• Leads all communications, social media activations, and content strategy for all brands under WS and Landin (Bo's Coffee, Daily by Bo's Coffee, Bo's Cafe, Bo's Coffee Primo)• Manages brand’s campaign and communications from planning the big idea to execution of content.• Builds relationships by being the bridge between the brands and KOLs. Manages content produced by KOLs and UGC.• In-charge of Paid Digital Marketing and content that helps boost sales in E-commerce platforms.

• Leads all design-related outputs for brands' in-house digital content, digital advertisements, and RMK corporate collaterals such as newsletters.• Communicates with brand managers and brand assistants monthly to implement their digital efforts to further develop their online presence.• Collates social media pickups from key opinion leaders and trade companies daily and prepares a PR report with the Marcomm officer monthly. • Writes copy for digital ads and content for several brands like Beka cookware and Solinotes Fragrances• Schedules and monitors Facebook and Instagram Ad Campaigns.• Produces static and short-form video content, primarily for Instagram and Facebook.

• Produced print and web-based materials for clients based in the USA, Australia, and Canada.• Attended training for the following: Web Design Fundamentals, Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.

• Creative development of ATL and BTL materials for all of their brands.• Lead the weekly video shoot and interview with the success stories of their school, ASHA.• Spearheaded product photo and video shoots.• Produced and directed Alagang ASHA, an online docu-series on the graduates of ASHA ( Asian School of Hospitality Arts)• Created a full-pledge campaign for ASHA to increase awareness and entice interest from potential enrollees.• Designed marketing collaterals including flyers, banners, and brochures.• Pitched strategies and produced designs for outdoor advertisements.• Created digital content for their social media platforms.• Performed image enhancement and manipulation to enhance product photos.• Created branding manuals and employee handbooks.• Worked hand-in-hand with the CEO, the Marketing Department Head, and the Dean of ASHA.

• Handled five (5) brands as a Graphic Artist: Craft Easy, BIC, Martha Stewart, Pronto, Scentco.• Conceptualized and illustrated sticker designs daily.• Created and designed a monthly catalog for Trade clients like National Bookstore and Toy Kingdom.• Conducted market research monthly.• Worked closely with the product planners to produce merchandise.• Designed packaging materials for BIC products and bundles.• Developed packaging & product designs for BIC Bundles, primarily for holidays and special events.• Worked as a freelance artist and designed seasonal products for Hallmark.

• Layout Design of various print products such as planners and post cards.• Conceptualizes ideas for new products.• Brainstorms new themes for existing products.