giants to emerging startups. KEY CLIENTSVanessa Bruno, Coach, Sézane, Justice, ETAM, Maurices, SchedoniKEY ACHIEVEMENTS➥ Launched Schedoni as a luxury Italian brand, offering bespoke leather luggage for high-end supercars.➥ Evolved the Maurices brand to appeal to a new demographic with a fresh voice in the market.➥ Laid out a plan for Justice to rebrand and better resonate with the changing preferences of tweens.➥ Crafted a successful prelaunch strategy for Aslyp to position them as an industry innovator.➥ Shaped a strategy to modernize ETAM, expand their customer base, and increase market share.

Paris, Fr

I was hired by Vanessa Bruno to usher in a new era, spearheading a full brand makeover to position the company for continued growth. A large part of my role entailed identifying and capitalizing on missed opportunities. I served as a C-suite advisor, influencing positive change and how decisions were made. My team built brand awareness and grew customer acquisition across France while supporting wholesale business in the US. I was directly involved in launching new products (ready-to-wear, leather accessories, and bags) as well as expanding sales through digital marketing, e-commerce, PR, social media, and influencer partnerships. KEY ACHIEVEMENTS➥ Spearheaded a brand transformation that doubled revenue from $40M to $80M.➥ Influenced significant change in process, communication, and customer experience. ➥ Introduced data-driven decision-making to optimize creative strategies and fuel growth.➥ Led a comprehensive brand refresh, including logo, website, store concepts, and digital assets.➥ Launched the brand in China with the unique store design of a Parisian apartment.➥ Set a new industry standard for innovative collection launches with a destination storytelling approach.➥ Garnered industry-wide attention for the fall 2022 marketing campaign that was featured in a Meta case study.

Duluth, Mn, Us

The president of the company recruited me to refresh and strengthen the brand’s voice and identity to attract a new generation of customers, while ensuring consistency across all customer touchpoints. KEY ACHIEVEMENTS➥ Revitalized this 80-year-old, billion-dollar brand.➥ Expanded the digital footprint across all platforms.➥ Introduced a brand-new loyalty program, driving customer engagement.

Clichy, Ile De France, Fr

I led a successful digital transformation at ETAM, developing and executing a strategic plan to drive online growth and elevate the brand’s digital presence across e-commerce, apps, marketing, and social media. KEY ACHIEVEMENTS➥ Boosted online sales by 29%, capturing 27 million euros in revenue.➥ Launched a new website and app in just four months.➥ Pioneered virtual reality within fashion show experiences with “see now – buy now” opportunities.➥ Increased market share by four points in 2016 within a highly competitive sector.

Columbus, Ohio, Us

I was promoted to help scale the PINK brand, turning it into one of the fastest-growing brands in retail. I provided strategic and creative leadership to enhance brand identity, customer experience, and loyalty across all channels. My team drove innovative marketing initiatives and partnerships that generated tremendous results. KEY ACHIEVEMENTS➥ Catapulted PINK from a $1B to a $3B brand, solidifying market leadership.➥ Fueled 30% online sales growth through creative digital strategies.➥ Expanded PINK Nation to 12M members, strengthening the customer base.➥ Achieved top-five app ranking and massive social media following.➥ Created iconic marketing campaigns, collaborating with top celebrities.➥ Named “Most Loved Millennial Brand” by Business Insider UK.

Columbus, Ohio, Us

Upon joining the team, I was tasked with building an in-house digital marketing team specifically for the PINK brand. The goal was to drive customer engagement and brand growth through innovative digital experiences that included e-commerce, apps, email, mobile, social media, and video. KEY ACHIEVEMENTS➥ Revitalized customer engagement with PINK Nation, driving loyalty and increasing lifetime value.➥ Unified retail and digital experiences, creating seamless customer journeys.➥ Created first-ever iconic PINK catalog that attained 3M in distribution and “must-have” status.➥ Received a prestigious “Best Fashion Site” Webby Award in 2009.

New York, Ny, Us

Columbus, Ohio, Us

Master Of Arts - Ma, Communication Design

Certification, Business Fundamentals

Bachelor Of Arts - Ba, Graphic Design