Jelena Béliard Email and Phone Number
As a seasoned brand transformation expert, I assemble high-powered teams, revitalize brand identities, expand digital presence, establish unique market positioning, and drive substantial revenue growth. My expertise lies in storytelling, digital marketing, and leveraging data to build brands and foster lasting customer relationships. With a unique blend of American business acumen and European sensibility, I excel at bridging the gap between vision and desired outcomes.Serving as a trusted advisor to C-suite executives, I foster innovation and creativity while shaping strategic direction and company culture. My ability to challenge the status quo, capitalize on opportunities, and lead large-scale change has brought success to both major retailers and startups alike.CAREER HIGHLIGHTS➥ Shaped GTM strategy for the launch of luxury Italian brand, selling custom leather luggage for high-end supercars.➥ Spearheaded a brand transformation for a French fashion label, doubling revenue from $40M to $80M in three years. ➥ Scaled PINK to a $3B brand, building an in-house marketing powerhouse and groundbreaking customer loyalty program.➥ Pioneered the use of virtual reality technology at ETAM to introduce a “see now – buy now” fashion show concept. AREAS OF EXPERTISE ✦ Creative Vision & Execution✦ Brand Building✦ Ready-to-Wear Fashion & Bags✦ Go-to-Market Strategy✦ Large-Scale Change Management✦ International Brand Expansion✦ Customer Experience & Engagement✦ Digital Marketing✦ E-Commerce✦ Market & Customer Analysis✦ Team Leadership
-
Founder And Creative Brand BuilderBelle Chasse NycNew York, Ny, Us
-
Founder | Brand ConsultantBelle Chasse 2015 - PresentAs a strategic brand consultant, I help companies unlock brand potential by crafting holistic activation strategies, compelling narratives, and immersive experiences that maximize value, strengthen brand identity, and enhance market positioning. I specialize in supporting French brands with US market entry and expansion. My diverse client portfolio ranges from established retail giants to emerging startups. KEY CLIENTSVanessa Bruno, Coach, Sézane, Justice, ETAM, Maurices, SchedoniKEY ACHIEVEMENTS➥ Launched Schedoni as a luxury Italian brand, offering bespoke leather luggage for high-end supercars.➥ Evolved the Maurices brand to appeal to a new demographic with a fresh voice in the market.➥ Laid out a plan for Justice to rebrand and better resonate with the changing preferences of tweens.➥ Crafted a successful prelaunch strategy for Aslyp to position them as an industry innovator.➥ Shaped a strategy to modernize ETAM, expand their customer base, and increase market share.
-
Chief Brand OfficerVanessa Bruno 2019 - Sep 2024Paris, FrI was hired by Vanessa Bruno to usher in a new era, spearheading a full brand makeover to position the company for continued growth. A large part of my role entailed identifying and capitalizing on missed opportunities. I served as a C-suite advisor, influencing positive change and how decisions were made. My team built brand awareness and grew customer acquisition across France while supporting wholesale business in the US. I was directly involved in launching new products (ready-to-wear, leather accessories, and bags) as well as expanding sales through digital marketing, e-commerce, PR, social media, and influencer partnerships. KEY ACHIEVEMENTS➥ Spearheaded a brand transformation that doubled revenue from $40M to $80M.➥ Influenced significant change in process, communication, and customer experience. ➥ Introduced data-driven decision-making to optimize creative strategies and fuel growth.➥ Led a comprehensive brand refresh, including logo, website, store concepts, and digital assets.➥ Launched the brand in China with the unique store design of a Parisian apartment.➥ Set a new industry standard for innovative collection launches with a destination storytelling approach.➥ Garnered industry-wide attention for the fall 2022 marketing campaign that was featured in a Meta case study. -
Vice President, Brand CreativeMaurices 2019 - 2021Duluth, Mn, UsThe president of the company recruited me to refresh and strengthen the brand’s voice and identity to attract a new generation of customers, while ensuring consistency across all customer touchpoints. KEY ACHIEVEMENTS➥ Revitalized this 80-year-old, billion-dollar brand.➥ Expanded the digital footprint across all platforms.➥ Introduced a brand-new loyalty program, driving customer engagement. -
Chief Digital OfficerEtam 2016 - 2017Clichy, Ile De France, FrI led a successful digital transformation at ETAM, developing and executing a strategic plan to drive online growth and elevate the brand’s digital presence across e-commerce, apps, marketing, and social media. KEY ACHIEVEMENTS➥ Boosted online sales by 29%, capturing 27 million euros in revenue.➥ Launched a new website and app in just four months.➥ Pioneered virtual reality within fashion show experiences with “see now – buy now” opportunities.➥ Increased market share by four points in 2016 within a highly competitive sector. -
Head Of Brand & Experience - PinkVictoria'S Secret 2011 - 2015Columbus, Ohio, UsI was promoted to help scale the PINK brand, turning it into one of the fastest-growing brands in retail. I provided strategic and creative leadership to enhance brand identity, customer experience, and loyalty across all channels. My team drove innovative marketing initiatives and partnerships that generated tremendous results. KEY ACHIEVEMENTS➥ Catapulted PINK from a $1B to a $3B brand, solidifying market leadership.➥ Fueled 30% online sales growth through creative digital strategies.➥ Expanded PINK Nation to 12M members, strengthening the customer base.➥ Achieved top-five app ranking and massive social media following.➥ Created iconic marketing campaigns, collaborating with top celebrities.➥ Named “Most Loved Millennial Brand” by Business Insider UK. -
Digital Creative Director - PinkVictoria'S Secret 2008 - 2011Columbus, Ohio, UsUpon joining the team, I was tasked with building an in-house digital marketing team specifically for the PINK brand. The goal was to drive customer engagement and brand growth through innovative digital experiences that included e-commerce, apps, email, mobile, social media, and video. KEY ACHIEVEMENTS➥ Revitalized customer engagement with PINK Nation, driving loyalty and increasing lifetime value.➥ Unified retail and digital experiences, creating seamless customer journeys.➥ Created first-ever iconic PINK catalog that attained 3M in distribution and “must-have” status.➥ Received a prestigious “Best Fashion Site” Webby Award in 2009.
-
Art Director, DigitalMadewell 2007 - 2008New York, Ny, Us -
Art Director, DigitalVictoria'S Secret 2005 - 2007Columbus, Ohio, Us
-
Art Director, DigitalAnn Taylor 2003 - 2005
Jelena Béliard Education Details
-
Central Saint Martins, University Of The Arts LondonCommunication Design -
Harvard UniversityBusiness Fundamentals
-
La Roche UniversityGraphic Design
Frequently Asked Questions about Jelena Béliard
What company does Jelena Béliard work for?
Jelena Béliard works for Belle Chasse Nyc
What is Jelena Béliard's role at the current company?
Jelena Béliard's current role is Founder and Creative Brand Builder.
What schools did Jelena Béliard attend?
Jelena Béliard attended Central Saint Martins, University Of The Arts London, Harvard University, La Roche University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial