Daniel Jelinek Email & Phone Number

Buenos Aires Province, Argentina

Scaling DTC brands through Acquisition and Retention Hyper-Optimized Funnels • Optimize Media Buying setups with marketing budgets from $100K to over $1M monthly across Meta, Google, and TikTok.• Fast-Paced Creative Testing: Supporting creative teams to generate direct-response content at scale (from 20 to +60 creatives weekly) for ACQ paid purposes + Retention funnels + CRO tests • Creative Strategy: Conceptual development of the brand's content strategy to acquire new customers. Using AI Tools to write scripts + briefs to generate UGC content from creators and branded content.• Creative Direction in video/photo productions to generate content with the potential to be used across different channels and strategies.• Sales Funnels Optimization: Auditing & enhancing different marketing layers such as Paid campaigns setup + Landing pages and PDPs + Product Offers and AOV + Upsells and Cross-sells tactics• Team Management. Working with cross-functional teams to achieve business goals (creative strategists, designers, video editors, developers, marketers). In-house teams, freelancers, and outsourced agencies.CASE STUDIES:• Over +20M revenue generated across DTC (Apparel + Supplements + Retail + Beauty/Wellness + Jewelry brands) and Ecom SaaS (Shopify Apps)• Apparel Brand: New product launch strategy and campaign execution in Meta & Google: Growing the brand's average monthly revenue from $400k to $525k through product catalog diversification & performance marketing at scale in 3 months.• Supplement Brand: Generate over $3.5M in new customer revenue through the promotion of a single SKU on paid channels, which then generated over $6.5M in returning customer revenue through a subscription model in 4 months.🌳 3% of all partnerships go to support environmental projects around the world.

• Profitable Customer Acquisition through Performance Marketing at scale.• Over $1M monthly ad spend across Meta, Google, and TikTok while meeting NCAC goals.• Collaborating with cross-functional teams including Creative, Media Buying, and CRO to ensure seamless implementation, activation, and measurement processes. Aim to implement a fast-paced testing methodology based on iterations and innovation of new ideas through benchmarking and social listening.• Strategize, execute, and evaluate tests to optimize customer acquisition cost efficiency and enhance conversion rates + LTV & Profit Margins.ACHIEVEMENTS:• Optimized the media buying setup and improved the marketing team's creative testing engine, achieving over $4.5M in new customer revenue between Q1 and Q2 (over 60% growth YoY).• Launched TikTok as a new acquisition source from scratch, reaching $3K-$5K in daily ad spend while meeting NCAC goals.

Irvine, California, Us

DTC Performance marketing at scale. +$45M in Acquisition Revenue generated• Manage over USD 1M paid monthly budget across channels (Meta + Youtube + TikTok)• Team management. Lead cross-functional marketing and creative teams towards goals• Fast-paced creative testing: Generating over 60 new ad creatives weekly for paid channels• Brief high-converting landing pages to build hyper-optimized sales funnels• Implement constant A/B testing ideas based on competitive business goals and KPIs such as CAC, CPA, ROAS, Profit Magin, LTV, Repurchase rates, CTR, CPM, CPC…• CRO + AOV: Customer journey optimization + Upsells & Cross-sells tactics • Reporting: Weekly and monthly analysis based on KPIs achieved, benchmarking, social listening, and market trends to propose new strategies• Tools: Segment + Tableau + Google Analytics + Paid channels + Klaviyo + VWOACHIEVEMENTS:• Over $45M in Revenue generated through acquisition channels (paid + organic) in 2023 while hitting Blended ROAS + Profit Margin goals• Successful 2023 Mother’s Day performance: Achieving a 4X in Gross Revenue and 2X Blended ROAS compared to 2022 Mother’s Day.• Collaborate to achieve the best Q1 in the brand’s history (generating over $15M while hitting the YoY growth goal by 123% and profit goal by 129%).

eCom SaaS Growth Marketing• Develop Go-to-Market strategies for US-CA SaaS early-stage startups that just raised their first funding rounds + Mid-stage startups with over 45 headcounts• Set ambitious goals based on KPIs such as MRR + ARR + LTV + Churn Rates + MQL + SQL + CPA + Cost per lead + Reply rates + CVR • Implement ABM strategies across paid channels (LinkedIn Ads + Google Ads)• Cold-Outbound engine setup: Email deliverability + ABM scraping + Generate personalized email sequences (copywriting + automation) based on reply rates and demo call rates. • Demand Generation strategy: Content-oriented lead gen using assets such as playbooks + case studies + gated content + free audits• Digital Tools: Hubspot, Apollo Io, Store Leads, LinkedIn Sales Navigator, Wiza, Google Analytics, Paid channels, Quickmail, Amplemarket, and Email deliverability tools…ACHIEVEMENTS:• Paid ACQ strategy optimization for a mid-stage US SaaS, improving their historical CPL by 35% while also improving SQL rates by 10% (gated content campaigns)• Build from scratch the outbound engine for a Financial US startup

Buenos Aires, Caba, Ar

• eCommerce and Mobile Apps marketing experience, working with different clients simultaneously. • Paid media performance (Facebook Ads and Google Ads management and optimization), based on KPIs such as eCommerce purchases, website traffic, app installs, and brand awareness.• Conversion rate optimization (CRO) through customer journey analysis and data matching. Using tools such as Google Analytics, Hotjar/Lucky Orange (heatmaps, scroll maps, click maps), Flurry Analytics, Firebase, etc.• Market trends and audience insights discovery + Social listening.• Analysis: Qualitative & quantitative reports, benchmarking, and recommendations.• Digital Marketing Tools: Google Analytics, Facebook Ads, Google Ads, Hotjar, Google Data Studio, Swydo, Flurry Analytics, Firebase, Batch.ACHIEVEMENTS:• Go-to-market strategy development and product optimization for a fitness mobile app (I CAN by Canelo Alvarez), reaching more than 160.000 downloads worldwide (USA, México, Spain, Canada, and more) during 2020.

• Managed elite community-based media accounts (over 30 million fans), such as Discovery Channel, Food Network, Animal Planet, Discovery Kids, TLC, and Discovery Home and Health.• Demand generation and content strategy development to boost online-organic website traffic for Discovery Channel networks.• Social listening and audience insights discovery to optimize content strategy.• Digital creatives analysis and optimization proposal. Working directly with the Discovery Channel team and outsourced marketing agencies.• Analysis: Qualitative & and quantitative reports, benchmarking, and recommendations.ACHIEVEMENTS:• Managed high-traffic strategies to reach more than 100.000 website traffic clicks per month for Discovery Channel Network.

Caracas, Miranda, Ve

• Digital content planning and development (Premium Liquors – Tourism – CSR brands).• Paid media marketing budget management and recommendations monthly.• Team management. Working with different creative teams and company internal departments (brand managers, designers, web developers, marketers).• Creative direction of audiovisual productions for digital content.• Inbound and influencers tactics proposal based on benchmarking and data analytics.• Lead live streaming coverage of brand events through different social media channels (Instagram, Facebook, Twitter, Youtube).• Analysis: Qualitative & quantitative reports, benchmarking, and recommendations.ACHIEVEMENTS:• Digital strategic planning, successfully achieving Rum Santa Teresa’s position as the most outstanding liquor brand on Instagram in Venezuela during 2017.• Leadership in high-performance teams (working with content creation teams and digital marketing agencies).

New York, New York, Us

• Social media management of high-performing food industry account (over 1 million fan base)• Content strategy development and creative copywriting for different social media channels.• Working with different creative teams, such as designers, brand managers, and social media directors.• Collaboration in different clients' pitch processes.• Live streaming coverage of brand events through social media channels (Instagram, Facebook, and Twitter).• Analysis: Qualitative & quantitative reports, benchmarking, and recommendations.ACHIEVEMENTS:• Managed the live coverage of an important sporting brand event that became a trending topic on Twitter (Venezuela).• Creative support in a successful client pitch of one of Venezuela’s most important food industry brands.

Ciudad De Guatemala, Gt

• Copywriting and social media management for different clients simultaneously.• Social media strategy development (execution → monitoring → reporting).• Digital creatives and tactics proposal based on users' behavior data.• Analysis: Qualitative & and quantitative reports, benchmarking, and recommendations.ACHIEVEMENTS:• Learning process of social media algorithms and analytical tools that help execute statistical reports.